ads generally succeed by selectively lowering turnout among targeted groups. Once the prospect of significantly lower voter turnout is removed, candidates would presumably reduce or eliminate the use of this tactic and focus on different, perhaps qualitatively superior, tactics. More generally, the current political discourse has developed in a system in which relatively few people vote and those who do have relatively homogeneous demographic characteristics. Political organizations have developed campaign messages and strategies that are successful at appealing to those voters. Compulsory
voting would bring anew population into play, and would force political actors to make changes in their
campaign methods in order to take these new voters into account — whether those changes involve their
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