Landmark Communications, Inc. and Rosetta Stone Communications, Inc., jointly conducted a public opinion survey on December 10, 2015 by telephone using IVR technology. The poll was publicly released as a “Landmark/RosettaStone” poll.
The poll was conducted for our client, WSB-TV Channel 2 Action News in Atlanta, GA.
The purpose of the survey was to determine public opinion of Republicans in Georgia. Telephone calls were placed to Republican households with landlines in Georgia that are noted on the Georgia Secretary of State’s voter data list as having voters who voted in previous Republican primaries. 800 interviews were completed and all respondents heard the questions asked identically. The overall margin of error (MOE) is plus or minus 3.3%.
Respondents who answered that they are less than 18 years of age were not included in the final report. Respondents who did not complete all questions of the survey were also not included in the final report.
To be consistent with previous and projected voter turnout in the Georgia Republican Presidential Preference primary, the results were weighted by age, gender and race.
The interview sample was drawn from Landmark's own statewide voter database, originally derived from the Office of Georgia Secretary of State.