Leverage Landing Pages Custom landing pages with contact forms are a smart and

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3 Leverage Landing Pages Custom landing pages with contact forms area smart and easy way to convert more online traffic into leads.
A landing page is simply a standalone page on your website that offers something valuable to your users in exchange for contact information. (Making them super powerful lead generation tools!)
Here area few examples:
Diversify Your Lead Sources
Don’t put all of your eggs in one basket Some years your referral business might be through the roof and some years it might slowdown. Diversify your sources (just as you would a stock portfolio) and keep tabs on where you should invest more or cut back.
Establish a Differentiator Like any other business, in real estate you should have a differentiator. This could mean specializing in a niche market, offering unique specialized programs (example buy-before-you-sell), or simply having a strong value proposition that beats the competition “The Only White-
Glove, Star Experience in Town
Qualify Your Buyer Leads to Generate Seller Leads Qualify your buyer leads when they register on your site by asking, Do you have a home to sell Remember, today’s buyer leads are tomorrow’s seller leads!
Need an IDX website that can qualify your leads?
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Use Your Testimonials Feature testimonials of happy clients. All the time, everywhere you can. Make sure your Search Engine Profiles (google business profile, yelp, yahoo, bing, etc) are up-to-date and complete. Also, consider adding a step in your process to solicit reviews and testimonials from clients. (If you’re having a hard time getting them to do it, consider offering some free swag or a gift card.)

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Home Valuation Page

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Neighborhood Guide

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First-Time Homebuyer Course or eBook

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Seller Lead-Specific Page
10 Real Estate Lead Generation Ideas
That
Work
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Lead Conversion 101 Crash Course

Send Unsolicited CMAs Send a personalized (and unsolicited) Current Market Analysis to leads that already exist in your database that might be cold or lukewarm to show that you are the market expert.
Note: These have to be
personalized
to convert Consider leveraging email video software that integrates directly with your CRM.
6 Understand the Funnel Understanding the real estate lead funnel allows you to work smarter, not harder. Don’t be the agent that expects online leads to convert immediately. Those are top-of- funnel leads that take on average 6-24 months to convert Target your lead generation efforts accordingly. Online lead generation through digital and pay-per-click advertising will establish a strong pipeline of leads for your database that will grow and convert overtime. Sustainable business) Your sphere/
referral leads are bottom-of-the-funnel leads who will generate those quick wins.
Both are important And understanding the funnel is critical for long term success.
Master Organic and Paid Social Media that works for you)
Okay, mastering organic & paid social media may sound like a mammoth task. But focus on a few effective and dollar-productive strategies that work for your business. Play around with dynamic retargeting and lookalike audiences on Facebook. Are you great on camera Jump on an Instagram Live or focus your efforts on Stories &
Reels.
Not sure whereto start Free Download The Modern Agent's Guide to Social Media Strategy
Deliver High Value Content
Give, give, give…then, sell.
This sales strategy has been around for decades. You have to provide value before you can sell your services, and the same goes for real estate agents. If you’re not creating high value content you need to start now. Here area few ideas to get you started:
Watch Now
Smart Prospecting 101 Crash Course

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Workshops, Seminars, or Webinars

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Downloadable Guides

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Personalized Market Analysis Videos

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Targeted Landing Pages
(Ex: Home Valuation Tool)

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Be Consistent Google rewards consistency campaigns that don’t pause, so try to avoid frequent changes in strategy and allow your campaigns to build momentum before testing out new things

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Seasonality Impacts Traffic Traffic often dips in the fall and winter months, picking backup in the spring and summer. Be prepared for those trends and diversify your marketing efforts so that that fluctuation doesn’t cause too much of a jolt to your lead flow.

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Narrow Your Search Parameters This can be beneficial so that you’re not competing against extremely popular, broad AdWords. Ex Homes for sale in Charleston is going to have a lot of competition Homes for sale in the Riverland neighborhood likely won’t be as crowded and you’ll generate higher quality leads. BONUS Top 3 Google Advertising Tips
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agents who use BoomTown do up to 13-14
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