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POLTICAL AND LEGAL FORCES



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POLTICAL AND LEGAL FORCES – whole section missing???

Hannah: please insert analysis summary here (refer to project guideline).

Please include: Regulations – food packaging labelling how does this affect strategy (particularly marketing), sweetener is soft drink permitted?




Scenario:

Hannah: please complete (refer to project guideline).



Implications:

Hannah: please complete (refer to project guideline).



  • OPPORTUNITIES

RATING*

THREATS

RATING*

Labelling as an advantage because our product is healthy



Regulations are costly to abide by

Gov use of water/raw materials



The rating is based on a double-digit 5-point scale for the degree of significance and for probability of occurrence. The first number/5 represents the degree of significance rating out of 5, 5= extremely significant and 1 = not very significant. The second number/5 represents the probability of occurrence, 5= extremely likely and 1 = low probability.




TECHNOLOGICAL FORCES

Hannah: please insert analysis summary here (refer to project guideline).


Please include: less impact than other sectors and social media technology more relevant (expand on this)

Scenario:


  1. Advanced technology allows companies’ to develop 100% recyclable bottles and cans making them available to all companies’



Implications:

Hannah: please complete (refer to project guideline).

Competitors with economies of scale are able to invest in sustainable cropping techniques (refer to competitor pespi section)





OPPORTUNITIES

THREATS

Improved ingredients

Efficient supply chain management

Technology impacts this industry less which means less capital investment
Coke have been researching and planning to develop the new “PlantBottle” which is aiming at being 100% recyclable. 14

This technological advancement by Coke is a threat to other soft drink market holders


NATURAL ENVIRONMENT FORCES

Hannah: please insert analysis summary here (refer to project guideline).

Please include the impact of water availability on the industry


Primary inputs for soft drinks manufacturers include concentrates, a range of natural and synthetic sweeteners such as corn syrup and refined sugar (sucrose), aspartame, and similar ingredients15.


Scenario:

  1. drought

  2. natural disasters decreasing efficiency of raw material supply, supply chain efficiency


Implications:

Hannah: please complete (refer to project guideline).

Which makes it a good time for entry to this market so reliant on raw materials.


OPPORTUNITIES

THREATS

“In the 12 months to 30 June 2010, Australia's population increased by 377,100 people, reaching 22,342,000. The annual growth rate for the year ended 30 June 2010 (1.7%) was lower than that recorded for the year ended 30 June 2009 (2.2%).” 16


water availability on the industry


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