1. Veterans
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Tourism
They make up 21% of all leisure travelers and 14% of business travelers in United States.
Veterans take an average of 4.1 leisure trips and 6.7 business trips per year.
They are financially conservative and want to be taken care of when travelling.
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Food preference
The seniors usually prefer food that they are familiar with, which to a great extent depends on their cultural background.
Some seniors have become more health-conscious in their food choice because of their health problems such as high blood pressure and diabetes.
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