PHILTECH INSTITUTE OF ARTS AND TECHNOLOGY INC.
SUBJECT: TREND AND ISSUES IN HOSPITALITY
WEEK 1(AUGUST 24-29, 2020)
COURSE DESCRIPTION
This introductory course provides an overview of the hospitality and tourism industry, its growth and development, industry segments and their distinguishing characteristics, trends and current concerns. Students are introduced to career opportunities and the employability skills needed to succeed in specific hospitality fields.
COURSE OBJECTIVES:At the completion of this course, students should be able to:
Discuss and analyze the key factors responsible for the growth and development of hospitality and tourism.
Describe the current trends and challenges faced by the hospitality and tourism industry, in the context of global economic, environmental, health and other social concerns.
Introduction to Current Issues in Tourism and Hospitality
The field of tourism and hospitality is a fast changing one. Because tourism is not a single discipline but is connected to many other aspects of life it is constantly changing.
These fast moving changes require that tourist companies must be constantly on the alert to detect changes, trends and issues early so that they can make the necessary adjustments to their businesses.
Let’s explore.
Globalization and Its Effects on Tourism Development
“Globalization-It is the process of interaction and integration among people companies and governments worldwide. It is facilitated by the rapid movement of people, information , money and ideas around the globe.
How is globalization felt in the tourism context? We can think of several ways which include the following:
Commodification and trivialization of local cultures –everything takes on a practical and commercial (for money) aspect
Money is king!
Homogenization –all cities of the world look the same. Experiencing the diversity of building styles, dishes and cultures was once a main reason to visit cities. Today as one travels around the world one finds that many airports, hotels and cities are more or less the same –this takes the fun out of traveling.
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