Moviegoers love the theater experience but not always thy neighbor new Survey Shows Cell Phones Top The List Of Movie Theater Annoyances



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MOVIEGOERS LOVE THE THEATER EXPERIENCE BUT NOT ALWAYS THY NEIGHBOR

New Survey Shows Cell Phones Top The List Of Movie Theater Annoyances



SUGGESTED ANCHOR LEAD: GOING TO THE MOVIES CONTINUES TO BE ONE OF AMERICA’S FAVORITE PASTIMES. BUT OCCASIONALLY, THE EXPERIENCE CAN BE LESS THAN ENJOYABLE BECAUSE OF BAD MOVIE MANNERS. A NEW SURVEY REVEALS MOVIEGOERS’ PET PEEVES AND THEATRES ARE RESPONDING. DANIELLE ADDAIR HAS MORE:


VIDEO:

AUDIO:

Movie Theater Footage

AMERICANS LOVE SEEING A MOVIE ON THE BIG SCREEN…THE POPCORN, THE DARK THEATER BUT NOT ALWAYS THE COMPANY…


White Man/mid-50’s

“What drives me crazy is when other people have a running commentary throughout the movie.”


Cute boy with long hair about 9

“When people talk or talk on their cell phones…It gets pretty annoying.”


People at movies
Concession stand footage

A NEW SURVEY CONDUCTED FOR CINGULAR WIRELESS FINDS CELL PHONE-RELATED BEHAVIOR TOPS THE LIST OF MOVIETIME PET PEEVES. IN FACT A THIRD OF THOSE SURVEYED ADMITTED THEIR CELL PHONES HAVE RUNG DURING A MOVIE.
BUT ONLY 3-PERCENT IDENTIFIED POPCORN MUNCHING OR CANDY RUSTLING AS A PROBLEM.

Graphic:


Still over popcorn:

ANNOYING MOVIE THEATER BEHAVIOR

-Saving seats

-Talking to neighbor

-People talking on cell phones


SO WHAT BEHAVIORS BOTHER MOVIEGOERS?
IT MAY DEPEND ON WHERE YOU LIVE:

-SAVING SEATS WHEN IT’S CROWDED…A BIGGER PROBLEM IN DALLAS.

-TALKING DURING THE MOVIE… A PET PEEVE ESPECIALLY IN SEATTLE.

-BUT AUDIENCES NATIONWIDE DO AGREE ON THE NUMBER ONE BOTHERSOME BEHAVIOR: SOMEONE TALKING ON THEIR CELL PHONE DURING THE MOVIE. TWO-THIRDS SAY IT’S THE ULTIMATE FILM-TIME FAUX PAS.

John talking to employees or walking through a theatre

SO WHAT’ S A THEATER OWNER TO DO? JOHN MCCAULEY IS AN EXECUTIVE AT ONE OF THE LARGEST THEATER CHAINS IN THE U.S -- AND THE FIRST TO ENCOURAGE CELL PHONE ETIQUETTE IN ITS THEATERS.


John McCauley

SVP


Loews Cineplex

“We always like to provide the highest level of customer satisfaction and one the annoyances that has popped up has been cell phones and we thought it would be appropriate to partner with Cingular Wireless to create a fun and entertaining communication piece that adds levity and also reminds people to silence their cell phones and really enhance the moviegoing experience for all.”


Trailer




(nat sound up)
THE CINGULAR REMINDERS USE HUMOR TO GET AUDIENCE ATTENTION.


New trailers

THE CAMPAIGN HAS BEEN SO SUCCESSFUL THAT A SERIES OF NEW PRE-MOVIE MESSAGES WILL LAUNCH THIS SUMMER IN LOEWS AND OTHER MAJOR THEATERS.
AND BEST BUY, CINGULAR AND NOKIA HAVE RENEWED A CAMPAIGN IN THEATERS TO HELP CELL PHONE

USERS MAKE THE CONNECTION TO BETTER MANNERS IN THEATERS.

(nat sound up here of new trailers)


Person turning off phone in theatre


BUT WILL ALL THIS INSPIRE MOVIE GOERS TO SILENCE THEIR CELLS? 97% OF THOSE IN THE SURVEY SAID THEY WOULD--IF REMINDED.


Theater footage


I’M DANIELLE ADDAIR.


SUGGESTED ANCHOR TAG: FOR MORE INFORMATION ON THE SURVEY VISIT: www.cingularwireless.com/newsroom
EXTRA BITES:

MOS BITES:

“First like you hear a cell phone and it starts ringing and then the person answers it…it annoys you. A lot.”
“You know when you walk into the theater and it’s a packed theater and somebody had their coats down, I don’t like that, like I feel that he seat should be available and if you want to sit down, you want to sit down.”
“I don’t like it when people arrive late to the movie and you have to get up during the middle of the movie and it disrupts the entire experience.”
“I would say the other thing that annoys me, sorry when parents bring their babies to the movies at 10 oclock, 11 o’clock at night.”
People standing up halfway though and waving to their friends who’ve just come in late. Really drives me mad.”
“People turning up late…that is my real bugaboo. Walking in halfway when the film has already started.”
John McCauley

SVP


Loews Cineplex
“So Cingular has created some new trailers for this summer to remind people to silence their cell phones prior to the start of the movies. We think they have done a great job, it’s very creative and certainly takes advantage of the big screen and at the end of the day, people will take action and silence their cell phones.”
“I do think the trailers work because it reminds people in a very light and entertaining fashion to take one more look to see if they can silence their cell phone so they can enhance the movie going experience for all.”



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