Prefatory Parts Cover email

Dear Team,

• 
  First paragraph describing the purpose for sending the proposal and if needed, a reference to an earlier discussion, call for proposal etc.
  
• 
  The second paragraph summarises the key elements of the proposal in 2-3 sentences and provides the recipient with other useful information about the different parts of the report.
  
• 
  Closing paragraph that establishes goodwill by thanking or complimenting the recipient, and also includes a call for action.
  

1. 
   What is this proposal about?
   
   1. 
      What is the method used to launch this product? – A financial element ($1 Million with a 10% projected growth rate y-o-y)
      
2. 
   What do you suggest/conclude?
   

1. 
   Background/Scope/Statement of Need/Problem
   

What is your idea? What challenges and pain points will you resolve for users?

What are some key factors related to being successful in your target sector? Who are your competitors? Who makes up your target audience? Who are your target segments, buyer personas, and ideal customers?

What problem are you solving through your idea for your target?

2. 
   Description of plan/Activity/Solution (Phased plans – pointers – numbers)
   

3. 
   Financial Summary/Cost/Budget (Graphs – tables)
   

What is your cost structure and what are your revenue streams? Describe your fixed variable costs and how will you make money? Consider your sales goals for the near future and long-term. What amount of funding will you require from investors? Where will that funding go? Do you have a month or year-wise projection chart?

4. 
   Organizational information (Ethos - build credibility)
   

5. 
   Conclusion/Summary statement– Return on investment