Daring, creativity and technology

CITROËN AT THE GENEVA MOTOR SHOW

The second opus in the DS line, the CITROËN DS4 fully honours the philosophy of the DS line, which brings motorists bold choices in terms of style, sensations, architecture and refinement.

Innovation and creativity are designed to enhance the well-being of users of CITROËN vehicles. The Marque’s strategy is based on three priorities, with e-HDi micro-hybrid technology currently in deployment, Hydractive suspension on the two executive sedans, the C5 and C6, and work on vehicle engines and environment to cut CO₂ emissions.

e-HDi MICRO-HYBRID TECHNOLOGY

Available on a number of models in the range – the C3, DS3, C4, C4 Picasso and C5 – e-HDi micro-hybrid technology is set to be extended to further CITROËN vehicles. Geneva is an opportunity for CITROËN to show the CITROËN Berlingo e-HDi, which will be launched in 2011, for the first time.

The CITROËN e-HDi models offer lower fuel consumption and carbon emissions. The average reduction is 5 grams per 100 km. In the city, the technology cuts fuel consumption and CO₂ emissions by up to 15%.
e-HDi micro-hybrid technology consists of the next generation Stop&Start system, which puts the engine in standby in situations where it does not need to be running. With the reversible alternator, start-up is fast and easy, with no vibrations or noise from a fan belt. Coupled with a booster for the on-board electrical system, called e-booster, it:

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  delivers extra energy for easier starting in temperatures as low as -5°C,
  
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  boosts the on-board electrical system to maintain enough energy to keep the headlamps, windscreen wipers and radio running normally,
  
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  optimises battery charge and the supercapacitors, by recovering energy during deceleration, with a slight increase of the engine brake.
  

HYDRACTIVE SUSPENSION

A unique combination of dynamism and comfort, the C5 and C6 are available with Hydractive suspension, a technology exclusive to CITROËN in the automotive segment.
The Hydractive III + suspension on the C5 has two springing and damping settings to manage suspension in real time for optimum adjustment to the requirements of the road and the driver. The C6 also has continuously adjusted electronically controlled springing and damping, taking the already exceptional comfort of the C5 to an extra level. On both models, real-time control is provided by numerous sensors that detect the requirements of the driver and the road conditions, ensuring safety and road-holding as well as occupant comfort.

A sports mode is also available. The driver can activate a control on the central panel for more dynamic road behaviour, with the emphasis on roadholding rather than ride comfort.

Management of the suspension is combined with real-time control of vehicle attitude. Ground clearance is kept constant regardless of the vehicle’s load, with automatic lowering of the ground clearance at high speeds to boost aerodynamics and reduce fuel consumption and CO₂ emissions. The ground clearance can also be increased to clear obstacles at low speeds.

The C5 Tourer versions have a push button in the boot to temporarily raise or lower the loading sill for easier loading.

The electronically controlled attitude makes maximum use of the axles to ensure optimum safety.
CITROËN LEADS THE MARKET OF VEHICLES EMITTING LESS THAN 111 G/KM OF CO₂
Lastly, CITROËN is confirming its strong performance on CO₂ emissions, with an average 5.3 g/km reduction in 2010, for a 132.3 g/km average in Europe 15 countries. The Marque leads the way in sales of vehicles emitting less than 111 g/km of CO₂, with a 15.2% share of the market.


SURPRISING SOLUTIONS FOR MOBILITY WITH TWO ELECTRIC MODELS AND

CITROËN MULTICITY
FULL-ELECTRIC TECHNOLOGY
The full-electric technology developed by CITROËN is one of the solutions used to reduce fuel consumption and emissions of pollutants and greenhouse gases.

With the C-ZERO, CITROËN is enhancing its A segment range with a 100% electric solution: zero fuel, zero pollutant emissions, zero CO₂ emissions while driving and zero noise pollution. The model is the very expression of the Créative Technologie that inspired its development. The CITROËN C-ZERO was designed for urban and suburban mobility, with its compact body, surprising performance and enough range for everyday trips. It is also silent, allowing you to forget city noise.

With advanced technology, including a lithium-ion battery, the CITROËN C‑ZERO also benefits from the experience of CITROËN, which has already sold more than 5,500 electric vehicles. With the Berlingo First Electric, also in the catalogue, CITROËN has the know-how to become a leading actor in a market that is set to grow in the coming years.

CITROËN has already registered 1,800 electric vehicle orders, including 1,300 C-ZERO, and the first deliveries of the two models were made in late 2010.

What is CITROËN MULTICITY?

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  A CITROËN Car Call service. Available across France, this car-hire service can be used to rent a vehicle for as little as an hour and up to several days. In the largest French cities, the car can be delivered in less than 3 hours to the place of your choice.
  
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  The ‘CITROËN MULTICITY’ journey-planning website. Factoring in all modes of transport, the itinerary calculator proposes customised responses. Users can also book airline tickets, hire cars and reserve hotel accommodation online. This innovative service saves time and facilitates travel of all kinds. The website will offer users customised areas with dedicated products and services to better use of their cars, such as downloadable maps for onboard navigation systems, service contracts, etc.
  

CITROËN RACING is embarking on a new chapter in its history by entering the DS3 WRC in the 2011 World Rally Championship, with the aim of winning a seventh Manufacturer’s World Championship title. The Citroën Total World Rally Team is entering two teams: Sébastien Loeb/Daniel Elena and Sébastien Ogier/Julien Ingrassia. Three other DS3s will be entrusted to private drivers.

A concentrate of Créative Technologie, the CITROËN DS3 WRC complies with the new regulations. It is more compact than the C4 WRC and powered by a 1.6-litre direct-injection turbo engine. Coupled with all-wheel-drive transmission, the gearbox is manual and the power distribution between the front and rear axles is constant.

DARING AND CREATIVITY WITH THE CITROËN METROPOLIS, C3 RED BLOCK AND C6 NOIR ET BLANC CONCEPT CARS

CITROËN C3 RED BLOCK: A REBELLIOUS TAKE ON THE TOP-SELLING MODEL IN THE RANGE

CITROËN is out to surprise with the C3 Red Block, a muscular version of the C3, with an assertive, extroverted personality.

Presented in matte Thorium (grey) livery, the Red Block sits 15 mm lower than the regular model and boasts 17-inch glossy black diamond-effect wheels. On the outside, the weatherstrips, the lower seal on the rear flap and the wheel nut covers are highlighted in a completely new pearlescent red. A gloss black finish has been applied to the bumper strips and air intake surround at the front, the headlamp recesses, the mirror housings and the decorative seal of the Zenith windscreen to underscore the contrasts. Inside, the pearlescent red colour is echoed on the seats. The C3 Red Block also overturns conventions with a dashboard featuring a contoured 3D fascia band illustrating a Bulldog.

CITROËN C6 NOIR ET BLANC: COLOURS AND MATERIALS FOR EXECUTIVE POSITIONING

Geneva is an opportunity for CITROËN to display its flagship vehicle in a dynamic, modern livery developed by the colours and materials unit at the Style Centre.

Featuring a satin pearlescent white body and a lightly embossed, two-tone black lacquer roof, the CITROËN C6 Noir et Blanc also has 18-inch diamond-effect wheels, glossy chrome window rims and gloss black fittings, such as for the rearview mirror housings.

The interior of the C6 Noir et Blanc is upholstered in black club leather on the seats and on the door panel insets, offset by white club leather on the “horse shoe” and pearlescent white lacquer trims. The woodwork is covered in a microfiber fabric with a soft “peachskin” feel.

A dynamic and creative brand, CITROËN launched the DS3 in 2010, the first model in the distinctive DS line, which is being extended this year with the DS4 and DS5. With more than 90 years of “Créative Technologie”, CITROËN is marketing two “Full Electric” vehicles, vehicles fitted with 3-HDi micro-hybrid technology and soon the “Full hybrid” HYbrid4. The brand is also innovating in services with CITROËN MULTICITY, stage one in its range of mobility services. CITROËN has 10,000 customer contact points, employs 11,500 people, has operations in 80 countries, and sold 1,460,000 vehicles in 2010.