Nguyen Hoang Lam ss170608

INDIVIDUAL ASSIGNMENT
Topic: Samsung Electronics drives sustainability towards sourcing strategy in Vietnam market
Subject code: SCM201
Lecturer: Vo Thi Minh Phuong
Student: Nguyen Hoang Lam
Code: SS170608
Ho Chi Minh city, 11/02/2023

TABLE OF CONTENT
1. Introduction
2. External Environment
3. Internal Analysis
4. Business Strategy
5. Corporate Strategy
6. Recommendations

I.
Introduction a. Company profile
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Commercial Name: Samsung Electronics Co. Ltd
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Samsung Electronics is a multinational technology headquartered in Suwon, Korean,
founded in 1969 by Lee Byung - Chul
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Divided into 3 segments: consumer electronics, IT and mobile communications and device
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Mission and value:
Our promise to perform responsibly as a leading, global company.
b. Activities
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Exports various products and merchandise in accordance with Incoterms Group C
trading conditions
II. External Environment a. PESTEL framework
Political
Political stability
Economics
Due to the impacts of COVID crisis, the buying power of people in developing nations had signs of declining, which led to the prices of
Samsung becoming out of their reach.
Social
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When a company expands its business to other countries, it has to adjust and restructure its product to meet customer’s needs and requirements of different ethics.
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Promote ways of developing strategies to match the fast-changing lifestyle preferences of different nationalities
Technological
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It covers the rate of innovation within the industry
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Including the changes in digital and mobile technology, research and development
Legal
Laws affect the working environment in business like staff working hours, health and safety as well as consumer laws.
Environmental
Along with the growing world, sustainability tends to be more concerned and environmentally friendly in both the creation and the distribution of products b. Macro environment of the firm
III. Internal Analysis
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The key capabilities of the firm:
+ Leading company in producing must-have electronics components like:
semiconducting without RAM, smartphones,...
+ Reasonable price
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VRIO analysis

Valuable
The resources: financial resources, human resources, marketing expertise, operation management
Costly to imitate
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Can be imitated by competitors but it is difficult
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Rare
Resources that are valuable to Samsung Electronics are rare or costly to attain
Organizational
Competences and
Capabilities
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Make the most of resources
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Able to arise over time and a firm takes action in building strategic
IV. Business Strategy
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Strengthen the competitiveness and profit structures
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Concentrate on developing premium product
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Expand its products in a better manner
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Maintain the global leadership in visual display market segments
Weakness
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Lack of operation system and software
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Damaged brand image
V. Corporate strategy
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Retrenchment strategy:
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Combination strategy
VI. Recommendations
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Improve the weakness in terms of visual display as well as the absence of specific department
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Promote development strategic from corporate to business unit model to meet the customers’ demand