Faculty of economics and business telkom university

4. 
   Why do a company need an organizational structure?
   

A structure diagram helps establish the reporting relationships that govem the workflow of organisation. A formal organisational structure diagram makes it easier to add new positions in the company,identify which team the new post fits most closely with and who will take responsibility for the new post.

Exercise 1

1. 
   What can you describe from these logos?
   

Philips is a Dutch technology company headquartered in Amsterdam with primary divisions focused in the areas of electronics, healthcare and lighting. It is one of the largest electronics companies in the world and employs around 105,000 people across more than 60 countries. philips logo has Changed some time. First, Philips Shield First Introduced in 1938, the Philips Shield used From 1968 until March 2008, and above the current philips logo. Philips uses a textual logo simple text. Type fonts can appear in a variety of shapes and sizes to convey a message. It helps to set business.

The Hewlett-Packard Company (commonly referred to as HP) or shortened to Hewlett-Packard was an American multinational information technology company headquartered in Palo Alto, California. It developed and provided a wide variety of hardware components as well as software and related services to consumers, small- and medium-sized businesses and large enterprises, including customers in the government, health and education sectors. Latest logo of Hewlett-Packard used from 2010 to 2015; now used by HP Inc. Hewlett - Packard logo mix is a combination of any or all of the other elements.

International Business Machines Corporation (commonly referred to as IBM) is an American multinational technology company headquartered in Armonk, New York, United States, with operations in over 170 countries.IBM manufactures and markets computer hardware, middleware and software, and offers hosting and consulting services in areas ranging from mainframe computers to nanotechnology.

IBM is nicknamed Big Blue in part due to its blue logo and color scheme, and also partially since IBM once had a de facto dress code of white shirts with blue suits. The company logo has undergone several changes over the years, with its current "8-bar" logo designed in 1972 by graphic designer Paul Rand. IBM uses a textual logo simple text. Type fonts can appear in a variety of shapes and sizes to convey a message.

Microsoft Corporation is an American multinational technology corporation headquartered in Redmond, Washington, that develops, manufactures, licenses, supports and sells computer software, consumer electronics and computers and personal service. The software product is the most famous line of Microsoft Windows operating systems, Microsoft Office office suite, and Internet Explorer and Edge web browser. Its flagship product hardware is Xbox video game console and Microsoft Surface tablet lineup.

Microsoft has changed the logo up to five times. First Microsoft logo, in 1975. Second Microsoft logo, in 1980. Third Microsoft logo, in 1982. Microsoft "Pac-Man" logo, designed by Scott Baker and used from 1987 to 2012. Fifth Microsoft logo, introduced on August 23, 2012. logo on top is the fourth logo, a textual logo simple text.

Apple is an American multinational technology company headquartered in Cupertino, California, a suburb of San Jose, that designs, develops, and sells consumer electronics, computer software, and online services. Its hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple Watch smartwatch, and the Apple TV digital media player.

Apple has changed the logo up to three times. First Apple logo April 1, 1976 ( Prototype ), second Apple logo used from April 1977 to 1998 and third Current Apple logo since 1998. Apple use symbol logo can be used to portray an abstract representation of the company. the design of the apple logo is a logo design that is unique, eye catching and simple.

Apricot Computers was a British manufacturer of business personal computers, founded in 1965 as "Applied Computer Techniques" (ACT)Apricot was an innovative computer hardware company, whose Birmingham R&D centre could build every aspect of a personal computer except for the integrated circuits (chips) themselves, from custom BIOS and system-level programming to the silk-screen of motherboards and metal-bending for internal chassis all the way to radio-frequency testing of a finished system. Apricot logo mix is a combination of any or all of the other elements. the design of the apricot logo is unique, eye catching and simple.

2. 
   DESCRIBING COMPANY’S STRUCTURE
   

The President is a leader of an company. the president has a relationship with the manager. the managers here are the activities of setting the strategy of an organization and coordinating the efforts of its employees or volunteers to accomplish its objectives through the application of available resources, such as financial, natural, technological, and human resources. managers the committee is assisted by a group of managers to respond expertise superisor general. that company has five departement :

1. 
   finance, accounting and controls include planning, organizing, auditing its company regulate and determine the state of an enterprise.
   
2. 
   Information technology, is the application of computers to store, study, retrieve, transmit, and manipulate data, or information, often in the context of a company.
   
3. 
   Human Resources, is a field focused on maximizing employee productivity to maximize employee performance in service of an employer's strategic objectives.
   
4. 
   legal affairs, protecting the company.
   
5. 
   Public relations is the practice of managing the spread of information between an individual or an company.
   

The most common verbs dor describing structure are:

consists of	contains	includes
Is composed of	Is made up of	Is divided into

For example:

The company consists of five main departments.

The marketing departments is made up of three units.

The sales department is divided into two sections.

That company is composed of five departement.

This company contains many departement.

The company has five departments include finance, human resources and other

Other verbs frequently used to describe company organization include

to be in charge of to support or to be supported by to be accountable to

to be responsible for to assits or to be assisted by to be responsible to (who do you report to?)

For example:

The marketing department is in charge of the sales force.

The marketing department is responsible for advertising, sales promotions, and market research.

The five department heads are accountable to the Managing Directors.

Exercise 2

Now write a description of the organization chart above, in about 100-150 words.

The President is a leader of an company. the president has a relationship with the manager. the managers here are the activities of setting the strategy of an organization and coordinating the efforts of its employees or volunteers to accomplish its objectives through the application of available resources, such as financial, natural, technological, and human resources. managers the committee is assisted by a group of managers to respond expertise superisor general. that company has five departement : finance, accounting and controls include planning, organizing, auditing its company regulate and determine the state of an enterprise. Information technology, is the application of computers to store, study, retrieve, transmit, and manipulate data, or information, often in the context of a company. Human Resources, is a field focused on maximizing employee productivity to maximize employee performance in service of an employer's strategic objectives. legal affairs, protecting the company. Public relations is the practice of managing the spread of information between an individual or an company.

Exercise 3

Match us the words on the left with the definitions on the right.

1	Autonomous ( C )	A	a system of authority with different levels, one above the other
2	Decentralization ( F )	B	a specific activity in a company, e.g. production, marketing, finance
3	function ( B )	C	Independent, able to take decisions withput consulting a higher authority
4	Hierarchy ( D )	D	People working under someone else in a hierarchy
5	Line authority ( A )	E	Dividing an organization into decision-making units that are not centrally controlled.
6	Report to ( G )	F	The power to give instructions to people at the level below in the chain of command
7	Subordinates ( E )	G	To be responsible to someone and to take instructions from him or her.

3. 
   PRODUCTS
   

Give three examples of brands to which you are loyal (i.e. which you buy without giving it a moment’s thought). Why are you loyal to them?

• 
  Sari Roti
  

Sari Roti is a food product with different types of flavors, why I choose Sari Roti because the Sari Roti delicious, kosher and inexpensively in conference stores.

• 
  Indomie
  

Indomie a food product with different types of flavors and an instant noodle, why I choose Indomie because indomie tasty, and inexpensive kosher grocery store can be in conference.

• 
  Aqua
  

Aqua is a beverage that has been trusted.

Are there any products for which you have no brand preference or loyalty but are what marketers call a ‘brand-switcher’?

Can you think of any products for which the name of the brand is totally unimportant, so that you do not even notice it? (There may be some in your bag or briefcase.)

Give an example of a product line (a group of related products made by the same company). Think of clothes, cosmetics, food, and so on.

Exercise 4

1. 
   Faxes.
   
2. 
   Hairdryers.
   
3. 
   Mobile Computing Product
   
4. 
   Lamps.
   
5. 
   X-ray equipment.
   

Exercise 5

Read the following text and write a brief heading for each paragraph

PRODUCTS AND BRANDS

1. 
   Insurance
   

Marketing theorists tend to give the word product a very broad meaning, using it to refer to anything capable of stisfying a need or want. Thus services, activities, people (politician, athletes, film stars), places (holiday resorts), organizations (hospitals, colleges, political parties), and ideas, as well as a physical objects offered for sale by retailers, can be considered as products. Physical objects can usually be augmented by benefits such as customer adivice, delivery, credit facilities, a warranty or guarantee, maintenance, after-sales service, and so on.

2. 
   ............................................................................
   

Some manufacturers use their name (the ‘family name’) for all their products, e.g. Phillips, Colgate, Yamaha. Others, including Unilever and Procter&Gamble, market various products under individual brand names, with the result that many customers are unfamiliar with the name of the manufacturing company. The major producers of soap powders, for example, are famous for their multi-brand strategy which allows them to compete in various market segments, and to fill shelf space in shops, thereby leaving less room for competitors. It also gives them a greater chance of getting some of the custom of brand switchers.

4. 
   COMPANY PROFILE
   

1. 
   Trues.
   
2. 
   True
   
3. 
   True.
   
4. 
   False.
   
5. 
   False.
   
6. 
   True.
   

VOCABULARY

1. 
   Established
   
2. 
   Concentrated on.
   
3. 
   Programme of expanssion.
   
4. 
   Longside.
   
5. 
   Turn Out.
   

Exercise 5:

READ THIS ARTICLE THEN COMPLETE THE NOTES

Exercise 6

WRITE COMPANY PROFILE FOR TESCO BY USING THIS NOTES!



Exercise 7

FILL IN THE BLANK WITH THE CORRECT FORM OF VERB



CHAPTER 2

PRESENTATION SKILLS

EXERCISE 1

 

READ THIS ARTICLE

WHAT ARE THE KEY CONSIDERATIONS INVOLVED IN PREPARING A PRESENTATION?



CHAPTER 3

BUSINESS LETTER AND MEMO

A- Work with a partner. Are these statements about memos true (T) or false (F)?

1 A memo is short for memorandum. True

2. It cannot be send without a salutation. False

3. A memo is usually sent to more than one person. True

4. Memo’s are usually short and to the point. True

5. A memo is usually sent to people in a different company. False

6. A memo has a specific date format. True

7. You should always reply to a memo. Flase

8. A memo usually has one specific format. True

9. Memo writing is similar to letter writing. True

10. You can write a memo on paper or as an email. True

Directory: 2017
2017 -> 2017 afoCo Landmark Scholarship Program
2017 -> Florida Supplement to the 2015 ibc chapters 1-35 icc edit version note 1
2017 -> Florida Supplement to the 2015 ibc chapters 1-35 icc edit version note 1
2017 -> 2017 global korea scholarship korean Government Scholarship Program Application Guidelines for Undergraduate Degrees
2017 -> Department of natural resources
2017 -> Kansas 4-h shooting Sports Committee Application
2017 -> Astronomy (C) Teams will demonstrate an understanding of stellar evolution and Type Ia supernova. Bottle Rocket (B)
2017 -> Alabama Association of Educational Opportunity Program Personnel College Scholarship Competition
2017 -> Alabama Association of Educational Opportunity Program Personnel Survivor Scholarship Competition
2017 -> Recitals 2 Article 1 General Provisions 4 a 1 Purpose 4 b 2 Applicable Law and Regulation 4