Name : Dr. A. K. Asthana Designation : Director Institute

( An institute of National Council for Cooperative Training, New Delhi and Funded by Ministry of Agriculture, Govt. of India, New Delhi)

Landline – 0755 – 2725477, 4034733

e-mail :dearasthana@gmail.com, icmbpl@gmail.com

Academic Qualification:

Qualification	University	Year of Passing	Division
Ph.D. (Management)	Sardar Patel University, Anand, Gujarat	Submitted in 2007	Degree Awarded
MBA( International Marketing)	Faculty of Management Studies , Benaras Hindu University, U.P.	1992	First
B.Sc. ( Hons) in Physics	Ranchi University, Jharkhand	1987	First

Additional Qualification

MCX Certified Commodity Professional by Multi Commodity Exchange , Mumbai.

Mobile App Developer. Developed Mobile Apps “ Cooperative Management” for Android and Window Mobile Phone.

Associate Membership of ICA-AP committee Cooperative Research

1. 
   Development of Consumer Cooperative in Gujarat published in Cooperative Perspective, 1998, Vol 33 No 1
   
2. 
   Cooperative Leadership and Vision of Future published in Indian Cooperative Review Jan 1998 Vol XXXV No 3 and repeat publication in Maharastra Cooperative Quarterly Jan- Mar 1998 Vol LXXXIII No 3.
   
3. 
   Marketing of Loan and Advances in Urban Cooperative Bank, published in Urban Credit, June 1999 VolXXI No 2.
   
4. 
   Marketing of Banking Services by Mehsana Urban Cooperative Bank, published in Indian Cooperative Review, 1998, Vol XXXV No 4, repeat publication in Cooperative Perspective, 1997, Jul – Sep Vol 32 No 2.
   
5. 
   Recovery of Advances in Credit Cooperative Societiespublished in Urban Credit, 2001, Vol XXIII No 2
   
6. 
   What is Ailing Cooperative Banks in Gujarat published in Maharashtra Cooperative Quarterly 2001, Vol XXXV, No 10.
   
7. 
   Marketing of Loan and Advances in Urban Cooperative Banks published in Urban Credit 2001, June.
   
8. 
   Strategy of Poverty Reduction through Cooperatives on website of ICA-Asia Pacific,
   
9. 
   Contract Farming in Gujarat and its Consequence on Functioning of APMCpublished in NICM Bulletin, 2005, Vol II No 1
   
10. 
    Credit Cooperative Societies and Customer Services Using Latest Technology published in NICM Bulletin, 2006, Vol III No 12.
    
11. 
    Income Tax Act 1961 and Credit Cooperative Societies published in NICM Bulletin, 2006, Vol III No 9.
    
12. 
    Status Report on Cooperative Dairy Sector of GujaratNICM Bulletin, 2008, Vol V No 3
    
13. 
    NadiyadTalukaLabour Cooperative Societiy – A case study on Success, Problem and Prospectpublished in labour Coops, 2009, Oct – Dec Vol 28 No 3.
    
14. 
    Commercialization of Genetic Modified Vegetable – ATAMBODH, April 2011.
    
15. 
    AMUL : Evolution of International BrandIndian Journal of Marketing Jan 2012.
    
16. 
    Analysis of Strategic Decision of Product Line Extension by IFFCO using BCG Model Indian Journal of MarketingApril 2012.
    
17. 
    Local Brands/V/s National Brands;Brand Quality Perception orBehavioral intention, Indian Journal of Applied Research ( Vol. 3), April 2012
    
18. 
    An Adoptation of online shopping in India with refefence to online tickeing, IInternatioal Journal of marketing Financial Services and Management Research ( Vol 42 ) No – April 2012
    
19. 
    An Empirical analysis of the characteristcs and detection of lifeinsurance fraud, IBIMA Quest Vol 13 Issue 1, Jan 2013
    
20. 
     A study on Adoption of E-commerce Practices Among the Indian Farmers with specific reference to North Gujarat Region International Journal of Commerce and Business Management April 2016
    

1. 
   Human Resource Management in LIC of India presented in National Level seminar organized by Department of Business Administration, Mohan LalSukhadiyaUniveristy, Udaipur in 2002.
   
2. 
   Strategy of Poverty Reduction through Cooperativespresented in seminar organized by National Institute of Cooperative Management, Gandhingar in 2003.
   
3. 
   Thrust on Production and Export : Impact of Existing Institution and Community in Emerging New Institutions : A case Study of Common Property Management presented in International Association for Common Property Management at Indonesia in 2006.
   
4. 
   Performance and Problem of Urban Cooperative Banks of Indiapresented in National Convention of Indian Society for Studies of Cooperation at Pune in 2007.
   
5. 
   Problems of Agriculture Marketing in India presented in National MarketingSeminaronAgricultuorgnised by UGC and Junagarh Agriculture University in 2009.
   
6. 
   Impact of Globalisation on the Livelihood of Fishermen of Gujarat presented in seminar on Globalisation and Allied Agriculture oganised by Mahatama Gandhi Labour Institute Ahemdabad, Govt of Gujarat in 2009.
   
7. 
   Global Warming and Agriculture: Policy Framework for Capacity Building for Farmers Using Cooperatives in International Seminar on Global Warming Sustainable Development and Public Leadership organized by Gujarat Vidyapith, Ahemdabad in 2010.
   
8. 
   Marketing of Non-timber Forest Product by Cooperative Institution in Madhya Pradeshin National Seminar on Marketing Practice in New Millenium Focused on Indian Market Organised by MaharanaPratap College of Management, Bhopal in 2013.
   
9. 
   Global Warming and Cooperatives in International Seminar by International Cooperative Alliance and Mysore University in 2014.
   
10. 
    Cooperative Marketing Society as Aggregator in Commodity Exchange in Conference by Indian Society for study in Cooperation, Pune organised in Collaboration with University of Mysore in Feb 2016.
    
11. 
    Using Blended MOOCS in Management Education conducted by Indian Institute of Management. Bangaluru, 15 Oct 2016.
    
12. 
    Cooperative Marketing Society And Agrepreneurship :  A Model For Sustainable Development in 12th ICA-AP Regional Assembly in New Delhi aat 15 Nov 2016 
    

Assessment of Marketing and Credit Infrastructure in Area Covered in Phase I sponsored by Sardar Narmada Project, Govt of Gujarat

Input Distribution System in India : Study of Gujarat Chapter on 1999 sponsored by National Cooperative Union of India, New Delhi.

Supply Chain Management and Marketing of Organic Kesar Mango in Gujarat sponsored by Gujarat Agrotech

Worked during Nov 1992 to Nov 1996 in Ministry of Defence, Govt of India, New Delhi in different staff positions In Indian Army.

EDI Ahmedabad , ICFAI University, , Mahatama Gandhi Labour Institute, Ahmedabad, IFFCOKalol.National Institute of Agriculture Extension and Management( MANAGE), Hyderabad. Rajiv Gandhi Technical University, Bhopal

Video tutorial on subject “Warehousing and Collateral Management”, “Cash Management” and “Sales of Good Act” is utilized by MANAGE for its PGDEM students.

Hindi, English, Gujarati, Sanskrit.