English Examination for Admission in the Masters Program

Θα θέλαμε να σας ενημερώσουμε ότι το Κέντρο Γλωσσών έχει προγραμματίσει την εξέταση των Αγγλικών για τα Μεταπτυχιακά Προγράμματα του ΤΕΠΑΚ την Τρίτη 8 Ιουλίου 2014. Η εξέταση θα αποτελείται από τρία μέρη:

ΜΕΡΟΣ Α: Γραπτή εξέταση – 70%

ΜΕΡΟΣ Β: Εξέταση βασισμένη σε οπτικοακουστικό υλικό (video) – 15%

ΜΕΡΟΣ Γ: Προφορική εξέταση – 15%
Πρόγραμμα εξετάσεων:

09:00 - 1200 Μέρος Α και Μέρος Β
12:00 Εξέταση Παραγωγής Προφορικού Λόγου

(Αμέσως μετά την Γραπτή Εξέταση)

• 
  Ερωτήσεις στο κείμενο (multiple-choice)
  
• 
  True or false βασισμένα στο κείμενο
  
• 
  Λεξιλόγιο
  

3. Αναφορά ή Περιγραφή διαγράμματος ή πίνακα ή γραφικής παράστασης (100 – 150 λέξεις)

4. Παραγωγή Γραπτού Λόγου (250-300 λέξεις περίπου)
ΜΕΡΟΣ Β

Κατανόηση οπτικοακουστικού υλικού

Παραγωγή Προφορικού Λόγου (Συνέντευξη)

Παρακαλούνται οι υποψήφιοι μεταπτυχιακοί φοιτητές όπως:

1. 
   Bρίσκονται εντός της αίθουσας εξετάσεων 15 λεπτά πριν την εξέταση το αργότερο, δηλ. στις 08:45 .
   

2. 
   Μέχρι την Τετάρτη 2/7/2014 καταθέσουν στον παρακάτω λογαριασμό:
   

BANK OF CYPRUS PUBLIC COMPANY LTD

ACCOUNT HOLDER:   CYPRUS UNIVERSITY OF TECHNOLOGY

ACCOUNT NUMBER:   0335-05-046698

IBAN:   CY14 0020 0335 0000 0005 0466 9800

SWIFT BIC:   BCYPCY2N

Το ποσό των τριάντα πέντε ευρώ (€35) το οποίο ορίζεται ως δικαίωμα συμμετοχής στην εξέταση. Σε αντίθετη περίπτωση δεν θα επιτραπεί η συμμετοχή στην εξέταση. Επίσης είναι απαραίτητη η επίδειξη πολιτικής ταυτότητας.

Η απόδειξη πληρωμής θα πρέπει να επισυναφτεί μαζί με την ηλεκτρονική αίτηση συμμετοχής στην εξέταση η οποία βρίσκεται στον σύνδεσμο

https://adobeformscentral.com/?f=cmGyJWqR8xYR5bCYKrDmpw

Στην απόδειξη πρέπει να αναγράφεται το ονοματεπώνυμο και ο αριθμός της πολιτικής ταυτότητας



English Examination for Admission in the

MA course

29 July 2013

Time: 9:00-11:30

Duration 2:30 hours

TOTAL: ________ / 70 marks
Instructions to Candidates:
 Read the instructions carefully, and answer all questions, using a blue or black pen.

 Credit will be given for correct spelling, punctuation and grammar.

 Budget your time. You have two and a half hours to complete the examination.

 When you finish, check your work carefully.

By Bill Saporito July 18, 2011

The U.K’s phone hacking story is tailor-made for the New York Post: a high-powered celebrity businessman and his top lieutenants caught up in a major scandal involving Hollywood stars, top politicians, and royals, with a murder thrown in for grisly good measure. The newspaper loves cutting powerful figures down to size in 120-point type headlines. But since its owner, Rupert Murdoch, CEO of News Corp., is at the center of this outrage, the coverage is restrained, even boring.

That’s too bad because their boss is in huge trouble and because boring does not generally describe News Corp.’s tabloids. Sleazy, pornographic, low-rent, sensationalist, slanted, offensive and reactionary are some of nicer labels applied by critics. Although the Post may have underplayed it, the hacking crashed into the United States over the weekend when Les Hinton, the CEO of Dow Jones and publisher of the Murdoch-owned Wall Street Journal, resigned. Hinton could not distance himself from the scandal, part of which happened when he was CEO of News International. The resignation would come two days before Rebekah Brooks, a successor as News International’s boss, was arrested by police on Sunday in connection with the hacking and with bribing Scotland Yard for information.

Hinton’s exit will not prevent News Corp. from getting the tabloid treatment from U.S. authorities and politicians. Republican Congressman Peter King has asked the FBI to see whether the News of the World reporters tried to hack the mobile phones of 9/11 victims. The Justice Department is reportedly exploring the possibility that News Corps. may have violated the Foreign Corrupt Practices Act for paying “backhanders” to the police. That piece of legislation is really designed to stop American companies from paying off foreign operatives (skilled workers) to win profitable contracts in say, construction or equipment; but a bribe is a bribe. That’s important: if News Corp. is found to be a law-breaker, its licenses for 27 local television stations can then be challenged. Every television station license must be periodically renewed, and companies with criminal records tend to have a difficult time demonstrating why they should be allowed to own television stations, which are considered public trusts.

At the Wall Street Journal, the scandal has not gone beyond Hinton, a 50-year Murdoch employee. Although the Journal and Dow Jones Newswire competes with Reuters and Bloomberg to break stories, it hardly seems possible that any Journal scribe (reporter) would resort to phone hacking to get a jump on the price of soybean futures or even a corporate merger. The newspaper isn’t only just across an ocean from the British tabloids, it’s in another journalistic universe: serious, even sedate, although Murdoch’s Journal has also been criticized for a more rightward slant. The Journal is not necessarily profitable, owing mostly to the billions Murdoch spent to buy it in 2007 and how much he’s invested since then to create a rival to the New York Times. As he has done in other areas of media including sports, television news, and network television, Murdoch spends to win and plays to win.

1. 
   Choose the best answer A,B,C, or D according to the article
   

1. 
   The New York Post
   

1. 
   Was caught up in a scandal with pop stars
   
2. 
   Avoided to publicise the scandal
   
3. 
   Was very happy to have the scandal on front page headlines
   
4. 
   Did not give wide publicity to the scandal
   

2. 
   Les Hinton resigned from his position because
   

1. 
   He was the publisher of the Wall Street Journal
   
2. 
   Rebekah Brooks was arrested by the police
   
3. 
   His boss was in trouble
   
4. 
   He was CEO of News International
   

3. 
   The authorities in the US are investigating whether
   

1. 
   Policemen were bribed
   
2. 
   Hinton is responsible for the tabloid’s treatment in US
   
3. 
   American companies have violated the law
   
4. 
   Television stations have renewed their licenses.
   

4. 
   The Wall Street Journal is unlikely to
   

1. 
   Compete with Reuters and Bloomberg
   
2. 
   Support Murdoch
   
3. 
   Use phone hacking to obtain breaking news
   
4. 
   Criticize the New York Times
   

5. 
   The UK national newspapers
   

1. 
   Make their money from advertisements
   
2. 
   Are mostly interested in high circulation/high sales
   
3. 
   Are involved in scandals
   
4. 
   Make huge profits
   

2. 
   Decide whether the following statements are True or False
   

1. 
   The New York Post was thrilled with the scandal. T/F
   
2. 
   News Corp.’s tabloids always chase impressive headlines. T/F
   
3. 
   The US authorities considered Hinton’s resignation as a barrier
   

4. 
   Murdoch has made billions from the Wall Street Journal. T/F
   
5. 
   The Sun and the News of the World are typical tabloids. T/F
   

3. 
   Answer the following questions in your own words. DO NOT quote from the passage.
   

1. 
   According to the passage why do you think the News Corp. is facing allegations by the British Government and the FBI?
   

2. 
   Why do you think The New York Post did not give wide publicity to the scandal?
   

3. 
   According to the article what are the consequences of strong competition on reporters?
   

4. 
   Do you believe that journalists should use unethical means to obtain their information? Justify your answer with reference to the article.
   

5. 
   What is more important for a newspaper, to make sales or to present scandals?
   

(2 marks each………../10)

1. 
   Explain the graph below on Economic Growth and the case of Universities and Colleges in Cyprus in not more than 100 words. (10 marks)
   

2. 
   SUMMARY (10 marks)
   

• 
  Kate Bulkley
  
• 
  The Guardian, Monday 6 June 2011
  

The answer might seem obvious. Surely, it's the commissioners who grant (give) producers the chance to broadcast on their channels. Or maybe it's the producers and directors themselves with the ideas for the programmes or films that have the whip hand? Or perhaps it's the writers who ultimately have control?

But there is another view: The US version of the BBC hit show The Office is now six years old and has run for more than 160 episodes. But according to Frank Rose, the author of The Art of Immersion, which is based on interviews with creative and media company executives, what the show's producers found pretty early on was that they were running to keep up with the demands of their audience. Rose says audiences of television shows – be they documentaries or entertainment programmes – are increasingly demanding extra material, online chat areas, show–related games and so much more. "Greg Daniels [the producer of The Office for NBC] put it to me that people assume that if your show is any good, then there will be stuff online to do with it," says Rose.

What this means for TV programme–makers is that the traditional processes behind TV programme–making are breaking down. "We're living in the midst of a major sea change," says Rose. "It's obvious that TV shows are huge drivers for web traffic, but many TV network executives take the wrong message from that. They think that means TV is the most important thing and that everything else is just an add–on. But the right message is that TV is just one part of a much bigger eco–system that is emerging. The executives can turn this to their advantage, but [if they ignore it] they risk alienating the people that matter the most, their audiences."

On the web, social network sites such as Facebook see their audiences as fans; on television and in movie theatres, the audiences are treated like passive customers. According to Rose and many others at the forefront of the new content–making philosophies, there is a world of difference. The viewers, fans, audiences – or whatever name you choose to use for these groups – are seeking control over many of their media experiences and what they want is what programme makers and broadcasters now have to deliver. "Broadcasters are only really just starting to turn audiences into fans and they are way behind some social media services in building up fan networks as opposed to just building audiences," explains Matt Locke, a former Channel 4 executive and now owner and founder of storythings.com, a consultancy and production company that aims to help people tell stories in new ways.

Giving audiences more control, or at least giving them more choices over how and when they consume media, is starting to resonate with broadcasters. But a lot more work is needed, says Matt Adams, co–founder of Blast Theory, a company that creates participatory events and immersive content, mostly for mobiles and the web. "Most broadcasters are still hobbled by their commissioning and production processes, which are still linear and depend on a certain hierarchy of skills," says Adams. "There is a natural tendency to look at creating something for TV first and then add other platforms later. However much talk there is about 360-degree commissioning, these structures are still problematic."

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PART III (20 marks)

As a reporter working in one of the newspapers in Cyprus, you have been invited by the Cyprus University of Technology to give a talk to the students on ONE of the following topics:

“The mass media play an important role on the lifestyle of Cypriots”

OR

“The power of advertising on the lifestyle of Cypriots”

Write about 250 - 300 words.

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