CHARMAINE CROOKS
Five Time Olympian and Olympic Silver Medalist (LA ’84 4X400m Relay) Charmaine Crooks represented Canada for close to 20 years in Athletics. As the first Canadian woman to run under two minutes over 800 meters, she won gold medals at the Pan American, Commonwealth, World Cup, and the World Student Games. In 1996, she had the honour of being named Flag Bearer at the Opening Ceremonies of the Atlanta Centennial Olympic Games.
Charmaine is President/Founder of NGU Consultants (since 1994), a sports marketing, management and corporate consulting company, which provides strategic counsel and growth strategies to major corporations on a national and global basis.
She is also a sought after Keynote speaker, appearing at national and international conferences and corporate meetings/retreats for a variety of major corporations. Her topics range from team building, leadership, motivation and the Olympic Movement.
From 2001-2007, she was a member of the Corporate Advisory Board of AIM/Trimark Mutual Funds, and a member of the Governance Committee. AIM/Trimark is one of Canada’s largest mutual funds companies, with over 50 billion dollars of Assets under Management.
From 2002-2005, the Federal government appointed her to the Board of Trustees of the Canadian Museum of Nature, where she served on the Community/Government Relations Committee. She was appointed in 2007 as a Board of Governors to the University of Northern BC (UNBC) by the BC Provincial Government, and Chairs the Sports Committee.
She was an elected member of the International Olympic Committee (elected 1996 and elected IOC Member 2000-2004), and now serves on the IOC Athletes Commission (1996-present), IOC Press Commission (2001-present) and Culture/Education Commissions (1996-2004), and the Athens 2004 Olympic Games Working Group. As a founding member of the independent IOC Ethics Commission, she contributed to developing the IOC Code of Ethics, and was a member of the IOC 2000 Reform Commission.
In 2003, Charmaine was elected by her peers to serve on the Executive Board of the over 100K strong alumni body of Olympians, the World Olympians Association (WOA), and was nominated in 2004 to the IOC Athlete’s Commission as the WOA representative. In 2007, she was re elected to the WOA Executive Board to the position of Vice President. She is currently the Chair of Olympians Canada, the national alumni body of Canadian Olympians.
As an elected member of the Executive Board of the Canadian Olympic Committee (COC) she played an integral role in Toronto's 2008 Olympic Bid in the areas of International Relations and Communications. She is Chair of the COC’s Awards and Recognition/Hall of Fame Committee. She is currently one of twenty members of the Board of Directors for the Vancouver 2010 Winter Olympic and Paralympic Games Organising Committee (Vanoc), and serves on both the Vanoc Governance and Strategic Communications Committee.
An avid volunteer supporter of sports events staged in Canada, she was the Executive Vice Chair of the 2003 World Weightlifting Championships. This event won the 2003 Canadian Sport Event of the Year Award. She was also on the Board of the 2006 Men’s World Ice Hockey Championships and Chaired the Protocol and Ceremonies Committee.
Charmaine has also been a freelance Television personality and producer since 1993, and has worked with CBC, TSN, CTV, Fox Sportsnet and European TV as an analyst, host or commentator on a number of sports and variety programs. She was the host of CBC's '"Cycle", the first Canadian TV show on recreational cycling, and also co-hosted the nation wide show, "In the Company of Women". She continues to host the annual internationally televised award winning "World Athletics" Gala from Monaco. As a producer, in 1995, she created the "Comic Relief" style TV special, "No Laughing Matter" which raised awareness for Breast Cancer and aired on the Comedy Network, and was consulting producer on the Award winning “Champions Zone”. Her company is currently consulting with several other production companies with works in progress.
In March 2004, she was selected as one of the “Top 50 Women of Power” in Canada. She has won numerous awards for Athletic Leadership, and in 2003 was inducted into the BC Sports Hall of Fame. In 2006, she was the first female inductee into the University of Texas at El Paso Sports Hall of Fame.
In 2006, Charmaine was one of six global sports leaders awarded with the prestigious “IOC Women in Sport Trophy” for her longstanding contributions to promoting women in sport by the International Olympic Committee.
Charmaine has a BA in psychology from the University of Texas El Paso (1985), where she attended on an Athletic Scholarship.
Charmaine is the current chair of Olympians Canada, the Vice President of the World Olympians Association and a board member for the Vancouver 2010 Olympic & Paralympic Games Organizing Committee. Charmaine continues to be an active Olympic force serving on the executive Board of the Canadian Olympic Committee and on the Athletes and Press Commissions of the International Olympic Committee.
Generous with her time, Charmaine has lent support to several non-profit organizations, concentrating on issues concerning children and women’s health. She is the president of NGU Consultants, a marketing, communications and production company that provides strategic counsel to major corporations and Athletes on a global basis.
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