Business model
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BUSINESS MODEL
BUSINESS STRATEGY - INDEX
BUSINESS MODEL
Business idea – Norman
Business definition – Abell
3 dimensions:
customer groups
, customer needs, technology
and distinctive competences
Business model dimensions:
Customer segments
Different groups of people or organizations an enterprise
aims to reach and serve
Types of customer segments
Mass market:
do not distinguish
, one large group of customers with similar needs and problems
Niche
market
Segmented: slightly different needs and problems
Diversified: very different
needs and problems
Multi-sided platforms: newspapers with advertisers,
credit card company
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