Providing an Interoperable Standard for Networked Media Devices



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Providing an Interoperable Standard for Networked Media Devices

The New York Times summarized the 2003 Consumer Electronics show with the following statement:


“Since the consumer electronics industry has persuaded people to convert their music, photos and television into digital form, it is now possible for nearly any bit of sight or sound to be disgorged by nearly any digital electronic device. And that sets the stage for the industry's next big opportunity: selling products that link all these digital devices into various forms of home networks.” (January 11, 2003)
We are at the beginning of a significant evolution of how people store, share, and use digital media content. The change is evidenced by adoption and success of portable MP3 players, and this is just the first step in an ongoing process. In the next phase of this evolution, there will be an explosion of digital media consumer devices to distribute music, photos, video and other files throughout the home and the workplace. GlooLabs's technology and market strategy positions the company to capitalize on this mega-trend.
GlooLabs was formed in 2002 as a software company focused on interoperability and distribution of media between legacy, current and future media devices. Our software technology, called GLOO, allows digital files stored on a PC, Mac or a stand-alone storage medium to be played back through a variety of devices on a wireless or wired network. GLOO created a new protocol, DMTP (Digital Media Transfer Protocol), that allows new and existing media devices to discover and communicate with each other on a network in a peer-to-peer fashion. GLOO also brings Internet-based, media services, such as Internet radio, into the household, school or office environment.
The success of GlooLabs is based on its commitment to three core principles:

  1. Networking is essential for media devices and the value of being on the network grows as additional nodes (stereos, cameras, PDA's, computers, etc.) are added to the network.

  2. Interoperability of legacy, current and future media devices (computers, PDA’s, remotes stereos and/or powered speakers, TV’s, video recorders, digital cameras, storage devices, etc.) is critical for user adoption. Competition for standards abounds (PC, Mac and Linux; UPNP and Rendezvous; iTunes and MusicMatch, etc.) while end-users want and expect their products to seamlessly interoperate with ease, regardless of where the standards may land.

  3. Developers create the future. GlooLabs open community code and its encouragement of a rabid developer community will spur the development of novel applications, services and devices.


Business Model

GlooLabs' provides turnkey solutions (software, an optional hardware reference design) to device manufacturers.
GlooLabs licenses its GLOO middleware technology (client, server, and remote control software) to media device manufacturers who want to participate in the digital convergence space. GLOO licensees pay a licensing fee, a per unit royalty and engineering expenses to integrate GLOO into their devices.

Objective

GlooLabs seeks partnerships with OEMs and ODMs to bring Digital Media Adapters as well as other wireless media devices to market. With its 100% Java solution, the GLOO technology can quickly and cost effectively be ported to new hardware platforms. GLOO allows manufacturing partners to introduce products to the market without long software development cycles. GLOO also provides a product line strategy with the ability to support distribution of digital images and video.

Management Team

GlooLabs was co-founded by Dan Lovy (President), David Arfin (CEO), Nate Saal (Developer Relations) and Seth Godin - a team of successful veteran entrepreneurs with a combined 60 years of leadership positions in startups and technology companies. GlooLabs has recruited a talented team of employees and contractors. In addition, GlooLabs advisors include Ed Oates (co-Founder of Oracle), Len Lehmann (Founder of Global Village), Peter Detkin (former VP-Legal, Intel), Seth Godin (co-inventor of Gloo and Marketing guru), Martin Mazner (three successful software companies), Professor Cliff Nass (Stanford Professor) and Karen Alter (former Intel executive) and Yuval Shachar (CEO P-Cube). Wilson, Sonsini, Goodrich & Rosati is GlooLabs’ counsel.

Finance

GlooLabs has been bootstropped by customer revenues, founders, and contractors. The company is completing in an angel financing round to accelerate its growth. For more information, please contact David Arfin 650-327-7050 or david@gloolabs.comarfin.org.



June 12, 2003 Page

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