Balanced Scorecard The balanced scorecard was first presented in an article which based on a multi-case study of measuring performance, published by Harvard Business[ CITATION Nol91 \l 1044 ]. Results showed that senior managers utilize several indicators for measuring both operational and financial performance, and that no individual measure facilitates sufficient information of accomplishment. The purpose of the scorecard is to present the results from previously conducted decisions and actions and connects key performance indicators from four aspects: innovation and learning, customer, internal business, and financial[CITATION Nor91 \l 1044 ].
Figure 1. The four original aspects of balanced scorecard, derived from [CITATION Nor91 \l 1044 ]
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