Bryant Named Atlanta Tennis Championships Tournament Director WILL ALSO SERVE AS USTA SOUTHERN DIRECTOR OF SALES & MARKETING ATLANTA, Feb. 22, 2011 – Bob Bryant has been named tournament director of the Atlanta Tennis Championships, which will be played at the Racquet Club of the South July 18-24, 2011.
Effective immediately, Bryant will also serve as USTA Southern Director of Sales & Marketing, covering nine states and about one-quarter of the U.S. membership.
Bryant spent five years at Turner Broadcasting and the Cartoon Network, mostly as Vice President of Off-Channel Commerce. Bryant managed Cartoon Network Smash Tennis, a program designed with the Tennis Industry Association, USTA and ATP World Tour to promote tennis to kids which included a national television image campaign and an interactive event which appeared around the U.S. and in South America, Asia, Australia and Europe. He also managed Cartoon Network Wacky Racing including primary sponsorship of a NASCAR team, licensing, merchandising, co-sponsorships, on-air and in-store promotions and created the Off-Channel Commerce department.
USTA Southern President Mike McNulty said, “We are excited to have Bob on board. He has the experience, expertise and a proven track record to be a tremendous Director of Marketing and Sales and Tournament Director of the Atlanta Tennis Championships.”
“Bryant brings the expertise that will help us move forward promoting tennis in the South through our section’s Marketing and Sales departments,” said John Callen, USTA Southern Executive Director.
Bryant said, “I am delighted to promote the game and serve the membership of USTA Southern. Atlanta is clearly a tennis town and I look forward to building on the foundation of the Atlanta Tennis Championships established by USTA Southern as we move to Racquet Club of the South and welcome the ATP World Tour and the greatest professional tennis players in the world as part of the Olympus US Open Series. I could not be more excited.”
Bryant's appointment is subject to ATP approval. A decision is expected at the tour's board meeting next month.
Bryant launched his own firm, Team Works Marketing, Inc. where he served as chairman and CEO. Clients of the agency have included: the USTA, the ATP World Tour, the US Open, Cartoon Network, Kellogg’s, the Greater Rome Bank, the Georgia Force (Arena Football), the Arena at Gwinnett Center, Freedom Park Conservancy, Atlanta Flyfishing Festival, Smucker’s Stars On Ice (Atlanta show), Red Hot Restaurants and 7ate9.
The resident of Alpharetta, Ga. was part of the start-up of a new professional hockey team and served as the General Manager of the Atlanta Knights of the IHL. Utilizing an award winning campaign, “Knightmare on Peachtree Street,” the Atlanta Knights playing at the Omni outdrew the NBA’s Atlanta Hawks and led their league in attendance.
About the Atlanta Tennis Championships
The Atlanta Tennis Championships, an ATP World Tour event, will be played at the Racquet Club of the South, in Norcross, GA from July 18-24. American and World No. 11 Mardy Fish won the inaugural tournament in 2010, defeating the likes of fellow Americans Andy Roddick and John Isner en route to the title. More than 41,000 spectators attended the event that offered $600,000 in prize money. For more information about the Atlanta Tennis Championships and tickets, call 678-495-3279, e-mail firstname.lastname@example.org or visit www.atlantatennischampionships.com.
About the Olympus US Open Series
The Olympus US Open Series has established itself as a true regular season of hard court tennis, linking 10 summer tournaments to the US Open. Fans follow the action throughout the summer through national television coverage, culminating each week with back-to-back men’s and women’s finals on Sunday afternoon. Players battle for $40 million, including a chance for bonus prize money at the US Open. In 2008, Olympus became the first title sponsor of the Series. The Olympus US Open Series is also supported by sponsors American Express and Evian. Andy Murray won the 2010 Olympus US Open Series men’s title and Caroline Wozniacki won the women’s title. In 2007, Roger Federer collected the biggest paycheck in tennis history – $2.4 million – for winning the US Open and the Olympus US Open Series. In 2005, Kim Clijsters also captured both the US Open and the Series, winning $2.2 million – the largest purse in women’s sports history – and again equaled that amount in 2010, winning the US Open and finishing the Olympus US Open Series in second place.
About the ATP
The ATP is the governing body of the men's professional tennis circuits - the ATP World Tour, the ATP Challenger Tour and the ATP Champions Tour. With 62 tournaments in 32 countries, the ATP World Tour showcases the finest male athletes competing in the world’s most exciting venues. From Australia to Europe and the Americas to Asia, the stars of the ATP World Tour battle for prestigious titles and South African Airways 2011 ATP Rankings points at Grand Slams (non ATP events), ATP World Tour Masters 1000, ATP World Tour 500 and ATP World Tour 250 events. At the end of the season only the world’s top 8 ranked men’s singles players and top 8 doubles teams, based on their performance throughout the year, will qualify to compete for the last title of the season at the Barclays ATP World Tour Finals. Held at The O2 in London, the event will officially crown the 2011 ATP World Tour No.1 in singles and doubles. For more information, please visit www.ATPWorldTour.com.
About USTA Southern
The USTA is divided into 17 sections, of which USTA Southern is the largest. The 187,000+ USTA members living in Alabama, Arkansas, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina and Tennessee make up USTA Southern, and account for approximately 25 percent of the total USTA membership. The section owns and operates the Atlanta Tennis Championships, an ATP World Tour 250 tournament. A professional staff housed in Norcross, Ga., carries out USTA Southern’s daily operations, but policy is formed and much of the organization’s work is executed via a board and committee structure of over 200 volunteers. For more information about the types of programs and services offered by USTA Southern, visit www.southerntennis.com.