English task introducing your company (logo) Reni Febriana nim : 1402160263 Class : ak 40-02

1. 
   What is a company profile?
   

2. 
   Why should a company use the logo?
   

3. 
   What are the advantages of the logo?
   

4. 
   Why do a company need an organizational structure?
   

1. 
   DESIGNING THE COMPANY LOGO
   

Business logos are design patterns created to represent a business. A computer company might have a small computer logo, an entertainment company might have a film or musical logo design; there are thousands of businesses that make use of a logo. Business logos can be considered as the visual illustration of the business.

Importance of a business logo

1. 
   It helps to attract customers, especially when your business is just starting. Your business logo should be designed to attract attention and help to create an impact.
   

2. 
   It helps to set your business apart from the competition. A professional business logo can assist a company in creating an image that is distinct. Your logo should be aesthetically pleasing and evoke feelings of trust and reliability.
   

Every business owner should be aware that corporate logos perform a key function in the sales of a company. The logo attracts the customer’s attention to the company’s product. Some well known examples are Versace, McDonald’s, and Nike. If a customer plans to purchase jeans and t-shirts they check the tags for products made by these companies.

1. 
   Creating an identity
   A logo creates an identity in the market for a product such as the Nike ‘swoosh’. Wherever this sign is printed, the product is recognized to have the quality associated with Nike.
   
2. 
   Helps in business
   The logo also helps in business providing an emblem of recognition for the company. For example, the abbreviation for Donna Karen New York is DKNY. This makes it easier for customers to recognize and remember.
   
3. 
   Comfort
   Rather than using a full company name on a product, such as Versace, the company will develop a logo. The Versace logo is a lion’s face, which is easily recognized by the customer.
   
4. 
   Saving cost
   A logo saves on the cost of printing. For example the company Federal Express first considered as a logo its full name, but changed it to ‘FED EX’ which saved money and made the logo simpler.
   

1. 
   Business cards
   
2. 
   Brochures
   
3. 
   Web Sites
   
4. 
   Business gifts
   
   
   

1. 
   A logo design should be unique for the identification of a particular business, not a typecast logo.
   
2. 
   A logo design should be eye catching and simple. It should be designed using simple color pattern and short text. It should not appear cheap or showy. A business should avoid heavy decorations and different combinations of color in the logo design.
   
3. 
   It must be suitable.
   
4. 
   It is necessary that the trademark logo be registered under the brand-name to ensure that no other business can use your logo to promote their businesses.
   

A company logo is a company’s emblem, trademark, or identity. Logos are of extreme value because they present the company’s brand and style. Logos must be unique from others in every respect. It must be effective, attractive, recognizable, and should stir an emotional response.

Examples:

1. 
   The cell phone company, Nokia; the logo depicts two hands touching each other. It represents telephones as a means of connecting people.
   
2. 
   Coca cola and Pepsi; Coco cola uses red, Pepsi uses red and blue. The motive of the logos is to attract consumers because they will desire the refreshment given by the product just by glancing at these logos.
   
3. 
   Mercedes; the logo is made of silver and represents the high quality and decency of their cars.
   
   
   

1. 
   Textual logos
   

2. 
   Illustrated logos
   Illustrated logos are illustrations used as logos. These illustrations can be as simple or as complicated as you like. It is better to keep your illustrations simple and to the point because a company logo should at all times signify your business’s professionalism. A good example of an illustrated logo is that of Pepsi.
   

3. 
   Symbolic logos
   A symbol can be used to portray an abstract representation of the company. A good symbolic logo is that of Nike.
   
   
   
4. 
   Combination logos
   A combination logo is a mixture of any or all of the other elements. A good example of a combination logo is America OnLine.
   
   
   

Illustrated logos Royal Philips of the Netherlands is a diversified technology company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare.			Combination logos Hewlett-Packard Company commonly known as HP, is one of the world's largest information technology company. Hewlett-Packard built by two people named Bill Hewlett and Dave Packard. Headquartered in Palo Alto, California, USA, the company has a global presence in the fields of computing, printing, and digital images, and also sells software and other services.
Textual logos International Business Machines Corporation is an American company that manufactures and sells hardware and computer software.			Textual logos an American multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, grant licenses, and supports a variety of products and services associated with computers.
Symbolic logos Apple Inc. is a multinational corporation based in Silicon Valley, Cupertino, California [1] and is engaged in the design, development, and sale of goods that include consumer electronics, computer software, and personal computers.			Combination logos Apricot Computers was a British manufacturer of business personal computers, founded in 1965 as "Applied Computer Techniques" (ACT), later changing its name to Apricot Computers, Ltd. It was a wholly owned UK company until it was acquired in the early 1990s by the Mitsubishi Electric Corporation, which hoped that Apricot would help them compete against Japanese PC manufacturers, in particular NEC which commanded over 50% of the Japanese market at the time. Mitsubishi eventually shut down the Apricot brand; a management buyout resulted in new company Network Si UK Ltd being formed. In 2008 a new, independent Apricot company was launched in the UK.

2. 
   DESCRIBING COMPANY’S STRUCTURE
   

1. 
   President
   a person who is appointed to lead the limited liability company (PT). Director may be a person who owned the company or professional person appointed by the owner of a business to run and lead a limited liability company.
   
2. 
   Board of Management
   

3. 
   Supervisory Board Group Management Committee
   

4. 
   Finance Accounting & Control
   

5. 
   Information Technology
   

6. 
   Human resource management
   

7. 
   Legal Affairs
   

8. 
   Communication and Public Relations