Outline- retail Management: Uniqlo Xingchi Zhou Introduction

Uniqlo is one of the fast retailing’ largest and globally acknowledged brand that deals with a cohort of fashion labels. The company has been known for its quality basics whose best features meld fashion and function. Uniqlo discovered many foreign fashion goods that would be a potential in the Japan’s casual wear market (Cha and Newspaper, 2013). Uniqlo brand has changed from a low priced, low quality to affordable and high quality garments. This paper will focus on a retail analysis of Uniqlo which will reveal the retail management at Uniqlo that includes the inventory management, fast fashion and innovation, e-commerce, customer service and sales promotion.

The inventory control department controls the sales and store each week and sends out the inventory and new products to achieve the product orders (Mirza et al., 2020) This ensures that the stock has been sold out completely.

Uniqlo focuses on operational agility and product versatility. Their high quality and performance enhancement have been guided by fabric and in-house design innovation. Uniqlo plays with tech-innovation which is attuned to customer’s daily needs.

The e-commerce offers more technical details and product information to the consumers as compared to the traditional sales channel (Zhenxiang and Lijie, 2011). To quickly respond to customer demands, Uniqlo has digitized its supply chain into a digital consumer retail company that offers a superior value to the demanding clients.

Retail customer service entails acts such as answering consumer enquiries, offering customer assistance and helping them solve issue. Uniqlo is guided by consumer functional needs rather than their irrational desires.

Sales promotion attempts to offer added value and incentives to consumers through attracting more attention to products (Su, 2020). There are various sales promotion strategies can be used for the brand.