Marketing strategies of McDonalds McDonald's Corporation
Download 4.51 Mb.
|
- Navigate this page:
- Super Size Me
- “No Tipping”
|
Marketing strategies of McDonalds McDonald's Corporation founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. An American multinational fast food corporation Golden arches, golden nuggets, crispy fries, ice-cold Coke — I’m loving it. No don’t worry, this piece isn’t an ad for McDonald’s. Instead, we’ll be exploring how a single California-based burger joint grew over the span of the past 80 years into the worldwide phenomenon that it is today. McDonald's uses a value-based pricing strategy and strives to provide value to its customers across the menu, and also offers a $1-3 menu. In essence, their goal is to keep prices as low as possible. McDonald's uses a value-based pricing strategy and strives to provide value to its customers across the menu, and also offers a $1-3 menu. In essence, their goal is to keep prices as low as possible. Marketing Strategies That Made McDonald’s Massive Brand So, what exactly did McDonald’s do differently that set them apart from the rest of the fast-food marketplace? 1. Implemented A Case-Study-Worthy Franchising Model 2. Invested Massive Amounts In Marketing To All Ages As a fast-food restaurant, it can be hard to pin down a specific target audience. That’s why McDonald’s has, since the start, looked to find ways to market themselves as a great option for all ages, i.e. “the entire family.” Options like the Happy Meal alongside bigger packages and portion sizes make it easy for anyone who is hungry to turn to McDonald’s as a solution, big or small. 3. Doubled Down On Core Products Another driver of McDonald’s continued success is its commitment to its core product offerings. This trend started way back with the original McDonald brothers, who served an extremely limited menu so they could create high-quality products and quick service times for all of their products. 4. Made Changes To Meet Customer Demands A major turning point for McDonald’s was the release of “Super Size Me,” which opened many people’s eyes to the damaging effects of a diet relying on processed food like McDonald’s. In response to this major PR issue McDonald’s expanded its menu to include more health-conscious options. The company began publishing nutrition information on its menu and products. The Atlantic How McDonald's and Burger King Targeted Black Consumers in the 1970s - The Atlantic “No Tipping” VS McDonald’s Marketing Mix Product McDonald’s offers a variety of fast-food options including classic American staples (burgers & fries), an extensive selection of sweets and drinks (McCafe), McDonald’s-specific favorites (Big Mac, Quarter Pounder). Price McDonald’s uses a value-based pricing strategy and strives to provide value to its customers across the menu, and also offers a $1-3 menu. In essence, their goal is to keep prices as low as possible. Place Under McDonald’s franchising model, you’re able to find a restaurant near you almost anywhere you are. Promotion McDonald’s has invested unbelievable amounts of money into advertising efforts that span from traditional TV and radio to social media, guerilla marketing, and everything in between. These promotions center around McDonald’s as a great restaurant option for the whole family. Download 4.51 Mb. Share with your friends:
|