National football league season

***Channel ID ‘1’/Channel name ‘SPORTS 1’ on your MAX receiver***

(except for Game Two on Monday, September 12^th, which will have

a clean feed on Channel ID ‘3’/Channel name ‘SPORTS 3’)

The 2011-2012 NFL regular season kicks off when the Super Bowl Champion Green Bay Packers

host the New Orleans Saints on Thursday night, September 8^th, 2011. Airtime for the season opener

will be 8:00 PM ET.
The Sunday night schedule begins on the 10^th anniversary of 9/11, when the New York Jets host

the Dallas Cowboys. Once again, “flexible scheduling” is in effect for Sunday nights, and therefore the games for the final 8 weeks of the Sunday night schedule could change (except the Christmas Night

game in Green Bay, which will not “flex”). Similar to previous year, the NFL has announced a tentative game for each of those Sunday nights--except week 17. These “placeholder” games are subject to

change and will be confirmed (or replaced) approximately two weeks prior to the game date, so as to ensure the best possible match-ups.

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the Miami Dolphins and New England Patriots meeting in South Florida, followed by the Denver

Broncos hosting the Oakland Raiders. Doubleheader coverage begins at 6:30 PM ET with Game 1

(Game 2 will begin separately at 9:45 PM ET for stations who wish to carry just that game, or can

be joined in progress for those who wish to carry both games). All subsequent Monday night games

will begin at 8:00 PM ET. There will not be a Monday night game in week 17, and therefore the final Monday night game of the season will occur on December 26^th, when New Orleans hosts Atlanta.
This year’s schedule once again includes the late season 7-game Thursday night package, beginning

on November 10^th when Oakland battles San Diego in Southern California. Airtime for all of the

Saturday Night game on December 17^th as Tampa Bay hosts Dallas.

For the sixth straight season, Thanksgiving will feature a football tripleheader. The traditional home

sites of Detroit and Dallas will be joined by Baltimore this year, as the Ravens host the 49ers

in the nightcap. Our holiday coverage kicks off at 12:00 PM ET when the Lions take on the Green Bay Packers. The Cowboys clash with the Miami Dolphins in the second game.
The postseason schedule begins with a pair of Wildcard doubleheaders on Saturday, January 7, 2012

and Sunday, January 8, 2012 and continues through Super Bowl XLVI (in Indianapolis) on Sunday, February 5, 2012. Live coverage of Super Bowl XLVI from Lucas Oil Stadium will begin at 4:00 PM ET

with the pregame show, Super Sunday.
The Pro Bowl returns to Hawaii and just like the past two years, it will be played on the Sunday

before the Super Bowl, on January 29, 2012. Airtime is still to be determined.
Kevin Harlan and former quarterback and NFL MVP Boomer Esiason return to the booth as the lead broadcast crew for Monday Night Football. This marks Harlan’s second full season behind the mic

and Esiason’s 12^th season as the lead analyst on Monday nights. Hall of Fame Quarterback Dan Fouts

will fill-in for Esiason on select Monday Night games during the season.
Dave Sims and Hall of Fame wide receiver James Lofton return as the Sunday Night Football broadcast

crew. Sims has called NFL games for Westwood One for over a decade, and enters his 6^th season as

the play-by-play voice on Sunday nights. This marks Lofton’s third season partnering with Sims

in the booth following an 8-year coaching stint.

role. Former NFL Pro Bowl quarterback Trent Green will return for a second season as the analyst

for the Thursday night package.
For the 11^th consecutive year, Jim Gray will anchor the pregame and halftime portions of Monday

Night Football, and the Super Bowl. Scott Graham returns as the pregame/halftime/postgame host

of all the remaining games in the primetime package, his 3^rd consecutive year in that role.
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2011-12 WESTWOOD ONE PRIMETIME NFL PACKAGE CLEARANCE POLICY
The Westwood One primetime NFL Football Package for 2011-2012 consists of the 57-game

play-by-play schedule.

approval before the established deadline. Stations unable to clear all elements as a package will be

disapproved, forfeiting the right to carry the Package or any portion of it.
· In markets where the Westwood One affiliate is unable to clear the Package, Westwood One will offer

the package to another station in the market.

established deadline (or do not submit clearance intentions at all) will forfeit the right to carry the

Package, and WW1 will offer the Package to another station in the market.
· In markets where Westwood One is unable to clear the entire Package, either on its affiliated station or

another station, WW1 is prepared to be “void” in the market. In such cases, it is possible that no station

in the market would be permitted to clear any portion of the Package.
This Program Alert is for informational purposes only and should not be considered a clearance intentions

form nor is it an authorization to broadcast the Package. Such authorization would be confirmed in writing, following station’s submission of the NFL clearance intentions form and Westwood One approval of the same. Questions about the Package or the clearance process should be directed to Affiliate Relations.

Westwood One MAX receiver Channel ID ‘1’/Channel name ‘SPORTS 1’

AFC and NFC First Round (Wild Card) Playoff Games................................................January 7-8, 2012

AFC and NFC Second Round (Divisional) Playoff Games.........................................January 14-15, 2012

(The home city and regional network stations within 100 miles of the two competing teams in each

game shall retain exclusivity. The Westwood One feed will be blacked out and is not to be broadcast.)
2. AFC and NFC Championship Games...........................................................................January 22, 2012

AFC-NFC Pro Bowl ………............................................................................................January 29, 2012

Super Bowl XLVI.…….................................................................................................February 5, 2012
**(The AFC and NFC Championship Games, the Pro Bowl and the Super Bowl broadcasts are now

available to all approved stations. There are no longer any “blackout” areas for these games.) **


As per Westwood One’s contract with the NFL, stations are not permitted to stream any

NFL broadcasts or content provided by Westwood One.  Any streaming of NFL content on

an affiliated station website may result in loss of broadcast privileges and/or legal action.

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Certain products and services are not permitted to advertise with League or Team properties

because such promotion could be detrimental to the image and reputation of the League and

its teams. Following is a partial listing of products and services which are not allowed to

advertise in NFL games and NFL related programming:

• 
  Contraceptives (e.g. condoms) except as permitted under the pharmaceutical category
  

• 
  Dietary and/or nutritional supplements and products (including energy drinks) that contain ingredients other than vitamins and minerals for which the FDA has established recommended daily intakes, or any substance prohibited pursuant to League policies. Health and nutrition stores are permitted, provided that they do not reference any dietary or nutritional supplements or products, or any prohibited substances
  

• 
  Distilled spirits and flavored malt beverages (e.g., Smirnoff Ice); however, traditional malt beverages (e.g., beer) and non-alcoholic malt beverages and wine are permitted
  

• 
  Establishments that feature nude or semi-nude performers
  

• 
  Firearms, ammunition or other weapons; however, stores that sell firearms and ammunitions (e.g. , outdoor stores and camping stores) will be permitted, provided they sell other products and the ads do not mention firearms, ammunition or other weapons
  

• 
  Fireworks
  

• 
  Illegal products or services
  

• 
  Tobacco Products – cigarettes, cigars, pipe tobacco, chewing tobacco and snuff
  

• 
  Movies, video games and other media that contain or promote objectionable material or subject matter (e.g., overtly sexual or excessively violent material)
  

• 
  Restorative or enhancement products (e.g., "male enhancement" products), except to the extent otherwise expressly permitted under the pharmaceutical category
  

• 
  Sexual materials or services (e.g., pornography or escort services)
  

• 
  Social cause/issue advocacy advertising, unless otherwise approved in advance by the NFL. If approved, only general advertising units will be permitted. Sponsorships, including, but not limited to, program segment sponsorships and other types of branded programming enhancements are prohibited
  

• 
  Gambling-related advertising (For more specific guidelines on the NFL’s gambling policy, see page 6 of this document)
  

• 
  Advertisements for pharmaceutical products (both prescription and over-the-counter
  

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Advertisements for pharmaceutical products (both prescription and over-the-counter

(non-prescription)) are permitted only under the following terms and conditions:
(a) Only general advertising will be permitted (e.g., advertising units)

(b) Sponsorships, including, but not limited to, program segment sponsorships and other

types of branded programming enhancements are prohibited; provided that in limited circumstances sponsorships by over-the-counter pharmaceutical products may be permitted with the prior written approval of the NFL

(c) Categories of permitted/prohibited pharmaceutical products (both prescription and

over-the-counter) may be modified by League at any time

(d) Advertising for over-the counter pharmaceuticals is generally permissible (provided they

do not otherwise fall in a category listed above)

(e) Prescription medications are permitted currently in only the following categories:

1. 
   Analgesics (Non-Opioid Only ) (e.g., Celebrex, Mobic)
   
2. 
   Antibacterials (e.g., Zithromax, Levaquin)
   
3. 
   Antidementia / Alzheimer's Agents (e.g., Aricept)
   
4. 
   Antidepressants / Anxiolytics (e.g., Lexapro, Zoloft)
   
5. 
   Antifungals (e.g., Diflucan)
   
6. 
   Antigout Agents (e.g., Zyloprim)
   
7. 
   Anti-Insomnia Agents (e.g., Lunesta, Ambien)
   
8. 
   Anti-Inflammatory Agents (Non-Steroidal Only) (e.g., Celebrex, Mobic)
   
9. 
   Anti-Migraine Agents (e.g., Topamax)
   
10. 
    Antiparasitics (e.g., Malarone, Stromectol)
    
11. 
    Anti-Parkinson / Movement Disorder Agents (e.g., Requip, Mirapex)
    
12. 
    Antispasticity Agents (e.g., Zanaflex)
    
13. 
    Antivirals (e.g., Kaletra, Zovirax)
    
14. 
    Blood Glucose Regulators / Diabetes Medications (e.g., Januvia)
    
15. 
    Cardiovascular Agents (incl. Cholesterol Reducing) (e.g., Lipitor, Norvasc)
    
16. 
    Dental and Oral Agents (e.g., Aphthasol)
    
17. 
    Dermatological Agents (e.g., Taclonex)
    
18. 
    Gastrointestinal Agents (incl. Inflammatory Bowel Disease Agents)
    

19. 
    Genitourinary Agents (including Erectile Dysfunction and Prostate Medications) (e.g., Flomax, Viagra, Hytrin)
    
20. 
    Hair Renewal and Growth (e.g., Propecia)
    
21. 
    Immune Suppressants / Immunomodulators (e.g., Betaseron, Orencia)
    
22. 
    Metabolic Bone Disease Agents (incl. Anti-Osteoporosis Agents) (e.g., Boniva)
    
23. 
    Ophthalmic Agents (e.g., Restasis)
    
24. 
    Oral Contraceptives (e.g., Loestrin 24)
    
25. 
    Otic Agents (e.g., Auralgan)
    
26. 
    Respiratory Tract Agents (Allergy and Asthma Medications)
    

27. 
    Smoking Cessation Products (e.g., Chantix)
    
28. 
    Vaccines (e.g., Gardasil, Fluvirin)