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CURRICULUM VITAE

Ormond Simpson

www.ormondsimpson.com

October 2012
SUMMARY
Principal interests in distance education

  1. Student support by various media including internet and phone

  2. Student success and retention, especially
    - institutional attitudes and structures for retention,
    - the financial costs and benefits of retention activities for students institutions and
    society as a whole
    - the psychological support of student success and enhancing learner motivation

  3. Staff development in distance learning, particularly of tutors and advisers


Publications

Books - three books on student support and retention (which have sold more than 4000 copies and one of which has been translated into Chinese). A third edition of the second book will be out in January 2013 with Routledge, New York

Book chapters - eleven book chapters, one in press.

Articles - more than 30 articles on the above topics in various refereed journals.

Training materials - a range of training materials for staff development, including texts, video and audio.
Consultancies and workshops

Consultant, given presentations and run workshops on various aspects of distance learning in the West Indies, Papua New Guinea, New Zealand, Korea, The Gambia, China, Colombia, Ghana, South Africa, Brazil, the US and the UK. Over 30 presentations given in the last five years on distance learning at various institutions in the UK and elsewhere.


Personal history

Currently working as a consultant in distance learning retention and support

Visiting Fellow, Centre for Distance Education, University of London International Programmes

Previously Visiting Professor, Open Polytechnic of New Zealand

Previously Senior Lecturer in Institutional Research and Assistant Director, Student Support at the UK Open University (UKOU)

Prior to those appointments Lecturer in various universities in Africa, the US and the UK.



Personal details
Name: Ormond Paul Simpson, BSc. Hons Dunelm, F. Cert Ed., ILTM

Sex: Male

Email: ormond.simpson@gmail.com Website www.ormondsimpson.com
Higher Education

1965

BSc Honours in Theoretical Physics, University of Durham

1966

HE/FE Teacher's Certificate, University of London Institute of Education


Appointments:

- Full time

2008 - 2009

Visiting Professor, Open Polytechnic of New Zealand

2004 -2008

Senior Lecturer in Institutional Research

Open University Institute of Educational Technology,



2002 – 2004

Assistant Director - Student Services, UKOU in the East of England

1998 – 2002

Director, OU Centre for Educational Guidance and Student Support [0.5 post]

2000 – 2002

Assistant Director Student Progress, UKOU in the East of England [0.5post]

1977 - 2000

Senior Counsellor, UKOU East Anglia Region [from 1998-2000, 0.5 post]

1968 – 1977

Lecturer, Cranfield University, UK

1971 – 1972

Instructor, Hartford State Technical College, USA

1966 – 1968

Lecturer, University of Science and Technology, Kumasi, Ghana

- Part time




2009 - on

Visiting Fellow, University of London International Programme

2006 - on

Associate Lecturer UKOU ‘Starting with Maths’ Openings course

2005 - 2006

Tutor, University of London MA in Open Distance and Flexible Learning

2003 - 2005

Associate Lecturer, UKOU ‘Technology of Music’ course

1974 – 1998

Associate Lecturer, UKOU Science Foundation course


1. Work history and interests
Current activities.

I am principally a researcher into the student experience of distance education. My particular areas of interest are:

(i) Student retention


  • the role of proactive interventions and the development of learning motivation

  • institutional attitudes to retention

  • course choice and retention

  • financial aspects of retention for students, institutions and governments

(ii) Student support and especially



  • online support

  • informal support (from families, friends, employers and peer and mentoring support)

(iii) Widening Participation

- access and e-learning

- post-access retention of vulnerable students


(iv) Staff Development and training

- helping distance learning staff develop appropriate teaching and support skills

- the production of distance staff development materials
Much of this work is summarised in my three books (see p.7) which have now sold more than 4800 copies in total. The ‘Supporting Students’ book was recently published in China.
Previous roles.

1. From 2002 – 08: Senior Lecturer in Institutional Research UK Open University with a similar remit to the above.


2. From 1998 – 2002: Assistant Director (Student Services) - managing 6 Student Service Managers, and 12 Student Service Assistants, covering study support, enrolment and advisory services as well as the management of specialist activities such as complaints, exceptions and appeals, prison students, and advisory services and chairing many working groups.
3. From 1992 – 1998: Director of the Centre for Educational Guidance and Student Support, responsible for the development of materials and activities to support both tutors and students, as well as undertaking research and innovation in student support.
4. From 1977 – 1992: Senior Counsellor with the OU. This involved the management of around 80 part-time OU tutors and the overall supervision of around 4000 OU students.

5. From 1966 – 1977: Lecturer in universities in Africa, America and the UK




2. External academic activities
(a) Consultancies, teaching and writing

September 2012

Beijing Open University

Interview with Chinese Journal of Open Education Research 18, 5


June - Dec 2011


UK Open University

Consultant on the Gates Foundation funded project ‘Bridge to Success’


February 2011 on

University of London International Programme


Consultant on the LLB email-based retention project

Oct 2009 on


Massey University, New Zealand

Consultant to the Student Retention Programme

Sept 2009 on

University of London External Degree programme


Consultant on the ‘Minimum Expectations Project’

Oct – Nov

2008


University of Maryland, USA

Tutor on online course in the Economics of Distance Learning


Sept 2008

Author for UK Open University

‘Teaching and Learning with the Open University’ – handbook for Associate Lecturers


Sept-Dec 2007

University of London Centre for Distance Education


Tutor on the Online Research Skills course.

Nov 2007

National Institute of Adult and Continuing Education


Developing e-learning in prisons project


April 2007

Papua New Guinea for the British High Commission


Workshops on student support in distance education

April 2007

The Gambia for DfID

Developing distance materials for teacher training



Sept 2007

Korean National Open University


Consultant on retention


Oct 2006

Korean National Open University


Visiting Scholar for one month

2006

Liverpool Hope University

External assessor for the MA in Cultures and Identities


2006

National Institute of Adult and Continuing Education


Consultant on prison education


2006

Open Polytechnic of New Zealand

Consultant on global trends in distance education.


2005

China Central Radio and Television University

Staff conference in Chengdu, China – paper on student support presented.

1997

University of West Indies

Consultant on Student Support Services, Barbados

1985-2001

International Extension College

Consultancies with distance education staff from Bangladesh, Romania, S.America, Ghana, Pakistan, India and elsewhere.


(b) Other external academic activities


2009

Deakin University Australia

External PhD examiner


2007

Nottingham Trent University


External DBA examiner

2005

Studies in Learning Evaluation Innovation and Development


Member of the Editorial Board (Australia)

2004

China Central Radio and Television University


Supervision of a visiting scholar.



2004 on

Article referee for journals:


  1. Studies in Higher Education

  2. Open Learning

  3. Teaching and Teacher Education (Aus)

  4. Studies in Learning Evaluation Innovation and Development (Aus)

  5. Int. J. of Higher Education and Educational Planning

  6. J. Computer Assisted Learning

  7. Korean Journal of Lifelong Learning

  8. International Review of Research in Open and Distance Learning (Canada)




2002

Institute of Learning and Teaching in Higher Education


Awarded membership

1980-90

Association of European Correspondence Schools

Author and tutor



(c) External keynote presentations

(more than 50 external presentations given in the last 25 years – this list is for the last eight years only)



September 2012


Brazilian Association for Distance Education (ABED)

Keynote address at the ABED Annual Conference, Sao Luis, Brazil

February 2012


University of South Africa

Science Foundation Tutors Conference

November 2011



Anne Arundell College USA



‘Distance education – are we failing our students?’


September 2011


University of South Africa


A series of ten presentations on student retention in distance education


September 2011



Brazilian Association for Distance Education (ABED)


Keynote address at the ABED Annual Conference, Manaus, Brazil



January 2011


Open University UK

‘22% - could we do better?’

November 2010

University of Ghana, Legon Ghana

Supporting Students in distance education in Ghana


May – June 2010


London University Centre for Distance Education

Four presentations on aspects of student retention in distance education

Sept 2009

Bogotá, Colombia

Guest speaker at the International Forum on Student Retention


July 2009

Open University UK


Two presentations on retention and e-learning


July 2009

Warwick University 2+2 programme


‘A new theory of student support’

April 2009

Massey University NZ


Three presentations on retention and support


Mar 09

University of Otago, NZ

‘Costs and benefits in Distance Learning’


Nov 08

Laidlaw College, Auckland, NZ

‘Dropout – why worry?’


Sept 08 – May 09

Open Polytechnic of New Zealand

A series of presentations on aspects of student support and retention


Oct 08

University of Middlesex - presentation over the Internet

‘Tapeworm or technological breakthrough – can e-learning contribute to student retention in higher education?’


Sept 08

College of Estate Management, University of Reading


'Weeding them out?'


May 2008

University of Ulster

‘Student success – we need a new theory of leaner support’


Jan 2008

University Association for Lifelong Learning, Birkbeck


‘A new theory of learner support’

Nov 2007

Brighton University

‘Cost Benefits of Retention’


Oct 2007

London University

Three seminars on student support


July 2007

London University Centre for Distance Education


‘Research into practice’

June 2007

Cranfield University

‘Supporting Students for Success in Distance Education’


Jan 2007

Glasgow University

‘Student retention – why should we care and what can we do?’


July 2006

Penn State University USA – video presentation


‘E-learning – the UK experience’


July 2006

Distance Education Association of New Zealand


‘E-learning – what does research tell us?’


June 2006

RAF Personal Learning Advisors Conference, Coventry.


‘Support in Lifelong Learning’

June 2006

NIACE conference ‘Future Learning’ Nottingham


‘E-learning – what does research tell us?’

June 2006

Middlesex University Business School


‘The Student Retention Business’


Dec 2005


National Extension College

‘Retention issues in the OU’

Nov 2005

UK Open and Distance Learning Quality Council


‘Financial issues in student retention’


Nov 2005

Scottish Part Time Forum

‘A formula for retention?’


Oct 2005

Universities’ Association for Lifelong Learning


‘Student Support at a Distance’

July 2004

CCRTVU staff at the University of East London - keynote


‘Student support’


June 2004

‘Facing the future – e-learning for adults’ NIACE, Leicester


‘Supporting open and distance learners’

March 2004


Manchester Metropolitan University staff


‘Are we failing our students?’

September 2003

London University External Degree programme staff


‘Retention in pt HE’

October 2003

East of England Telematics Group


‘New modes of learning’

October 2003

ILTHE seminar Belfast

‘Research and Teaching’

3. Publications

(a) Books – solely authored


Tbp 2013

Supporting students for success in online and distance education’. Commissioned by Routledge, New York








2003

Student Retention in Online, Open and Distance Learning’ RoutledgeFalmer, 168pp, ISBN 0 7494 3999 8.


2002

Supporting students in Online, Open and Distance Learning’ 2nd edition RoutledgeFalmer, 168pp, ISBN 0 7494 3999 8.


2000

Supporting Students in Open and Distance Learning’ Kogan Page, 186pp, ISBN 0 7494 3082 6.


(b) Book chapters

Tbp 2012

Student dropout – the elephant in the room of distance education’ (with Woodley) chapter in “Online Distance Education - Toward a Research Agenda" published by Athabasca University Press





2012

‘Sustainability in distance education’ (with Bourke). For the Journal of the Distance Education Association of New Zealand



2012

‘Technology supported assessment for retention’ chapter in ‘Captivation: Student Engagement and Development through Assessment’ iPED Coventry University, pub. Routledge







2011


‘Issues in E-learning Marketing’ chapter in ‘Marketing online programmes: Frameworks for Promotion and Communication’. Ed. Demiray and Sharma, Anadolu University and Indira Gandhi National Open University, pub. IGI Global ISBN 978-1-60960-074-7


2009

‘E-Learning and the Future of Distance Education’ and ‘Retention and Course Choice in Distance Learning’ chapters in ‘Distance and E-learning in Transition – Learning innovation, technology and social challenges’. Ed, Bernath, Szucs, Tait and Vidal; pub. Wiley and ISTE, ISBN 978-1-84821-132-2


2008

‘Open To People – Open With People: Ethical Issues In Open Learning’ chapter in ‘Ethical Practices and Implications in Distance Learning’ Ed. Demiray and Sharma, Anadolu University and Indira Gandhi National Open University, pub IGI Global ISBN 978-1-59904-867-3 .



2008


‘Cost benefits of Student Retention policies and Practices’, chapter in ‘Economics of Distance and Online learning’ ed. Bramble and Panda. Pub. Routledge

ISBN 978-0-415-96389-3




2006

‘Rescuing the Personal Tutor’, chapter in ‘Perspectives on Personal Tutoring in Mass Higher Education’ ed. Thomas and Hixenbaugh. Pub Trentham Books ISBN-10:1-85856-385-2



2004

‘Social exclusion and online learning’ - chapter in ‘Global Perspectives on E-learning – rhetoric and reality’ ed. Carr-Chelman pub. Sage; pp89-100; ISBN 14129 0489 7


2002

‘Doing it Hard’- chapter in ‘Supporting Student Learning: case studies, experience and practice from higher education’ ed. Crosling and Webb, pub. Kogan Page; pp34-40; ISBN 0 7494 3535 6.


1993

'Counselling by Correspondence’ - chapter in 'Key Issues in Open Learning' ed. Tait, pub Longman; pp 133-139; ISBN 0 585 21061 5.


(c) Articles in refereed journals - published

2010

(with Boyle, Kwon and Ross) 'Student-student mentoring for retention and engagement in distance education', Open Learning 25 (2)


2008

‘Motivating Learners in Open and Distance Learning: do we need a new Theory of Learner Support?’ Open Learning 23 (3)


2007

(with Gibbs and Regan) 'Improving Student Retention through Evidence Based Proactive Systems at the Open University (UK)' Journal of College Student Retention 8 (3) (US)


2006

(with Johnston) 'Retentioneering higher education in the UK: attitudinal barriers to addressing student retention in universities' Widening Participation and Lifelong Learning 8 (3)


2006

‘Predicting Student Success’ Open Learning 21(2) pp125-138



2006

‘This door is alarmed’ Journal of Access, Policy and Practice 3 (2)


2005

‘Web-based learning; are we becoming obsessed?’ Distance Learning 26 (1) pp 153-157 ISSN 0158-7919


2005

‘The costs and benefits of student retention for students, institutions and governments’. Studies in Learning Evaluation Innovation and Development (Australia) 2 (3) http://sleid.cqu.edu.au/viewissue.php?id=8 pp34-43


2004

‘The impact on retention of interventions to support distance students’: Open Learning, 19 (1) pp79-95 ISSN 0268-0513


2004

‘Student Retention and the course choice process – the UK Open University experience’ Journal of Access Policy and Practice 2 (1) pp44-58, ISSN 1740-1348


2000

(with Blanchfield, L. and Patrick, I.) ‘Computer conferencing for guidance and support’: British Journal of Educational Technology 31 pp295-306, ISSN 0007-1013, (individual contribution 70%)


1999

(with Asbee, S. and Woodall, S.) ‘Student-student mentoring in distance education’: Journal of Access and Credit Studies, 2 (2) pp220-232, ISSN 1462-0367 (individual contribution 50%)


1998

‘Counselling by correspondence in distance education’: Open Learning 3 (3) ISSN 0268-0513, pp. 43-45


1998

(with Stevens, V.) 'Promoting Student Progress by monitoring assignment submission': Open Learning 3 (8) pp56-58, (individual contribution 40%)


1998

(with Asbee, S.) 'Partners Families and Friends': Open Learning 13 (3) pp56-59, ISSN 0268-0513 (individual contribution 60%)


1993

‘Counselling and Customer Care – Distance Education in the year 2000’ Epistolodidaktika 2


1993

'Quality in Distance Learning Support' Open Learning 8 (2) pp61-63, ISSN 0268-0513


1992

'Specifying support services in the OU – the so-called ‘Student Charter’': Open Learning 7 (2), pp57-59, ISSN 0268-0513


1992

'Student needs in Distance Education' Epistolodidaktika 1


1990

(with Gaskell, A and Gibbons, S.) 'Taking Off and Bailing Out': Open Learning 5 (2) pp49-54, ISSN 0268-0513, (individual contribution 75%)


1989

(with Adams, C. and Rand, V.) 'But what's it really like? - the Taster Pack Idea': Open Learning 4 (3) pp42-43, ISSN 0268-0513, (individual contribution 60%)


1987

'Adviceline – to alter your life': pp57-58 Open Learning 2 (1) pp57-58 ISSN 0268-0513


1984

(with Brightwell, M.), 'Try it - you'll like it': Teaching At A Distance 24 pp-85, (individual contribution 80%)


1983

(with Gibbons, S.) 'Let the computer take the strain': Teaching At A Distance 22 pp59-63, (individual contribution 70%)


1982

(with Kelly, P. and Millard, J.) 'Student Progress and Drop Out': Teaching At A Distance: 22 pp69-71 (individual contribution 40%)


1982

(with Gaskell, A.) 'Slow Moving Students': Teaching At A Distance 22 pp64-69, individual contribution 70%)


1979

'Learning to Listen 2': Teaching At A Distance 13 pp52-58


1977

‘Post foundation Counselling’: Teaching At A Distance 9 pp60-67


1977

'Learning to Listen 1': Teaching At A Distance 10 pp43-46


1976

'A case for Courser Courses': Teaching At A Distance 6 pp130-132


(d) Conference contributions

2012

Research in Distance Education Conference

London



‘You be the judge - Ethical issues in Distance Education’

2011

University of London Centre for Distance Education Conference


‘Student Dropout - the elephant in the room of distance education’

2007

Cambridge International Distance Education Conference


‘A box of coloured chalk’

2006

UNESCO, Korea ‘International Policy dialogue: Challenges in Implementing Lifelong Learning for Adults’


‘Learner Support in the UK Open University’

2006

University Association for Lifelong Learning ‘Alternative Futures: Challenging Lifelong Learning’ Warwick


‘Financial Futures in Higher Education’

2006

University of Stirling ‘The First Year Experience’

‘Using strengths to support first year retention’


2006

Bath Spa University ‘Student Retention, Progression and Social Inclusion’


‘Following the Money in Student Retention’

2005

Changing Landscapes Conference,

University of Swansea




‘This door is alarmed – 35 years of widening participation in the OU’


2005

Personal tutoring in Higher Education

HEA/Univ. of Westminster, London



‘Rescuing the personal tutor in the OU’


2005

Accomplishing Complex Change in Higher Education

HEA/De Montfort Univ. Leicester




‘Retentioneering higher education’



2005

European Distance and E-learning Network (EDEN) Annual Conference ‘Lifelong E-learning’ Helsinki

‘E-learning and the future of Distance Education in the markets of the 21st century’


2005

11th Cambridge International Conference on ODL: ‘Reflective Practice in Open and Distance Learning: how do we improve?’

‘Reflection or Deflection – what’s the evidence that we learn from evidence?’


2004

European Distance Education Network

Oldenburg, Germany




‘Student Retention and pathway decisions in distance learning’

2004

International Retention conference

University of Teesside




Two papers given:

(i) ‘Institutional attitudes to


retention’

(ii) ‘The finances of retention’




2004

Assessment 2004

Bergen, Norway



‘Assessment and Retention in the UKOU’


2003

Madingley Conference on student retention

‘Proactive contact in retention’


2003

The Future of Distance Education

Cambridge



‘Will we keep failing our students?’


2003

US National Student Retention Conference,

San Diego



‘An international perspective on retention’


2003

International Student Retention Conference

Amsterdam



‘Mature Student Retention – the UKOU experience’


2002

Holistic Student Support, UCL Preston

‘Support from Family and Friends’


2001

ICDE/OU International Conference, Cambridge

[with Gaskell]




‘Tutors Supporting Students’

2000

EDEN ‘Research and Innovation in Open and Distance Learning’, Prague [with Gaskell]

‘What do students expect from their tutors?’


1992

Laurentian University, Canada

'The Student Charter'


1987

ICDE/OU International Conference, Cambridge

'Correspondence Counselling'

1984

ICDE/OU International Conference, Cambridge

'Training counsellors at a distance'



(e) Other published work

(i) Distance education courses written

2008

Handbook for OU Associate Lecturers


For the UK Open University

1991

Module on ‘Learner Support’

For the MA in Distance Education, University of London Institute of Education and the International Extension College


1987

‘Course for Counsellors’

For Indira Gandhi National Open University



1985

‘Counselling in Distance Education’

For the Diploma in Distance Education - European Home Studies Council



(ii) Short articles published

Numerous short articles and letters in various places. This list is for the last ten years only:



2010

‘Self Discipline’ Connections, Open Polytechnic of New Zealand

2009

‘Managing Your Procrastination’ Connections, Open Polytechnic of New Zealand

2008

‘Focused on distance’ New Zealand Educational Review

2007

‘Strike it rich…’ Times Higher Education Supplement

2007

Foreword for book ‘Studying at a Distance’ Talbot, Open University Press

2006

‘Coping mechanisms’; Sesame

2006

‘Evidence and e-learning’; Basic Skills Bulletin

2006

‘Behind? You need a spud’; Sesame

2006

‘The AL Contract’ Snowball

2006

‘Make Lists’; Sesame

2005

‘Bach and bytes’; Sesame

2005

‘What you can expect’; Sesame

2004

‘A Formula for success’; Sesame

2004

‘The best value there is’; Sesame

2004

‘Tutors’ Views needed’; Snowball

2004

‘Are you a lucky student?’; Sesame

2004

‘Tactics in the Exam Wars’; Sesame

2004

‘The Global University’ (Book review); J. Widening Participation and Lifelong Learning

2003

‘The Learner’s Experience of E-learning’; Adult Learning and Skills, NIACE

2003

‘Closer to success than you think’; Sesame

2003

‘Don’s Diary’ Times Higher Education Supplement

2003

‘Student retention – keeping the punters in’; ODLQC Newsletter

2003

‘Getting the most out of tutorials’; Sesame

2003

‘Researchers routed’ (letter) Times Higher Education Supplement

2003

2003


‘A funnel in your letterbox’; Sesame

‘Ron’s big moment’, Sesame



2002

‘Lending a hand’; EL Gazette 267

2002

‘The Will to Continue’; Sesame

2002

‘Informing choice’ (letter) Guardian Education supplement

2002

‘The Credit Game’; Sesame

2002

‘Help yourself to self-help’; Sesame

2002

‘Moving on from a fail mark’; Sesame

Ormond Simpson



18 October 2012






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