M ass Tourism and Sustainability
Since the beginning of the 19th century, tourism opportunities were becoming more available to the lower classes of the United Kingdom and many European countries.
England first introduced the European spa movement, in which the industrial working class went to the seaside to enjoy spa and other recreational activities. This movement later extended to various European countries such as Germany, France and Italy.
After the Second World War, it became popular for people to join standardized and all inclusive package tour for their holiday.
The term “mass tourism” was used to describe this kind of activity. Many different forms of mass tourism exist but the most common are mass beach tourism (sun, sea and sand tourism) and mass winter sports tourism.
E xploitation and Fair Trade
Exploitation
T ourism development has been once considered a tool to help poor countries. Tourism enables the countries to earn foreign exchange income, create jobs and achieve economic growth. The countries can be exploited by multinational companies of developed countries, and the benefits of tourism can be limited.
These can be explained by several factors.
1 . Concessions given to the multinational companies. Because the developing countries are not able in providing high quality services demanded by international travelers.
2 . Low paid jobs provided. Many employees in the tourism sector need specific qualifications, such as foreign language proficiency.
3. Demand on local natural resources. Due to the limited bargaining power of the developing countries, the multinational tourism investors may oblige the government of the destination to follow their r equirements and conditions; otherwise they will not be willing to invest in some projects.
4. Economic leakage. With the advancement of communication technology, major corporations nowadays can develop strategic alliances to enhance their competitive advantage.
Furthermore, because the host destination may not be able to produce the quality of goods that satisfies the demand of international tourists, consumer goods may need to be imported from other countries to satisfy the demands of the visitors.
Fair Trade
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