Education resource centre

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  Meaning and
  
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  Rights of a consumer
  
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  Factors that influence consumer buying behavior.
  
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  Meaning of consumer market.
  

Students take active part in class discussion of consumer and consumer market.

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  Development of salesmanship
  
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  List major types of buying decision
  
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  Meaning of consumerism
  
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  Reasons for consumer protection.
  

Students explain consumerism.

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  Explain decision process
  
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  Types of decision;-
  

1. 
   Programme decision
   
2. 
   Non-programme decision.
   

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  Elements of the decision situation;-
  

1. 
   The decision makers
   
2. 
   Goals to be served.
   
3. 
   Relevant alternatives
   
4. 
   Ordering of alternatives
   
5. 
   Choice of alternatives.
   

Students define decision process and copy notes on the board.

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  Reasons for consumer decision
  
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  Effects of consumer decision on sale
  
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  Difficulties of consumer decision process.
  
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  Problem-solving and decision making.
  

Students list and explain the problems of decision process and the hierarchy of need.

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  Explain business environment
  
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  Classification of business environment
  
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  Dangers of conventional markets profits
  
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  Meaning of conventional market.
  

Students explain the meaning of business environment.

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  Characteristics of conventional market
  
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  Customer attitudes and behavior towards his environment.
  
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  List things that affects consumer behavior like; family income, sex, age, education etc
  

Students identify the characteristics of conventional market.

Meaning of cooperate buying behaviour

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  State cooperative buying complex
  
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  Emerging pressure in cooperate purchases.
  

Students define who a cooperate buyer is.

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  Meaning of sales
  
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  Factors that stimulate sales
  
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  Each factor mentioned can help to increase sales.
  

Students take part in class discussions.

Meaning and

Types of cash sales; prompt cash, spot cash, cash on delivery, cash with order.

Meaning of credit sales.

Advantages and disadvantages of credit sales.

Students state advantages and disadvantages of credit sales.

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  Meaning of distribution
  
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  Meaning of channels of distribution
  
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  Different channels of distribution
  
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  Factors for consideration before choosing a channel of distribution.
  

Students define channel of distribution

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  Advantages and disadvantages of each channel
  
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  Reasons for channels of distribution
  
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  Discuss using fragile products, furniture, for specific channels.
  

Students identify problems of distribution channel.

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  Meaning,
  
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  Characteristics, and
  
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  Functions of a retailer.
  
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  Factors to be considered in setting up a retail sale.
  

Student define a retailer.

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  Advantages and disadvantages of retailer ship.
  
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  Duties of a retailer to the producer.
  
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  Duties of a retailer to the consumer.
  
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  Meaning of a producer and its functions.
  

Students identify the duties of a retailer.

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  Meaning of wholesaler
  
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  Roles of wholesaler in the distribution channels.
  
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  Major types of wholesalers; merchant wholesaler, cash and carry, specialist wholesaler, rack jobbers etc
  

Students identify the roles of wholesaler in distribution channel.

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  Meaning of warehousing
  
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  Importance of warehousing
  
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  Types of warehouses; bonded, state or queen, wholesale, public etc
  
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  Advantages and disadvantages of warehousing.
  

Students to define wholesaler warehousing.

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  History of consumer cooperative societies.
  
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  Meaning of cooperative society.
  
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  Functions of a cooperative society.
  

Students actively participate in class activities.

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  Advantages and disadvantages of co-operative societies.
  
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  Meaning of retail cooperative society
  
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  Meaning of multi-purpose cooperative society.
  

Students list out types of cooperative societies.

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  Meaning of export trade
  
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  Types of export trade; visible, and invisible export, entrepot.
  
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  Benefits of export trade
  
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  Advantages of export trade.
  

Students discuss the benefits of export trade.

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  Meaning of import trade
  
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  Division of import trade.
  
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  Role of a salesman in both import and export.
  
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  Problems associated with import trade.
  
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  Benefits of import trade to the economy.
  

Students state the division of import trade.

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  Meaning, and
  
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  Types of commercial documents corrently being used.
  
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  Trade terms and abbreviations.
  

Students actively discuss trade terms and abbreviations, and also copy notes on the board.

1. 
   Argungu international fishing festival
   
2. 
   Dimbar festival
   
3. 
   sharo or shadi festival etc
   

Guides students identify the festivals in Nigeria

Note and write down the festival in Nigeria

4. 
   Osun Oshogbo international festival
   
5. 
   Oyo festival
   

6. 
   New yam festival
   
7. 
   Omaba festival
   

1. 
   Surkur world heritage site
   

Leads students to identify heritages in Nigeria

2. 
   Arts and artifacts
   

Note and write down heritage in Nigeria

3. 
   Museum and monuments
   

4. 
   Theaters and art galleries
   

5. 
   Cultural music and dance, music and movies
   

6. 
   Spiritual and worship centres
   

1. 
   National sport festival
   
2. 
   National festival of art and culture (NAFEST)
   

Leads the students to identify and explain National tourism events

Participate and list National tourism events

3. 
   Abuja carnival
   
4. 
   African Arts and Craft Expo (AFAC)
   

Chart, videos, pictures, events

1. 
   Meaning of travel agent
   
2. 
   Functions of travel agent
   

1. 
   Reservation
   
2. 
   Ticketing
   
3. 
   Visa procurement etc
   

Defines travel agent and guides students to list the functions of a travelling agent

Write the definition of a travel agent and list the function of a travel agent

1. 
   Marketing skills
   
2. 
   Honesty / integrity
   
3. 
   Good communication skills
   
4. 
   Timeliness
   

Leads students to identify qualities of a travel agent

Identify qualities of a travel agent

Charts, airline tickets, price list, passport, visa, visit to a travel agency

1. 
   Meaning of a tour operator
   
2. 
   Roles of a tour operator
   

1. 
   Packaging of tours
   
2. 
   Marketing of tours
   
3. 
   Execution of tours
   

Defines a tour operator and guides students to identify roles of a tour operator

Write down the definition of a tour operator and identify roles of a tour operator

Charts, airline tickets, price list, passport, visa, visit to a tour operator’s organization

1. 
   Honesty / integrity
   
2. 
   Good public relation
   
3. 
   Good marketing / planning skill etc
   

1. 
   Physiological factors
   

1. 
   Visit to friends and relations
   
2. 
   Holidays
   
3. 
   Fashion
   

2. 
   Economic factors
   

1. 
   Business
   
2. 
   Conferences
   
3. 
   Meeting
   

3. 
   Social factors
   

1. 
   Religion
   
2. 
   Functions
   
3. 
   Sports
   
4. 
   Experience nature and beautiful scenarios
   

4. 
   Health factors
   

Guides students to discuss and identify why people travel

Note and write down reasons why people travel.

Charts of places of interest, brochures, travel guides, magazines and journals.

Support groups in travel and tour businesses

1. 
   Financial support
   

1. 
   Banks
   
2. 
   Insurance
   
3. 
   Bureau de change
   

Guides students to discuss and identify support groups in travel and tour businesses.

Note and write down support groups in travel and tour businesses

Charts of places of interest, brochures

Magazines, travel guides, journals, charts of car hire services, accommodation and catering services

2. 
   Car hire services
   
3. 
   Souvenir shops
   

4. 
   Accommodation and catering services
   

5. 
   Medical services
   
6. 
   Security services
   

1. 
   Identification and roles of public agencies in tourism
   

ii. State Tourism Board

1. 
   Handles tourism activities in their state.
   

1. 
   Handles tourism activities in their local Government Areas
   

Guides students to identify public agencies in tourism and their roles

Discuss the roles of public agencies in tourism

Student:

Note and write down public agencies in tourism and their roles

Participate in the discussion

Teaching and learning materials:

Nigeria Tourism Policy, Nigeria Tourism Master plan, brochures