Beautification



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* The mean difference is significant at the .05 level.

Appendix O: “Extra changes” made in designs.



Appendix O1. “Extra changes” made in the Low Formality Design presented on paper: International Online Magazine Subscription Form


Types of changes

T – Q

(no. of changes)

Q-E

(no. of changes)

Change of text in label







“Do you want a daily/weekly/yearly mag?”  text changed to “How often do you want the mag?”

2

2

“Do you want a daily/weekly/yearly mag?”  text changed to “I want to receive my mag…”

1

1

“Do you want a daily/weekly/yearly mag?”  text changed to “How do you want it to be sent…”

1




“Do you want a daily/weekly/yearly mag?”  text changed to “Do you want the magazine daily/weekly/yearly mag?”

1




At “Mailing address” item:  label in first line changed to “Street no/Street”

1

1

“What type of things…”  text changed to “Interest…”

3




“What type of things…”  text changed to “Magazine content preference…”

1




“What type of things…”  text changed to “What genres are you interested in viewing in your magazine…?”

1




“Full Name”:  text changed to “Subscriber’s Full Name”

2




“Age ”:  text changed to “Age years old (for statistical and content restriction purposes”

1




“Age”:  label changed to “DOB”

3




“Login Name”  text changed to “Preferred Login Name”

1

1

“Login Name”  text changed to “Choose a Login Name”

1

1

“Password”  text changed to “Preferred password”

1

1

“Contact no.”  text changed to “Preferred Contact no.”

1

1

“Contact no.”  text changed to “Phone number”

1




“Contact no.”  text changed to “Number”

1




“Email”  text changed to “Email address”

2




“Do you want the dating option?”  “Would you like the dating option?”

1

1

“(Please Choose….)”  text changed to “(Please tick….)”

1




At “Address” item set: labels changed to “Address Line1, Address Line2, Address Line3…

1




“Subscription to International Online Magazine”  text changed to “Subscription Form to International Online Magazine”

1




“Payment”  text changed to “Payment type”

1

1

Relocation of elements/items/item sets







At “Date of loan” item set: items moved from horizontally aligned  to vertically aligned


5




At “Payment” item set: items moved from horizontally aligned  to vertically aligned

1

1

At “Interest” item set: items listed both horizontally and vertically instead of listing downward:


3

3

At “Dating option”: radio buttons moved from the left to the right of the label

1




“Age” (or “DOB”) item(s):  moved below “Address” item set

1




“Payment” item set:  moved below “Daily/weekly/yearly mag” item set

4

4

“Payment” item set:  moved to the bottom, below “Viewing Interest” item set, above “Dating option” item.

2




“Payment” item set:  moved to the bottom before the “Submit” item

1




“Full Name”, “Age” and “Address” items/set below “Ethnicity” item

1




“Full Name”, “Age” and “Address” items/set moved to the top as the first few items below the main heading

2




“Full Name”, “Age” and “Address” items/set below “Email” item

1




“Full Name” and “Age” items:  moved to the top as the first item

3




“Full Name” and “Age” items:  moved below “Password” item

1




“Full Name” item:  moved to the top as the first item

1




“Age” item:  moved next to “Contact no” item

1




“Email” item:  moved above “Password” item (i.e. swapped location)

1




“Email” item:  moved below “Ethnicity” item

1




“Email” item:  moved to the right of “Contact no.” item

1




“Contact” item:  moved above “Email” item (i.e. swapped location)

2




“Contact” item:  moved below “Country” item within the “Address” item set

2




“Favourite singer” and “Favourite movie” items:  moved above “Viewing Interests” item set

3

3

“Favourite singer” and “Favourite movie” items:  moved below “Viewing language” item, above “Daily/weekly/yearly mag” item set

1




“Favourite singer” and “Favourite movie” items:  moved to the bottom of everything

1




“Favourite movie” item:  moved to the right of “Favourite singer” item:

1




“Daily/weekly/yearly mag” item set:  moved below “Viewing Interests” item set.

1




“Login Name” and “Password” items:  moved below “Payment” item set

1




“Address” item:  moved below “Contact no.” item

1




“Daily/weekly/yearly mag” item set:  moved above “Payment” item set

1




“Daily/weekly/yearly mag” item set:  moved below “Country” item within the “Address” item set

1




“Daily/weekly/yearly mag” item set:  moved above “Favourite singer” and “Favourite movie” items

1




“Country” item:  placed first in the “Address” item set

1




“Password” item:  placed next to “Login Name” item

1




Change of element(s) type in an item/item set







At “Dating option” item: question type  changed to

“ I would like the dating option”



2

2




1







1




At “Age” item:  changed to

1

1

At “Email” item:

1




At “Ethnicity” item: 

8

8 **

At “Payment option” item: items merged into one item with a dropdown menu

5




At “Daily/weekly/yearly mag” item set: items merged into one item with a dropdown menu

3




At “Town/City” item within the “Address” item set:



4

4

At “Country” item within in the “Address” item set:



3




At “Viewing Interests” item set: all radio buttons merged into one item

1




“Dating option” item set and “Submit” item set merged

1

1

Adding an Element/Item / Item set







Added “ Required fields” at the top right corner below the main heading

1

1

Added reminder “ Remember to check everything before you submit the form”

1

1

Added instruction “Fill in details below” at the top below the main heading

1

1

Added headings for each section e.g. “Login info”, “Payment Options”..etc

1




Following the “Do you want a hard copy” item: added “If yes, mailing address” or similar at above “Mailing address” item set.

8

8

Added “Confirm Login name: ” below “Login Name” item

1




Added “Submit” Question:

“Do you want to submit? ”



1

1 *, **

Added “Submit” Question:

“Do you want to submit? ”



1

1 *, **

Added “ Submit” item at the end of the form

1

1 *, **

Added “Verify Email ” below “Email” item

1




Added group box around “Mailing Address” item set

3

3

Added group box around “Login Name” and “Password” items

1

1

Added heading “Address” at the “Mailing address” item set

1

1

At “Mailing Address ” item within the Address” item set:  split into two items:

No. Street



1




Added extra line of input in “Address” item set:

“Suburb ”



2

2

Added “ Credit card no. ” to the “Credit card” item within the “Payment” item set

7

7

Added “Account no. ” to the “Bank deposit” item within the “Payment” item set

1




Added “Postcode ” below “Address” item set

2

2

Added “Others ” to the right of “Favourite Singer” item

5

5 *, **

Added “Others ” to the right of “Favourite Movie” item

5

5 *, **

Added “Other ” within the “Viewing Interests” item set

1

1 *, **

Added “Date of Birth ” to the right of “Age” item

1




Added “Gender ” at the top of the design below the main heading

1




Added instructions “Password must be xxx characters min and xxx characters max containing xxx characters” etc at the “Password” item

2

2

Added “ Others” at the “Viewing interests” item set

2

2 *, **

Added “Start date ” after “Daily/weekly/yearly mag” item set

1




Added “Start date ” after “Daily/weekly/yearly mag” item set

1




Added “Are you currently a mail subscriber? ” after “Daily/weekly/yearly mag” item set

1




Added “Check availabilty” button at “Login Name” item

2

2

Deleting an Element/ Item / Item set







Deleted “Age ” item

1




At “Daily/weekly/yearly mag” item: textboxes combined to become one dropdown menu

1




Deleted “Full Name ”item

1




Deleted “Favourite singer ” item

1




Deleted “Favourite movie ” item

1




Deleted “ ” at “Weather” item within the “Viewing Interests” item set

3

3

Deleted “Payment” item set

1




Deleted “Dating Option” item set

1




Resizing an Element(s)







At “Full Name” item: longer textbox

5

5 *, **

At “Age” item: smaller textbox 

2

2 *, **

Note: T – Q = Total changes – Quality changes made; Q – E = Quality changes – Expected changes made

* scored 0.5 out of 1 the particular quality change due to some incorrectness according to the criteria for quality changes

** scored 0.5 out of 1 for the particular expected change due to some incorrectness according to the criteria for expected changes.

Appendix O2. “Extra changes” made in the Low Formality Design on tablet PC: Samson’s Bank $1 million Loan Application Form




Types of changes

T – Q

(no. of changes)

Q-E

(no. of change)

Change of text in label







“Address: House/Street”  text changed to “Address: Street no./Street”

1

1

“Address: House/Street”  text changed to “Address”

2




“When do you want your loan?”  text changed to “Loan date”

1

1

“Any Questions?”  text changed to “Any Questions? Please specify”

1

1

“Any Questions?”  text changed to “If you have any questions, please state”

1

1

“Any Questions?”  text changed to “Questions?”

3




At the “Check “ item set: “Income verification”  text changed to “Income verification from Inland Revenue”

3

3

At “Submit” item set: “Yes” and “Next page”  text changed to “Yes, next page” and “No, go back”

1

1 *, **

“Weekly income range”  text changed to “Weekly income”

2




“Weekly income range”  text changed to “Your Weekly income”

(with a )



1

1

“Weekly income range”  text changed to “Your Weekly income range”

2

2

“Status”  “Marital Status”

5

5

“Person verification”  text changed to “Proof of ID”

1

1 *

“Income verification”  text changed to “Proof of income”

1

1 *

“Past (10 years) bank records”  text changed to “Past (10 years) bank statements”

1

1 *

“Home no.”  text changed to “Home phone no.”

3

3

“Reasons for loan”  text changed to “Purpose of your loan: Please describe”

1

1

“Reasons for loan”  text changed to “Reasons of your loan: Please describe”

1

1

“Other Personal Assets”  text changed to “Personal Assets of Value”

1

1

“Other Personal Assets”  text changed to “Other Personal Assets of Value”

1

1

“When do you want your loan”  text changed to “Date of loan”

1




“IRD number”  text changed to “IRD number (for security reasons)”

1




“Home no.” and “Mobile”  text changed to “Contact (home)” and “Contact (mobile)”

1




“Mobile”  text changed to “Mobile no.”

1

1

“Personal Asset” item:  text changed to “Personal asset worth in total” i.e. changed meaning

1




Relocation of elements/items/item set







“Income range” item:  moved above “Date of Loan” item set, below “Status” item

1




“IRD” item:  moved below “Date of Loan” item, before “Personal Assets” item

1

1

“IRD” item:  moved below “Contact numbers” items

1




“IRD” item:  moved below “Status” item, above “Date of loan” item

1




“IRD” item:  moved next to “Personal Assets” item

1




“Passport no.” item:  moved below “IRD” number items, above “Address” item set

1




“Passport no” item:  moved below “Address” item set

1




“Weekly income range” item:  moved above below “Occupation” item, above “Status” item

2

2

“Address” item set, moved below “Full Name” item

2

2

“Mobile no.” item:  moved next to “Home no.” item horizontally

2




“Mobile no.” item:  moved above “Home no.” item (i.e. swapped location)

1




“Date of loan” item set:  moved above “Check” item set

1




“Date of loan” item set:  moved below “Personal Assets” item, above “Reasons for Loan” item

1

1

At “Date of loan” item set: labels below elements  moved to the right hand side of the elements:

dd mm yyyy



1




“Address” item set:  moved to the right of “Full Name” item

1




“Status” item:  moved to the right of “Occupation” item

1




At “Date of loan” item set: items moved from horizontally aligned  vertically aligned



1




Change of element(s) type in an item/item set







At “Occupation” item: 

8




At “Yearly income range” item: 

10

10 **

At “Yearly income range” item:  multiple

2

2 **

At “Reasons for loan” item: 

6, 12, 22




At “Status” item:  multiple radio buttons

6

6

At “Personal Assets” item: 

1

1 **

At “Any Questions” item: 

1

1 *

Adding an Element/Item / Item set







At “Loan date” item set: added slashes / /

1

1

Added “Suburb ” below “Address (House/ Street) item within the “Address” item set

3

3

Added “Renting: Yes ” at the “income range” items

1

1 **

Added “$” at “Weekly income range” item:



1

1

Added “ Expiry date: ” next to “Passport Number” item

1




At “Address(House/Street) ” item within the “Address” item set:  split into two items:

No. Street



1




Added “Email ” item at “Contact number” items

2

2

Added instruction “Please fill in details below. ** are compulsory fields” at the top below the main heading

1

1

Added “Address” heading to the “Address” item set

1

1

Added “Personal details” heading above the “Full name” item

1

1

Added “Other ” at “Reasons for loan” item to the right of the dropdown menu (changed earlier)



3

3*, **

Added “Other ” at “Personal assets” item

2

2

Added “ ” to the right of

“Any Question ” item



1

1*, **

Added “ ” to the right of:

“Occupation ”



2

2*

Added ‘area code element’ at “Home no.” item: 

“Home no. ”



1

1

Added “Workplace no ”

1




Added below “Bankruptcy” item set:

“Reason(s) for bankruptcy, please describe: “




1

1

Added instruction “Please provide hard copy of bank statements” at “Check” item set

1

1

Added numbers to each question

1

1

Added instruction “If married, fill in xxxx” at the “Income” items

1

1

Added “Reset” and “Clear” buttons in addition to the “Submit” item

1




Added “Section lines” to separate sections in the form

1

1

Added “If others, specify please: ” at “Status” item

1




Deleting an Element/ Item / Item set

1




Deleted “ Do not agree ” in “Bankruptcy” item set.

1

1 *

Deleted “Any Questions” item

1




Deleted “Date of loan” item set (but maybe due to redoing the design from scratch)

1




Delete “Loan Agreement contract” item at “Check” item

1




Added “Status” item below “Address” item set, in addition to the an existing item further down

1




Deleted “ ” and “ ” at “Submit” item set (left with “Submit Application” label)

1

1 *, **

Resizing an Element(s)







Resized “Day” and “Month” items only within the “Date of Loan” item set.



1

1 **

“Date of Loan” item set: smaller textboxes



2

2

Larger main heading

1

1

At “Full Name” item: longer textbox


1

1 *, **

Other changes made (not counted as functional changes)







Aligned all on left (indicated) and indention

1

1

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