From Stanford Love Story to Global Giant An Analysis of Cisco Systems
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- Figure 2 “Computer Networking Equipment: Hoover’s Most Viewed Companies”
- Revenue: 2003 2002 2001
- Alcatel 17,350,000 22,811,000 29,486,000
- Lucent Technologies, Inc. 8,470,000 12,321,000 21,294,000
- Extreme Networks, Inc. 363,276 441,609 491,232
- Net Income: 2003 2002 2001
- Juniper Networks 39,199 (119,650) (13,417)
- Lucent Technologies, Inc. (770,000) (11,753,000) (16,198,000)
- Alcatel (12,070,000) (4,934,000) 1,243,000
From Stanford Love Story to Global Giant
An Analysis of Cisco Systems By Tera Stefanek ISM 158, UCSC February 6, 2004 OBJECTIVE OF THE PAPER
SECTION II: Cisco Systems
SECTION III: Structured Analysis of Information Systems Use
SECTION IV: Final Analysis
BIBLIOGRAPHY Objective of the Paper
The Telecommunications Network Equipment Industry covers the overlapping area between the Telecommunications Equipment Industry and the related Computer Networking Equipment Industry. Thus it consists both of “companies that design, manufacture, market, and distribute equipment for long-distance, local, and corporate telecommunications networks” and “companies that design and manufacture network communication devices, security hardware, routing equipment, and wireless networking products”.1 Most companies pick one of the two industry segments in which to concentrate their efforts, but with the increasing emergence of voice/data integration the two industries continue to find new common ground. Although there are some smaller, usually newer companies in the market, most of the main competitors are large and/or well-established enterprises such as Siemens AG, IBM, Dell, Lucent Technologies, and Cisco.  Figure 1
One of the largest and most profitable segments within the industry is Routing and Switching Equipment. Cisco continues to dominate this segment which contains its bread and butter products.2 Other companies active in this segment include: Dell, 3Com, Samsung Electronics, D-Link, Juniper Networks, NETGEAR, Enterasys Networks, and Extreme Networks. The United States Market of the Telecommunications Network Equipment Industry experienced serious challenges beginning in 2001 with the burst of the dot-com bubble. However, the technology sector of the United States economy appears to be gradually gaining in vitality; furthermore in addition to the increasing amount of data generated by businesses, a “replacement cycle of buying new equipment” is predicted in the near future by the many companies who re-vamped their computing systems to avoid Y2K errors.3 As shown in figure 1 below, dollar sales for 2003 varied widely. The 2003 employee numbers shown give an idea of the relative sizes of these companies.
Figure 2 “Computer Networking Equipment: Hoover’s Most Viewed Companies” Due to the large and diverse nature of this industry, it can be helpful to compare the top direct competitors to narrow the focus of investigation. As shown below, Cisco Systems, Inc. most directly competes against Alcatel__17,350,000__22,811,000__29,486,000'>Alcatel, Nortel Networks, Lucent Technologies, Juniper Networks, and Extreme Networks. Each of these companies is active in the core network equipment market of routers and switches, and has expanded increasingly into new voice and data integration markets as new technologies developed.
Figure 3: www.yahoo.finance.com Perhaps most meaningful are the 2003 net income amounts, where Cisco and Juniper show the only positive numbers for the six companies depicted. The Telecommunications Network Equipment Industry still suffers from the trickling revenue streams as its customers spend cautiously or not at all.
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