| Dianne Kaseta Home: (404) 255-6550
115 Glengate Avenue Mobile: (404) 217-1740
Atlanta, Georgia 30328
SUMMARY OF
QUALIFICATIONS: Over 18 years experience in sales, project management, partnership development; brand building and awareness; public relations; event management; media relations; advertising; marketing and collateral development. Proficiency in video script production; speech writing; and web site development. Extensive knowledge in fiscal administration; staff oversight; corporate foundation relations; non-profit management; revenue and market development; and direct mail. Experience in building long-term relationships with both public and private sectors.
EXPERIENCE:
Jan., 2001-Present THE WORLD CHILDREN’S CENTER, Marietta, Georgia
(A $250,000,000 planned community embracing both public and private venues to support programs and services for children in need.)
Director, Community Investment and Public Relations
Accomplishments/
Current Responsibilities
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Serve as Project Manager of Phase I development – master planning, infrastructure, initial facilities and design.
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Direct critical community relations including key initiatives such as required zoning, community Town Hall meetings, and Major Gift meetings, etc.
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Serve as member of the Master Planning Development Team.
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Create and oversee execution of organization web site (www.worldchildrenscenter.org).
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Serve as liaison with State Public offices/officials including Governor, US Senators, Georgia Department of Human Resources – Office of Regulatory Services and Secretary of State Office, among others.
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Instrumental in securing $248,000 ARC grant approval for rural Georgia infrastructure improvements.
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Develop and/or manage a multitude of relationships with companies and/or organizations including the Atlanta Braves, Publix Super Markets, Kraft/Nabisco, Thomas Kinkade Company, AirTran Airways, Delta Air Lines, Zig Ziglar/Ziglar Performance Group, Procter & Gamble, Atlanta Magazine, Season Magazine, Atlanta Journal-Constitution, PepsiCo, Inc., Clear Channel Communications, and The Coca-Cola Company, among others.
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Create and/or oversee multiple partnerships, promotions and events resulting in significant financial gain and brand presence. Directly responsible for contributions totaling more than $3,000,000 and serve as key strategist and solicitor for additional revenue development.
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Create and execute public and media relations efforts.
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Directly responsible for securing an estimated $250,000 in in-kind support annually.
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Serve as member of the Executive Leadership Team, thereby helping to plan and implement organization’s strategic direction, positioning in the market place and organizational/business structure.
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Key advisor of program and services development.
Jan., 2000 – Jan., 2001 THE WEBMD FOUNDATION, Atlanta, Georgia
(The international corporate foundation of Healtheon/WebMD – the world’s leading end-to-end health Internet company. Due to Medical Manager and CareInsight acquisition – Foundation was dissolved in 1st quarter 2001.)
Director, Philanthropic Initiatives
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Inaugural team member for the creation and launch of innovative corporate foundation.
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Created and managed for WebMD CEO and President corporate web site viewer
acquisition/marketing promotion to reach 80 million people and 1,000 organizations and retailers.
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Facilitated key European trip to secure both government and private sector support for key international digital divide/public health initiative in support of the world’s 130 developing nations.
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Developed Foundation marketing and media collateral for the United Nations New Millennium Strategy announcement.
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Successfully secured meetings with national and international organizations including the International Chamber of Commerce, W.K. Kellogg Foundation, Ford Foundation – India, Fidelity Foundation, Abbott Laboratories Foundation, The Chevron Companies Foundation, and National Council on Foundations (Europe), among others.
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Successfully introduced The WebMD Foundation to Georgia’s philanthropic community including the Tull Foundation, The Community Foundation of Greater Atlanta, Campbell Foundation, Wachovia Bank Foundations, The Harland Charitable Fund, The Arthur Blank Foundation, Georgia-Pacific Foundation, Southeastern Council on Foundations, Bank of America Foundation, and The Home Depot Foundation, among others.
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Crafted plan and prospect list to secure funding and in-kind support of the Foundation’s $150 million Health Information InterNetwork for Developing Nations, a program ultimately adopted by the United Nations.
Responsibilities:
- Assisted with The WebMD Foundation grant program for Atlanta, Georgia and Santa Clara, California.
- Designed, coordinated and managed international and domestic relations.
- Served as liaison with Georgia corporate donor and not-for-profit communities.
- Served as designated team member to develop WebMD Corporation viewer acquisition initiatives.
- Served as lead foundation liaison for the Sales and Marketing Departments of WebMD Corporation.
- Served as lead team member in partnership development, fund raising and relationship sustainability.
- Participated in office administration and development strategic plans.
- Served as key liaison for Foundation’s Board of Directors, which included members like President and CEO, The Atlanta Committee for the Olympic Games Billy Payne.
July, 1994- Dec, 2000 PREVENT CHILD ABUSE GEORGIA, Atlanta, Georgia
(Statewide nonprofit serving as a regional, national and international leader in child abuse prevention efforts.)
Resource Development Director
Major
Accomplishments:
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Increased annual income by 300% through building relationships with companies such as BellSouth, UPS and Wachovia Bank.
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Developed and implemented Major Gifts Campaign entitled Corporate Prevention Partners.
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Built dynamic long-term relationships through innovative and unique sponsorship opportunities through the enlistment of Equity Office Properties, Publix Super Markets, and Delta Air Lines.
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Developed and implemented foundation and corporate partnerships to enhance and expand program delivery statewide.
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Creatively engaged collaborative partners for point-of-sale fund raising/public awareness efforts through partnerships with Pepsi-Cola, Goody’s Family Clothing, Simon Properties, Nabisco, Inc. and Atlanta Braves Tom Glavine.
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Significantly increased volunteer involvement of Georgia’s corporate executive leadership.
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Participated in and developed materials for Board of Directors meetings.
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Decreased annual attrition by 3%.
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Secured in-kind support of American Express to launch first planned giving campaign, “Our Children’s Society”.
Responsibilities:
- Assisted in agency short and long-term planning, budgeting process, and overall direction as a member of the organization’s Leadership Team.
- Developed fund raising strategic direction and evaluated program services.
- Recruited, trained, and motivated more than 130 fund raising volunteers annually.
- Hired, trained, and motivated a team of 4 professionals.
- Developed and oversaw all resource development communications with media.
- Identified and recruited Board and Advisory Board members, as well as serve as resource development liaison.
- Assisted in cultivating and securing public sector support, as well as elected official involvement and positive legislation for children.
- Initiated and developed all fund raising communications including PSAs, print collateral, and videos.
- Provide direction and leadership for national fund raising initiatives.
June, 1992- July, 1994 SENIOR CONNECTIONS, Decatur, Georgia
(State-wide nonprofit serving older adults.)
Director of Development
Major
Accomplishments:
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Consistently achieved over 100% of fund-raising goals.
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Implemented first Board of Directors individual giving campaign.
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Automated Resource Development and Administrative Offices.
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Organized and managed inaugural annual fund raising campaign and numerous special events, which generated record revenues.
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Developed and managed successful Total Quality Management program.
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Created agency marketing materials and initiated media relations.
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Developed and marketed honorarium and memoriam campaigns.
1987-May, 1992 COXE, CURREY & ASSOCIATES
(Southeastern consulting firm specializing in nonprofit management and resource development.)
Campaign Manager/Nonprofit Management Consultant
Major
Accomplishments:
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Developed and implemented comprehensive annual and capital fund-raising efforts for such clients as the Woodruff Arts Center, YWCA, and Fernbank Museum of Natural History, among others.
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Developed support and marketing materials for every assigned client.
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Trained, directed and motivated more than 400 volunteers annually.
EDUCATION:
B.A. in Journalism – Georgia State University, Atlanta, Georgia
- Dean’s List
- Scholarship recipient
American Express Leadership Management Institute
Dale Carnegie Institute of Public Speaking
CIVIC/PROFESSIONAL ACTIVITIES:
Founder and Co-Chair, Holy Spirit Preparatory Inaugural Annual Fund Run (2005-2007)
Executive Committee Member, Holy Spirit Preparatory School Annual Gala (2005)
Chair, Holy Spirit Preparatory School Annual Gala – Capital City Club (2002-2004)
Member, Georgia Corporate Donors (2000-2002)
Member, Southeastern Council on Foundations Increasing Philanthropy Committee (2000)
Member, Major Gifts Cabinet, Georgia Council on Child Abuse (2001 – 2002)
Member, National Society of Fund Raising Executives and Certified National Fund Raising Executive (1992-2000)
CFRE Certification Trainer (1996-2000)
Chair, Elliott’s Run – The Elliott Galloway School (1999)
Member, Executive Council – The Elliott Galloway School (1999)
Member, Junior League of Atlanta (1992-1998)
National Osteoporosis Foundation, Bonsai Ball - Auction and Patron Party (1998 and 1999)
Atlanta Ballet Mad Hatter Ball, Auction and Corporate Tables Committee (1997 and 1998)
Advisory Board Member, Atlanta Community Food Bank (1996-1999)
Children’s Health Care of Georgia TWIGS (1996-1999)
HOBBIES:
Golf
Tennis
Gardening
REFERENCES:
Available Upon Request.
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