Samsung signs beckham as london 2012

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Samsung has signed David Beckham up as its global brand ambassador for the London 2012 Olympic Games. Beckham begins his ambassadorship immediately and will play a role in raising awareness of Samsung’s sponsorship of the games.
Samsung Electronics has announced an agreement with David Beckham to be its global brand ambassador for the London 2012 Olympic Games. Beckham will begin his ambassador role with immediate effect and will play a key part in raising awareness of Samsung’s sponsorship of the Olympic Games. The collaboration will start with appearances in multi-platform adverts and public relations campaigns, covering various elements of Samsung’s London 2012 marketing programme.


At the official signing of the partnership Mr. Gyehyun Kwon, Vice President & Head of Worldwide Sports Marketing, Samsung Electronics, said that Samsung and David Beckham shared a great number of common values ranging from their mutual commitment to youth and their continuing efforts to encourage more people to participate in sports.
Samsung Mr David Song,  Managing Director, UK and Ireland, Samsung Electronics, David Beckham, and MrGyehyun Kwon, Vice President & Head of Worldwide Sports Marketing, Samsung Electronics at The Savoy Hotel, London. Photo accredited to: David Parry/PA Wire.


“Sport has a unique power to reach people and bring them together,” said MrKwonadded.  “David has been actively taking part in a number of initiatives to help young people around the world to enjoy a better life, while Samsung’s London 2012 marketing campaign will also place great importance on the value of engaging youth.  And to this end, we’re delighted that David will be supporting our goal to extend the Olympic Games spectator experience to fans throughout the world using our leading smart mobile technology.”


David Beckham was Samsung’s number one choice to be global ambassador for the sponsorship of London 2012. His success as a sportsman and his ambassadorial role in bringing the Olympic Games to London were among the many reasons for his selection. Yet, having been born in Leytonstone (itself only a single tube stop from the London 2012 Olympic Park) and having played football in the streets and parks of the area as a boy, it’s clear that David Beckham’s connections with London 2012 are unparalleled.


Commenting on the agreement Beckham said: “I'm very proud to be part of the team that brought the Olympics to my home city, London.  It is one of the greatest events in the world.  Working with a globally respected brand, like Samsung, our aim will be to help more and more people to enjoy and share the excitement of the London 2012 Olympic Games."


As a Worldwide Olympic Partner, Samsung is keen to realise the contribution sponsorship of the wireless category brings to the Olympic Games. High profile and carefully chosen partners, like David Beckham, bring immediate and direct attention to the wealth of experience and technical capability Samsung delivers to the Olympic Games clearly highlighting this in a strong, positive light. 


Mr. Kwon observed: “David Beckham is a global sports icon who is helping to raise the profile of the London 2012 Olympics and attracting more of us to watch and to actively participate in the Games. We are very excited about the new partnership for our customers and fans of the Olympics and we’re looking forward to working with David across the range of London 2012 marketing initiatives we will be pursuing until the end of 2012.”



Mercedes-Benz today announced a multi-platform global marketing partnership with the 16-time Grand Slam Champion and world’s number one tennis player, Roger Federer.  The multi-year deal will cover the use of his image, personal appearances and product placement in a partnership that makes Roger Federer the latest Mercedes-Benz brand ambassador.

roger federer mercedes-benz usa brand ambassador

The agreement coincides with the start of the Mercedes-Benz sponsorship of the US Tennis Open Championship, beginning in August. Since the beginning of 2008, Federer has served as an ambassador for Mercedes-Benz China.  Mercedes-Benz has used tennis as a marketing platform for more than 15 years and this partnership looks to extend the brands visibility throughout the sport.

“I am delighted that we are adding Roger Federer to the Mercedes-Benz family of sports and celebrity ambassadors on a global level. When it comes to tennis, he is without doubt one of the greatest of all time and he truly has become a global icon..,” said Stephen Cannon, Vice President Marketing for Mercedes-Benz USA.”  We are looking forward to working with Roger on a number of initiatives. Much like our own brand, Roger has an impressive and unrivalled history but the best is still yet to come,” he added.


Tissot is one of the most popular brands for manufacturing luxury watches. Tissot watches are in high demand among the people of different age groups and professions. This Swiss watchmaker company was founded in 1853 by Charles-FelicienTissot who established its first factory in the Swiss city of Le Locle, in the Neuchtel area of the Jura Mountains.The timepieces of this brand will easily win your heart with their attractive design and utmost functionality.

Tony Parker , the french basketball national team captain has become the latest global ambassador for Tissot.The Famous Swiss company announced this good news on 21st September. The deal is the latest in a long history of sports endorsements from the famous watchmaker following agreements with other sports stars such as Manchester United striker Michael Owen, pioneering female IndyCar driver Danica Patrick, and world champion MotoGP racer Nicky Hayden.

Parker who is said to have earned as much as US$8 million from endorsements last year has now signed a deal with Tissot which is believed to worth around US$600,000, although on official statement have been released regarding the payments. 

It clearly shows the strategy of Tissot's marketing as the acquire Tony Parker's European roots and International recognition.

The French international has won the prestigious NBA Championship titles , remarkably three times from 2003 , 2005 and 2007. And he has also been on the NBA all star on all the three occasions. In 2007, Parker was announced as the MVP (Most Valuable Player) in the NBA finals, the first foreign-born player to receive the honour. Still the 28 year old highlights his involvement as a pro player in basketball was just destiny.

In 2009, its first year of collaboration with the International Basketball Federation (FIBA), Tissot was entrusted with the timekeeping and data handling for EuroBasket in Poland. Tissot's involvement in basketball also appears destined to grow at a rapid rate. This year, the watchmakers were honoured with the same responsible role at the 2010 FIBA World Championship for men in Turkey, which was eventually won by the USA after a thrilling game in which we the saw the host nation reach the final. Tissot takes on that role again at the FIBA World Championship for Women which gets underway on Thursday in the Czech Republic.


On April 13, 2011, the Swiss top watch brand AudemarsPiguet with the latest brand ambassador, the top international racing driver Michael Schumacher appeared in Shanghai, China.

Mr. Schumacher who has seven world titles arrived in Shanghai on Wednesday afternoon, he was the first time to appear in Asia-Pacific region as the brand ambassador for AudemarsPiguet, together with four dozen brand guests and a dozen of Supercar owners met in Shanghai TianmaVelodrome, shared racing experience. More surprise is that Schumacher personally drived SLS AMG on the track at top speed, showing kings demeanor to the limit.

The group photo in Shanghai TianmaVelodrome (from left to right: the AudemarsPiguet CEO of China and Hong Kong David von Gunten, AudemarsPiguet brand ambassador Michael Schumacher and president of AudemarsPiguet in Asia, OlivieroBottinelli).

The activities that day were exciting, in particular, the gripping “accuracy” Regularity Racing, many car owners drived his own car for precision and speed racing: it set the official reference time in the race, the gap between results and this reference time was smaller, who would win, and the winner was awarded by Michael Schumacher.

A dozen of super sports car owners took part in the accuracy race organized by AudemarsPiguet in Shanghai TianmaVelodrome.

The AudemarsPiguet CEO of Hong Kong David von Gunten said that “Shanghai has become the world’s most important luxury market and the center of Chinese Formula Racing, today we specifically arrange the activities in Shanghai TianmaVelodrome, and hope that all guests can enjoy the elegance of the legendary King”.

After the game, all guests were invited to attend the cocktail party and dinner in the Park Hyatt, and were close to the AudemarsPiguet brand ambassador Mr. Schumacher. In the background of delicious food and jazz, the atmosphere was relaxing and pleasant. The watch exhibit was fancy, the world-renowned Royal Oak and Royal Oak Offshore were more eye-catching under the wonderful interpretation of models with Formula race dresses.

The news conference photo (from left to right: the AudemarsPiguet CEO of China and Hong Kong David von Gunten, AudemarsPiguet brand ambassador Michael Schumacher and president of AudemarsPiguet in Asia, OlivieroBottinelli)

At the dinner, the model dressed in racing suits interpreted the latest AudemarsPiguet.

The AudemarsPiguet brand ambassador Mr. Schumacher said at the dinner “I am delighted to be invited to attend the activities held by AudemarsPiguet in Shanghai, and get to know a lot of friends who love racing as me. I have eyes only for AudemarsPiguet, today, I am deeply honored to meet with you first time as the brand ambassador.”

Asian president of AudemarsPiguetOlivieroBottinelli and the AudemarsPiguet CEO of China and Hong Kong David von Gunten presented the special customized Yuxi to the AudemarsPiguet brand ambassador Michael Schumacher at the dinner.

When talking about selecting Schumacher as the brand ambassador, the Asian president of AudemarsPiguet OlivieroBottinelli, said that “Mr. Schumacher is not only the greatest racing driver ever, but also a broad-minded, low profile and public-spirited man. Loving sophisticated techniques and bold design, Schumacher and AudemarsPiguet uphold the same idea, he is the best choice to be the brand ambassador.”

At the dinner, he announced that all the money got from the dark bid auction of Royal Oak Offshore Arnold Commemoration Watch would be donated to China Children and Teenagers Fund, to help improving children education facilities in remote areas of China.


Since 2004, Michael Phelps has brought a human face to the values of OMEGA and his enormous international popularity and success continue to bring instant worldwide recognition to the brand. Michael was born and raised in Baltimore, Maryland and started swimming at the age of seven, in part due to the influence of his sisters who were also swimmers.

He excelled almost immediately and by the age of 10, he had already set a national record for his age group. More age group records followed and Michael’s rapid improvement led to his qualification for the United States Olympic team in 2000 at the tender age of 15.
37 world records: :: <small>OMEGA</small>

A warm welcome to OMEGA

Michael Phelps and OMEGA – shared dedication to time and timing. About his relationship with the company, Michael says, “Time and timing are as important to OMEGA as they are to me. OMEGA has offered unwavering support for a long time. I really think that being part of a company like this is extremely special.” He adds, “OMEGA and I have been very good partners and it’s been amazing to have been an ambassador for so many years. It’s like having a family around when I’m traveling. I’m looking forward to sharing time with them this summer at the World Championships in Shanghai, and of course I'm looking ahead to London in 2012.”

Michael’s contributions to sport

Stephen Urquhart, the president of OMEGA, commented recently on his brand's most prominent swimming ambassador, saying, “How can we calculate Michael’s contribution to his sport? He’s the most successful athlete in any sport in Olympic history. He’s won more gold medals at the World Championships than any other swimmer.

His achievements are mind-boggling.”

Stephen Urquhart is right: Michael won eight gold medals at the 2008 Beijing Olympic Games, setting seven world records and one Olympic mark in the process. Four years earlier in Athens, he won six gold medals and two bronzes, so his Olympic total is a staggering 14 gold medals and two bronzes. To put his 2008 accomplishment in perspective: only three countries – China, the United States, and Germany – won more gold medals than Michael Phelps.

Michael has set 37 world records including 29 solo world records and eight as a member of a relay team. At the FINA XIV World Championships in Shanghai, he looks forward to adding to the 20 gold medals he won at previous World Championships (which is, in itself, a record).

Michael Phelps: better under pressure

The expectations placed on someone who has enjoyed Michael Phelps’s level of success are enormous. Will he be

able to cope with it in the upcoming World Championships in Shanghai?

Michael Phelps’s coach, Bob Bowman has said about his star, “His greatest strength is his ability to relax and focus under pressure. As the pressure gets higher, he performs better – that’s very rare. He has an ability to be at his best at

the critical moment.”

OMEGA joins the rest of the world in looking forward to the greatest swimmer ever adding to his legacy.


Mumbai: Tennis star Sania Mirza was Monday signed by world's leading sports brand Adidas as its first global brand ambassador.
Announcing this, Hartwin Feddersen, director of marketing, Adidas India said, "Sania is one of the most recognisable faces of global tennis and is a youth icon amongst young Asians across the world. Her appeal goes well beyond tennis and the sporting world and it's only natural for us to use her as a global brand ambassador."
Commenting on the tie-up with Adidas, Sania Mirza said: "I am extremely happy to be part of such a distinguished family of players and brand ambassadors. I have been associated with the brand as a junior and I believe adidas' experience and expertise will be a key part of my on-court performance. I am really looking forward to wearing the stylish 3-Stripes for many years to come."
Sania thus officially earns her stripes and joins a long list of Adidas superstars like David Beckham, Kaká, Lionel Messi, Zinédine Zidane, Sachin Tendulkar and Ricky Ponting.


MUMBAI: Arriving in India, nephew of arguably the greatest Formula 1 race drive of all time - Ayrton Senna, Bruno Senna, Gillette Fusion’s global brand ambassador is all set to race for the first time on Indian soil. The Formula 1 race in New Delhi in October is the first-ever F1 race to be held in India and has already generated tremendous excitement among fans.

An enthusiastic Bruno Senna was equally happy on his maiden voyage to India, upbeat about his racing prospects for the season with Lotus Renault. As Gillette’s global brand ambassador, Bruno was excited that the Gillette Fusion razor is now available in India.

Bruno Senna, Gillette Brand Ambassador and Formula One Lotus Renault GP driver; share his experience of Gillette Fusion, "In Formula One, precision is the key to success. The super fine tolerances between mechanical components and the constant effort to reduce aerodynamic drag and maximize down force are major factors in any team’s success.”

"Gillette makes similar efforts to reduce friction when shaving and make it a more comfortable experience for all men. With the comfort of Fusion’s 5 blades and the precision of 1, the Gillette Fusion shaving system is the best shaving technology in India currently. Like most guys, I like maintaining a clean shave. In fact, it even makes me more confident when I am racing. As Gillette’s global brand ambassador, I am truly happy that now Indian men will also get to experience the comfort of a Gillette Fusion shave.”

Also commenting on the Gillette Fusion shaving system, Sharat Verma, Marketing Manager, Gillette, said, “The launch of the Gillette Fusion range, which is Gillette’s best shaving system in India is in line with our purpose of touching and improving more lives. The Fusion shaving system with five blades in front and a precision trimmer on the back is a step change vs Mach 3 and delivers Gillette’s closest and most comfortable shave.

"Priced at just Rs.299**, Gillette Fusion Razor and Fusion Shaving Gel guarantee an unparalleled shaving experience through a next generation shaving technology at an affordable price. We are excited to have our international brand ambassador and Gillette Fusion loyalist Bruno Senna with us in India. Gillette has always been associated with winners and we are confident that Bruno will do exceedingly well in India. We wish him all the very  best in India’s first-ever Formula 1 race.”

Gillette Fusion is the first shaving system for Indian men that offers the ‘comfort of 5 blades the precision of 1 by combining revolutionary blade technologies in the front and on the back of a single shaving cartridge to deliver the best manual shave in India. Fusion system razor is available in retail outlets across the country at an attractive price of Rs 299** only. Fusion Hydra Gel is also available at Rs 299.  Gillette Fusion stands unique with its break through 5 blade Shaving Surface technology and 1 precision trimmer for the tricky shaving areas, assuring  an unparalleled  shaving experience.


Braun, the P&G-owned electric shaving brand, has hired José Mourinho as its first ever global celebrity brand ambassador.

josé mourinho is the face of braun\'s latest campaign promoting its series shavers range

José Mourinho is the face of Braun's latest campaign promoting its Series shavers range
Photo: Rankin for Braun

The Real Madrid coach will appear in television and print advertising to promote the company's premium men's electric shavers, including the Series 7 and Series 3. The campaign launches in October.

Mourinho said: "First of all I do them because I feel something with the product. Braun is a brand that I like. It's a brand with prestige.

"They think I am good for their image. I also think being connected with Braun is good for my image. It's a good partnership."

Braun executives view Mourinho's "charisma, style, passion and performance" are synonymous with its brand's heritage.

James Nunn, grooming brand communications director at Braun, said: "We're extremely excited to have José Mourinho on board as a global ambassador for Braun, especially as he has such an affinity with our electric shaving products.

"He is a truly unique man, as evidenced by his timeless, individual style, unapologetic success and thoughtful ambition. Not only is he a leader in his field, but he is also an icon for men throughout the world."



photo:chinese star yao ming, a member of the nba houston rockets in his third season, signed an ambassador agreement with the tag heuer, announced the swiss sports watch andchronograph brand on monday in houston.

Chinese star Yao Ming, a member of the NBA Houston Rockets in his third season, signed an ambassador agreement with the TAG Heuer, announced the Swiss sports watch andchronograph brand on Monday in Houston.

Chinese star Yao Ming, a member of the NBA Houston Rockets in his third season, signed an ambassador agreement with the TAG Heuer, announced the Swiss sports watch and chronograph brand on Monday in Houston.

"I am genuinely honored to be a part of the TAG Heuer team," Yao Ming told a brief news conference in the Hostonian Hotel Club and Spa.

"All my life I have admired the great explorers and pioneers. These are characteristics I see in TAG Heuer. I look forward to working closely with the brand on projects in China and around the world," Yao added.

Yao joined the TAG Heuer Ambassadors that included golfing legend Tiger Woods, rising tennis star Maria Sharapova, Formula One driver Kimi Raikkonen, as well as world free diving champion Tanya Streeter.

"We are delighted Yao has joined the TAG Heuer team," said Jean-Christophe Babin, TAG Heuer's President and Chief Executive Officer, at a signing ceremony last Friday, the video of which was shown to the news conference.

"Yao is a two-time NBA All-Star and is already described as oneof the best centers to ever play the game," Babin added.

"Off the court, Yao showed he's not just an agile, multifaceted basketball player and sporting phenomenon, he's also a commercial and social phenomenon of truly global proportions.

"He travelled back to China to play for the Chinese National Team and host a multinational telethon to raise funds to battle SARS. He is helping change the world's view of modern China," Babin said.

The contract between TAG Heuer and Yao will begin January 1, 2005, and Yao will soon be showcased extensively in the famous TAGHeuer advertising campaign.

No details about the agreement were released to the media.

"It's a long-term contract," said Catherine Hou, brand manager from ShanghaiRepresentative Office of TAG Heuer, the benchmark inprestigious Swiss sports watches and chronographs since 1860 and ranked as the fourth luxury brand in the world watch market.

"Yao Ming will be directly involved in the development of new TAG Heuer products, and TAG Heuer's strategic partnership with Yaoalso emphasizes its global brand commitment to China where TAG Heuer is already operating more than 50 points of sales including a boutique in Beijing, and is geared up for a strong expansion plan," said Hou.

TAG Heuer has been developing its new role as official timekeeper and chronograph for the legendary Indy 500 and IRL championship since the Olympic Games in the 1920s, and maintained its cooperation with Team McLaren Mercedes, Woods, Bourdais and Sharapova and so on.


Manchester United winger Nani has been inducted into Adidas as a brand ambassador. He was a Nike player for quite some time and he has now moved over to wear adidas boots and be a symbol for them.

For your information: Both, United and Portugal, are under sponsorship deals with Nike.

When they say be a symbol for them, they mean it by making him wear two jackets and one pair of shoes displaying the adidas logo quite blatantly. Nani will be wearing the adidas F50 during his matches.

Nani visited the adidas headquarters in Herzogenaurach, Germany to meet his fans at the AdiDasslerSportplatz and visits the adidas Walk of Fame and adidas Originals.


Sports daily newspaper Marca reported today of a new and improved contract between Nike and Cristiano Ronaldo.

Nike will pay Real Madrid’s superstar Cristiano Ronaldo 6 million euros per year until 2014, which make Ronaldo the highest paid footballer under Nike’s contract (CR9 earned 4.5 million euros under its previous contract with Nike).

While this new deal makes Ronaldo the best paid footballer of those Nike sponsors, he remains behind American stars such as Kobe Bryant (7.5 million euros) and LeBron James (9 million euros), and Tiger Woods (16 million euros).

According to Marca, Nike’s undertaken its negotiations with Ronaldo to counteract any attempt from Adidas to lure him away. Last summer Real Madrid (whose official sponsor is Adidas) shown some dissatisfaction when Ronaldo extended his contract with Nike and appeared to the medical examination with a Nike shirt.



Mumbai: Toshiba Corporation has appointed the “Master Blaster” and “Living Legend”, Sachin Tendulkar as its brand ambassador across its product categories of laptops, LCD TV and Home Appliances and for corporate branding in India. Tendulkar is a world-renowned Indian cricketer who has to his credit innumerable records and path-breaking achievements in the cricketing arena.

With Tendulkar as the new brand ambassador, Toshiba will be launching an extensive cross-product media campaign with the key message of “Quality, Technology, Design”.

As to why Tendulkar was chosen as Toshiba’s brand ambassador for India, Mr. Kenji Urai, Managing Director, Toshiba India Private Limited said, “Cricket is the most popular sport in India and Sachin, the most formidable and popular cricketer, is an influential figure. His cricketing achievements and constant quest for high performance is in line with Toshiba’s “Leading Innovation” tagline, where Toshiba aims to provide products with innovation in high Quality, leading-edge Technology and stylish Design.”

Speaking of his endorsement for Toshiba, Tendulkar said, “Toshiba is all about excellence in Quality, Technology and Design. They believe in perfection and innovation which has also been the guiding force throughout my career. I am extremely happy to be a part of Toshiba family.”

As the brand ambassador for Toshiba, Tendulkar will be featured in Toshiba advertisements in major media for its laptops, LCD TV and home appliances. It is hoped that Toshiba’s leading technology and quality, coupled with the image of Tendulkar’s prowess in cricket, will result in a positive effect for the brand.


You must have seen the Nike gold shoes which were the limited edition shoes only for the Olympic champions and not only gold, but Nike has earlier produced a line of diamond sneakers too that sold out for $50,000! So, after diamond and gold it’s time for Nike to launch some sterling silver shoes.

air jordan silver shoe

Air Jordan Silver Shoe

Air Jordan Silver Shoe, sterling silver, Michael Jordan

If you are a die-hard fan of Michael Jordan who is also a brand ambassador for Nike’s Jordon range, you must have seen the range of twenty-one pair of shoes autographed by the legendary player. The collection included a shoe worn by Jordan during his fabulous career and was up on eBay few years ago.

Yet again, eBay has been hit by the collection of a 10-pound, sterling silver Air Jordan 1 shoe. The seller claims that the shoe is one of the 10 bespoke shoes that were birthday gift for MJ years ago. Not only the silver sterling but the seller has shell out another shoe in red and white that is an autographed 1994 AJ 1. Although the shoes are not that visually appealing, but it’s worth shedding $60,000 for a Michael Jordan shoe!


ROCKSTAR ENERGY DRINK enters the world of MotoGP racing in dramatic fashion with sponsorship of returning World Champion Jorge Lorenzo. Recognized worldwide, Jorge Lorenzo – The Spartan – is one of the fastest men on the planet, and has the most dynamic personality in the sport. In addition to winning the MotoGP World Championship title, Lorenzo accumulated nine first place victories,

ROCKSTAR is the world’s most powerful energy drink. Enhanced with the potent herbal blend of Guarana, Ginkgo, Ginseng and Milk Thistle, ROCKSTAR is formulated to provide an incredible energy boost for those who lead active and exhausting lifestyles – from athletes to rock stars.

seven pole position starts, sixteen podiums, and a record breaking three hundred and eighty three points in the 2010 season. ROCK- STAR looks forward to an exciting and successful title defense in the 2011 MotoGP racing season.

Said Lorenzo about the deal, “It is a pleasure to secure this sponsor- ship agreement with ROCKSTAR ENERGY DRINK, and I believe that this is the start to a very close relationship. I love to be different than the others in my sport and I believe I’ve got that with ROCKSTAR ENERGY DRINK. This is my first American sponsor ever, and no other rider in MotoGP has an endorsement deal with ROCKSTAR. I am very proud to bring the ROCKSTAR brand into our sport, and I can only hope to offer the same results for 2011 that I delivered last year.”

Jason May, EVP Marketing for Rockstar Energy Drink, expresses his enthusiasm, “Jorge is an fantastic brand ambassador for ROCK- STAR, we couldn’t be more excited about this deal. Very few things say ‘energy’ better than MotoGP, and there is no better rider is the series to support ROCKSTAR than Jorge Lorenzo. As we continue to expand ROCKSTAR’s international footprint, our alignment with Lorenzo will further propel ROCKSTAR’s positioning as a global brand.”


Oakley announced that MotoGP icon Valentino Rossi has joined the Oakley family as a brand ambassador. Rossi’s current favorite is Oakley’s Holbrook sunglass. He is working with the company’s designers to develop his own version of the classic style, and it will be known as the V46 Signature Holbrook. As brand ambassador, Rossi will be the face of the company’s Icon campaign in Italy and Spain. Rossi has nine Grand Prix World Championships to his name, a record seven of which are in the premier class. He has cemented his status as a motorcycle icon with more than a hundred career wins so far. He currently holds the record of 79 wins in 500cc/MotoGP.

valentino rossi

“Valentino’s thirst for adrenalin fits the Oakley brand perfectly,” said Scott Bowers, SVP of Global Marketing and Brand Development at Oakley. “He continually pushes performance to the limit, and he respects the fact that we earned our authenticity by doing the same. In all the sports that demand the best vision possible, world-class athletes depend on Oakley eyewear technology for the ultimate in performance and protection. Valentino respects and appreciates that fact. In addition to his record-breaking successes, he is known for his outgoing nature, and Oakley style speaks to his unique personality. We are honored that he has joined us to serve as a brand ambassador,” Bowers concluded.


lionel messi to be unicef ambassador

For the first time in the history of FC Barcelona, a player will become a worldwide Unicef ambassador. As reported on the club’s official website, Lionel Messi will be presented with this new distinction on Thursday in the Sala Paris at the Nou Camp.  

A press conference will be held at 13:30 on the 11th of March, to announce the cooperation between Messi and international organization UNICEF. Barcelona president Joan Laporta and the worldwide director of corporate partnerships for UNICEF, John O’Brien, will also be present at the press conference.
Argentina international and Barcelona forward Lionel Messi, 22, will join the group of famous goodwill ambassadors who include the likes of film stars Orlando Bloom and Mia Farrow, as well as singers Shakira and Ricky Martin.  The young prodigy will use his fame to help vulnerable children, mainly through a series of activities geared towards supporting children’s rights.


100x150 golfer adam scott is mercedes benz new brand ambassador

The Australian professional golfer, Adam Scott, was appointed as the new international golf brand ambassador.

He is the perfect representative for the brand because of all his achievements, like being the winner of the 2011 WGC-Bridgestone Invitational. He embodies Mercedes-Benz excellence, which is part of the reason he was chosen.

Luder Fromm, Mercedes Global Marketing Director commented, “I’m delighted to welcome Adam Scott to the Mercedes-Benz family – our values of fascination, perfection and responsibility fit perfectly with Adam’s own principles. He has had such a great year, and we believe that he will be a valuable asset to the Mercedes-Benz golf. He’s a new breed of golfer who embodies Mercedes-Benz values both on and off the course– the best or nothing.”

“It’s a real honour to be involved with Mercedes-Benz – a brand with a reputation which is second to none, and whose values mirror those of golf,” Scott said. He also added his happiness saying, “It’s great to be part of a brand that is extensively engaged not only in the world of golf but also other platforms that fit so well with my personal interests. Its motorsports activities are a given, but its sponsorship of Fashion Weeks across the world are fantastic.”


Rolex Milgauss absolutely has a lightning bolt as its additional hand; but it couldn’t attraction the fastest man on apple USAIN BOLT to accept the alarm to be on his wrist. Even admitting he got appellation “Lightning Bolt” – which would bout altogether with the Milgauss’ lightning bolt, the Jamaican sprinter brilliant prefers added Swiss aberrant brand. Usain Bolt is the new agent of HUBLOT.

Months before, Usain visited Manchester United training arena wherein he admired the Hublot’s Manchester United “Red Devil Bang” watch. Later, he visited Angola and awarded a Hublot’s Watch by the company’s sole representative; and in Shanghai today, Usain St. Leo Bolt, C.D. – virtuoso of 100 m, conquistador of the 200 mm, the man who bankrupt all the annal on the able-bodied tracks, joins the ranks of the aberrant sportsmen and women who are associates of the HUBLOT family.

hublot replica watches

Born in 21 August 1986, the Jamaican sprinter and an Olympic gold medalist, Usain St. Leo Bolt, C.D. holds the apple almanac for the 100 meters, the 200 meters and, forth with his teammates, the 4×100 meters relay. He aswell holds the Olympic almanac for all three of these races. At the 2008 Summer Olympics, Bolt became the aboriginal man to win three sprinting contest at a individual Olympics back Carl Lewis in 1984, the aboriginal man to set apple annal in all three at a individual Olympics, and the aboriginal man to authority the 100 and 200 m apple and Olympic titles at the aforementioned time. He accepted his brilliant superior in 2009 and 2010, if he won the sports agnate of an Oscar at the “Laureus Sports Awards”, the a lot of important honorary acumen in the all-embracing antic calendar.

As the Hublot’s ambassador, Usain Bolt took allotment in a alms accident on the 6th of July acknowledging the USAIN BOLT FOUNDATION. In foreground of the accomplish in Nyon – Switzerland, the fastest agent in the apple alveolate himself adjoin 10 adolescent athletes age-old from 3 and a bisected to 13 years called from beyond the region. Here is the stake: for anniversary adolescent who alcove the accomplishment band of 100-m-sprint-race afore the “Lightning Bolt”, HUBLOT would pay 10,000 US dollars. Of course, to accomplish it fair, the accouchement were accustomed a arch alpha several meters depending on their akin and the breadth of their legs. And the result?

Thanks to the Usain Bolt’s generosity…he encouraged the accouchement during their race, and they all accomplished afore him. A analysis for US $100,000 again goes to the Usain Bolt Foundation to accord appear a amount of projects in Jamaica absorption on education, bloom and development, as able-bodied as contributes in accurate to accomplishments agitated out by “United Way of Jamaica“.


maria sharapova becomes sony ericsson brand ambassador photo 1

Sony Ericsson announced that it has signed Maria Sharapova to an exclusive four year sponsorship, becoming the company's first global brand ambassador. Maria, who turns 21 in April this year, will be working with Sony Ericsson's design team on a range of products and accessories. Additionally, she will undertake consumer brand campaigns designed to engage Sony Ericsson's core target audiences.

The off-court agreement complements Sony Ericsson's 6 year $88 million global title sponsorship of the WTA Tour which was signed in January 2005.

Commenting on the announcement, Dee Dutta, Corporate Vice President and Head of Marketing at Sony Ericsson, said: "Now in our seventh year as a company, the brand has evolved significantly and securing a global brand ambassador is a natural progression to take our brand to the next level in an increasingly competitive market place."

Maria Sharapova added, "Even though most people know me as a tennis player, I have so many passions beyond the sport like fashion, music, film and design; which Sony Ericsson and I are going to be exploring together through our partnership."


Kia Motors has announced Rafael Nadal is to become a global brand ambassador for the Korean carmaker. Kia will be working with the reigning two-time French Open tennis champion to promote its ‘exciting & enabling’ brand values worldwide. Nadal, 20, will appear in Kia’s global advertising campaigns in TV and print media over the next two years and will promote Kia by taking part in various events, including major international motor shows.

Jung-Moon Park, Senior Executive Vice President and COO of Kia Motors, said, "We are continuously developing and enhancing the Kia brand through the sponsorship of world class tennis tournaments like the Australian Open and the Davis Cup. Rafael Nadal, with his dynamic, exciting on-court presence, is the perfect partner to help build the Kia brand by promoting our ‘exciting and enabling’ image worldwide."

spanish tennis sensation rafael nadal to become global brand ambassador for kia motors

Rafael Nadal said, "I am delighted to have this opportunity to represent a world class automaker such as Kia. I will do my best to promote the Kia brand across all of its key global markets by continuing to improve my play on the court."

Nadal took the world of tennis by storm when he made his professional debut in 2001 at the age of just 16. He won 10 titles before turning 20, an achievement unsurpassed in the Open era. And he won back-to-back French Open titles in 2005 and 2006, part of a world record run of 60 consecutive wins on clay courts.

The young prodigy became a national sports hero in Spain by leading the Spanish men’s team to victory in the 2004 Davis Cup. Kia has partnered with Nadal in Spain for the last two years, using him as the ‘face’ of the company in TV and print media advertising, to boost the Kia brand in the Spanish market.

Along with its sponsorship of the Australian Open and the Davis Cup, Kia has stepped up its sports marketing activities elsewhere in the tennis arena. Kia loaned courtesy vehicles including the new Sedona MPV to women’s tennis stars Maria Sharapova and Venus Williams when they played a recent promotional match in Korea. In the UK, Kia sponsors the Kia National Club League, the nation’s largest competitive tennis singles based league. 
Aside from tennis, Kia has boosted its brand through other sports marketing initiatives, such as working with well-known Korean soccer players in major European leagues including Park Ji-Sung who plays for Manchester United and Tottenham player Lee Young-Pyo, as brand ambassadors, and becoming an official partner to FIFA, together with Hyundai.

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