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3 The Virgin Group 2009, ‘About us’ available; http://www.virgin.com/about-us, accessed 02.04.12

4 INDUSTRY PROFILE, Soft Drinks in Australia, Reference Code: 0125-0802, Publication Date: May 2011

5 INDUSTRY PROFILE, Soft Drinks in Australia, Reference Code: 0125-0802, Publication Date: May 2011

6 DATAMONITOR. 2011. Soft Drinks in Australia. Available at: http://360.datamonitor.com.ipacez.nd.edu.au/Product?pid=889413C8-178F-43C0-8BD7-4FD8C32C0B1F. [Accessed 05 March 12]

7 DATAMONITOR. 2011. Soft Drinks in Australia. [ONLINE] Available at: http://360.datamonitor.com.ipacez.nd.edu.au/Product?pid=889413C8-178F-43C0-8BD7-4FD8C32C0B1F. [Accessed 05 March 12].

8 DATAMONITOR. 2011. Soft Drinks in Australia. [ONLINE] Available at: http://360.datamonitor.com.ipacez.nd.edu.au/Product?pid=889413C8-178F-43C0-8BD7-4FD8C32C0B1F. [Accessed 05 March 12].

9 INDUSTRY PROFILE, Global Beverages, Reference Code: 0199-2014 Publication Date: May 2011, www.datamonitor.com,

10 https://docs.google.com/viewer?a=v&q=cache:C67SCDV7P8IJ:www.aaronksparks.com/portfolio/mktg360pepsireport.pdf+-+The+major+economic+issue+facing+PepsiCo+and+its+subdivisions+is+the+rising+input+costs+of+their+businesses+due+to+structural+inflation.+Agricultural,+energy,+and+some+metal+industries+are+going+through+periods+of+steady+inflation.&hl=en&gl=au&pid=bl&srcid=ADGEEShaOJyPLjytXxMbioGVhx4wuE4Ag95Fpu9cA2LBhl9OHVV0HDGlt-ajqmPki7zCeQw1NcIB-cOHS2IyMGk8zL13k8pkKErSSbK7SmtE0RJSg8ySkIsd5hgpi61R32k5pFIJaiKR&sig=AHIEtbQPGJ83HM7uJSPWnYyRvsQrecWCuA

11 Asahi Group Holdings, Ltd, Datamonitor, 26 Aug 2011, p.11


12 Australian Bureau of Statistics. 1999. Household Expenditure Survey, Australia. Available at: http://www.abs.gov.au/AUSSTATS/abs@.nsf/mf/6535.0/ Accessed 22 February 12

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14 Global Edge. 2000. Coca-Cola Amatil. Available at: http://globaledge.msu.edu/blog/post/562/ge-blog-series--go-green--part-4.2---planting-new-ideas .Accessed 08 February 12

15 Datamonitor 2011. Soft Drinks in Australia, Available: http://360.datamonitor.com.ipacez.nd.edu.au/Product?pid=889413C8-178F-43C0-8BD7-4FD8C32C0B1F. Accessed: 05 March 12.

16 Australian Bureau of Statistics. 2010. Population by Age and Sex. Available at: http://www.abs.gov.au/ausstats/abs@.nsf/mf/3201.0. Accessed 05 March 12

17 Yoffie D. & Kim R. 2011, ‘Cola Wars Continue: Coke and Pepsi in 2010 ‘,Harvard Business School, 9-7-11-46, pp. 1 - 22





18 Coca-Cola Amatil Ltd, Company Profile 2011, Datamonitor, p.5

19 The Coca-Cola Company, ‘Our Company’, available at: http://www.thecoca-colacompany.com/ourcompany/index.html accessed: 2nd March 2012

20 Asahi Group Holdings, Ltd, Datamonitor, 26 Aug 2011, p.9

21 Coca-Cola Amatil Ltd, Company Profile 2011, Datamonitor, p.18

22 Coca-Cola Amatil Ltd, Company Profile 2011, Datamonitor, p.17

23 Coca-Cola Amatil Ltd, Company Profile 2011, Datamonitor, p.19

24 Coca-Cola Amatil Ltd, Company Profile 2011, Datamonitor, p.17

25 Ferguson, A 2012, ‘Fiji drinks deal only sets first round on the bar for Coke growth strategy’, The Age, Melbourne, available at: Australia/New Zealand Reference Centre

26 Coca-Cola Amatil Ltd, Company Profile 2011, Datamonitor, p.6

27 Dunne, AJ 2008 ‘The impact of an organization's collaborative capacity on its ability to engage its supply chain partners’, British Food Journal, Volume 110, Issue 4/5, pp. 361 - 375

28 Coca-Cola Amatil Ltd, Company Profile 2011, Datamonitor, p.7

29 Coca-Cola Amatil Ltd, Company Profile 2011, Datamonitor, p.16

30


 Asahi Group Holdings, Ltd, Datamonitor, 26 Aug 2011, p.4

31 Asahi Group Holdings, Ltd, Datamonitor, 26 Aug 2011, p.7

32 Schweppes Australia 2012, Schweppes Australia, Viewed 14 March 2012,

33 Schweppes Australia 2012, Schweppes Australia, Viewed 14 March 2012,

34 PepsiCo, Inc. Datamonitor, 11 Jul 2011, p.6

35 PepsiCo, Inc. Datamonitor, 11 Jul 2011, p.26

36 PepsiCo, Inc. Datamonitor, 11 Jul 2011, p.26

37 Asahi Group Holdings, Ltd, Datamonitor, 26 Aug 2011, p.5

38 PepsiCo, Inc. Datamonitor, 11 Jul 2011, p.6

39 PepsiCo, Inc. Datamonitor, 11 Jul 2011, p.26

40 PepsiCo, Inc. Datamonitor, 11 Jul 2011, p.26

41 PepsiCo, Inc. Datamonitor, 11 Jul 2011, p.26

42 PepsiCo, Inc. Datamonitor, 11 Jul 2011, p.10

43 PepsiCo, Inc. Datamonitor, 11 Jul 2011, p.7

44 PepsiCo, Inc. Datamonitor, 11 Jul 2011, p.32

45 PepsiCo, Inc. Datamonitor, 11 Jul 2011, p.36

46 Asahi Group Holdings, Ltd, Datamonitor, 26 Aug 2011, p.14

47 PepsiCo, Inc. Datamonitor, 11 Jul 2011, p.29

48 Asahi Group Holdings, Ltd, Datamonitor, 26 Aug 2011, p.14

49 Cadbury Schweppes: sour grapes or genuine fear? 2001, Datamonitor 360, accessed 14 March 2012, p. 2

50 PepsiCo, Inc. Datamonitor, 11 Jul 2011, p.11


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