Drive: The Surprising Truth About What Motivates Us

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Drive Dan Pink

Table of Contents
Title Page
Copyright Page
Part One - A New Operating System
CHAPTER 1 - The Rise and Fall of Motivation CHAPTER 2 - Seven Reasons Carrots and Sticks (Often) Don’t Work . . CHAPTER A - . . . and the Special Circumstances When They Do
CHAPTER 3 - Type I and Type X
Part Two - The Three Elements
CHAPTER 4 - Autonomy
CHAPTER 5 - Mastery
CHAPTER 6 - Purpose
Part Three - The Type I Toolkit
Type I for Individuals Nine Strategies for Awakening Your Motivation
Type I for Organizations Nine Ways to Improve Your Company, Office, or Group
The Zen of Compensation Paying People the Type I Way
Type I for Parents and Educators Nine Ideas for Helping Our Kids
The Type I Reading List Fifteen Essential Books
Listen to the Gurus Six Business Thinkers Who Get It
The Type I Fitness Plan Four Tips for Getting (and Staying) Motivated to Exercise
Drive: The Recap
Drive: The Glossary
The Drive Discussion Guide Twenty Conversation Starters to Keep You Thinking ...

Free Agent Nation
A Whole New Mind
The Adventures of Johnny Bunko

RIVERHEAD BOOKS Published by the Penguin Group Penguin Group (USA) Inc, 375 Hudson Street, New York, New York 10014, USA Penguin Group (Canada, 90 Eglinton Avenue East, Suite 700, Toronto, Ontario MP Y, Canada (a division of Pearson Penguin Canada Inc) Penguin Books Ltd,
80 Strand, London WC2R 0RL, England Penguin Ireland, 25 St Stephen’s Green, Dublin 2, Ireland (a division of Penguin Books Ltd) Penguin Group (Australia,
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Panchsheel Park, New Delhi 017, India Penguin Group (NZ, 67 Apollo Drive, Rosedale, North Shore 0632, New Zealand (a division of Pearson New Zealand Ltd) Penguin Books (South Africa) (Pty) Ltd, 24 Sturdee Avenue, Rosebank, Johannesburg 2196, South Africa
Penguin Books Ltd, Registered Offices 80 Strand, London WC2R 0RL, England
Copyright © 2009 by Daniel H. Pink
All rights reserved. No part of this book maybe reproduced, scanned, or distributed in any printed or electronic form without permission. Please do not participate in or encourage piracy of copyrighted materials in violation of the author’s rights. Purchase only authorized editions. Published simultaneously in Canada
The author gratefully acknowledges permission to reprint the following Excerpt of “Sext” from Horae Canonicae copyright © 1955 by W. H. Auden. Unless otherwise indicated, all illustrations in this book are by Rob Ten Pas.
Library of Congress Cataloging-in-Publication Data
Pink, Daniel H. Drive : the surprising truth about what motivates us / Daniel H. Pink. p. cm. Includes bibliographical references and index.
eISBN : 978-1-101-15214-0 1. Motivation (Psychology. I. Title.
While the author has made every effort to provide accurate telephone numbers and Internet addresses at the time of publication, neither the publisher nor the author assumes any responsibility for errors, or for changes that occur after publication. Further, the publisher does not have any control over and does not assume any responsibility for author or third-party websites or their content.

For Sophia, Eliza, and Saul—the surprising trio that motivates me

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