Towards Democratisation?: Understanding university students’ Internet use in mainland China


University intranet and online forums



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4.5 University intranet and online forums

4.5.1 University Intranet


Most characteristics of university intranets are just like their Western counterparts. There is one characteristic that attracts great attention from scholars (e.g. Yang, 2003; MacKinnon, 2007; Li, 2010). University intranets in mainland China provide online forum services, or so-called Bulletin Board Systems (BBS) which are considered by Li (2010) as ‘a major type of online public space in China’ (p.63). The history of university BBS in China can be traced back to the era of telnet-based BBS from 1997 to 1998. Earlier university BBSs were established and operated by students utilising university resources and became popular as liberal BBS not only among students but also people from the general public. University BBSs are not only used for the spread of breaking news the authorities want to hold back and public discussion, but also for online protests, and organising offline protests (Yang, 2003b).

Despite enjoying a certain degree of freedom, university BBSs are in the control of the university and are censored (Yang, 2003b). 2004 and 2005 marks a turning point for the development of university BBSs in China. Before that there had not been any registration requirement for their users so that any person could post on university BBSs while remaining anonymous. Besides, ‘the Chinese universities and research institutions’ network is not under the direct rule of local government’ (Li, 2010, p.72). As a virtual public sphere for political debates and discussions, therefore, university and commercial BBSs enjoyed greater popularity across China than blogs even in 2005 (Guo, et al., 2005; Li, 2010). Due to the anonymity and numerous permeable holes of both technical and human censoring, sensitive content was posted and survived for hours and sometime days before it was discovered and filtered. It is long enough for any news to spread wide online and make much difference. Sometimes it becomes too late to block or suppress the spread of such news for enough people have already read it and begun their protest. It is for this reason that in 2004 the Chinese government launched a crackdown on the BBS which deepened throughout 2005 (MacKinnon, 2007, p.36). In 2005, the Ministry of Education ordered that external IPs should be banned from university BBSs. Starting from a popular BBS known as “SMTH,” hosted at Tsinghua University (China’s equivalent of MIT), a real name registration and a current-student-only policy have been enforced on university BBSs across China (Soong, 2005). Consequently, posting of sensitive content and public discussion has been moved to the newly born, but later rapidly rising, blogs whose potential as a public sphere and to be used by dissidents had not been realised by the government yet. Li (2010) argued that ‘university forums were reduced from a public place to an internal place for students’ social use’ as a result of the tightened control.


Table 44. University Intranet: participants as audience

Ref

Communicator

Message

Channel

Motivation

Frequency

P01

Registered users (restricted to university staff and students)

What I read:

Depend on what information I need;



Study: Information about certificate examination registration; information gathered by students from the Internet, including information about telecommunication networks, what our university is strong at;

Life: Second-hand market; rent information;

Top ten topics in the forum;

Pictures;

Information relevant to our course, our university or us university students; (Example: an article about the Mayor’s opinion about high Internet fees in universities);

What the university releases;

What schoolmates post, for example, what happened in a certain university canteen; unqualified food; complaints about the university (usually trivial matters),

What happened on campus.


Campus BBS (online forum);

University news (a column on campus BBS;

University Online Learning Environment.


Surf to kill boring time;

Surveillance: Want to know.


Very frequently; several times a day; whenever there is nothing to do on the computer.




What I do not read:

Information about technologies in our field;

What is irrelevant to me,

National news.






Not interested




P02



University staff and students

Lots of complaints about the problems in the university; part-time job; house renting; events advertising; second-hand market.

Campus BBS

Surveillance: To know about the university before registration. Complaints on BBS truthfully reflect the bad sides of the university.

Effect of complaints on BBS: to bridge communication between the university and its students, to reduce contradictions between them.

Use it before registration and when as a fresh student, do not use afterward

What is not posted on campus BBS: the problem of teaching quality.

Too many people will know




A platform for students to evaluate the teaching of their teacher with certain standards.

Score your teachers platform.

P02 thinks the standards are not personalised. There could not be unified standards to measure a teacher. The scores show the quality of teaching as well as students’ feelings.




Comments on excellent teachers and students; materials and resources downloaded from the Internet; music; university news and information.

University Online Learning Environment; Nanshan Literature Association; BTdownload; Chanel Music; University microblog; Hongyan university online; and excellent teachers and students election platform.

P2 speaks highly of his university’s intranet. He thinks it's a good platform for communication between the university and its students, and also a good education platform with good resources for study.




P03

University staff and students

Mainly: What was happening in the university such as what happened in the university canteens and a small dispute in a news-stand and reports about problems like accommodation bills. No complaints or reports about teaching or administrative problems, students comments

Others: part-time job; house renting; selling, communication among students from the same home towns.

Campus BBS

Surveillance: As a fresh student, to know the university from what other students post online.

“To be aware of what is going on around me.”


P3 believes what is posted on campus BBS is highly trustworthy because this is what they experienced.
A belief that online public deliberation influenced the discussion-making process in a university. Although he did not really know what happened after but he believed that some posts had positive influence.

He also believed that BBS shorted the distance between the university administrative staff and the students.



P3 also speaks highly of CQUPT intranet.

More frequently when he was a freshman. Then just several times a semester.

University

Information from the university, teaching achievements exhibition

University Online Learning Environment

P04













Never used

P05




Movie (mainly); CCTV Channel 1 & 9, CNN (seldom)

Network broadcasting




Mainly for movies, occasionally watches other programmes

University staff and students

What happened on campus, something entertaining, information about lectures

Forum and news




Seldom







Online library







P08

University staff and students

Movie

Bitdownload

Convenience: Updating fast and easy to find







Mathematics

Online library

For study

Sometimes

Most of the participants reported their use of university intranet as audience. There are three categories of message the participants sought on the university intranet: information about and around the university, study, and entertainment. University BBS was a major platform for the participants to learn information about their universities. P01 explicitly mentioned that he did not read national news on university intranet. It seems that the university intranet has been reduced to an internal place as Li (2010) argued, but not only for social use.

Chinese university intranets provide three unique services: BBS, Bitdownload, and ideology education service. Bitdownload is a peer-to-peer platform for registered users to share resources. The majority of what is shared is just movies, videos, and study resources that are ‘politically safe’. The advantage is that it is fast and free. Politically sensitive content is also shared on this platform. For example, the researcher once downloaded a banned documentary from Bitdownload. The ‘politically and intellectually challenging’ documentary (Zhao, 2008, p.86) named River Elegy (Heshang,《河殇》in Chinese), was aired by China Central Television (CCTV), a vice-ministerial level government institution, in 1988. The documentary harshly criticises the Chinese civilisation and suggests that China should learn from Western civilisation. The documentary as an enlightenment was believed by some critics to play an essential part in bringing about the Tiananmen Square protest of 1989. The Party and their ideological educators in university know well the power of the Internet and how to use it and to conduct ideological education has been a major topic of Internet research and practice in China (Qiu & Bu, 2013). The three universities studied all provided ideological education services on their intranet. However, the ideological education services were not reported to be used by the participants.

Their motivations to use the university intranet are classified into four categories: surveillance, study, convenience, and time-killing. The most important motivation found is surveillance including to know the university and to be aware of what is going on around them. It has been found that university intranet, especially its BBS, became an important platform for some participants to learn about a university and for students, administrative staff and teachers to communicate with each other. According to P02, BBS has become not only a platform for current students, especially the newcomers, to learn about their environment, but also a source of information for the would-be students to ‘know about the university before registration’ because he believed that ‘complaints on BBS truthfully reflected the bad sides of the university’. It means that university BBS has the potential to influence people’s choice of which university to go to for higher education and the communicators who make the difference are university staff and mainly the current students. In such a sense, university BBS empowers the current students and the staff. In addition, P03 believed that ‘online public deliberation influenced the discussion-making process in a university’. Although he did not really know what happened after, he believed that some posts had positive influence.

What has been found about the frequency of usage demonstrates an evident difference between male and female participants in university usage. P04 never used her university intranet. Both P05 and P08 reported utilising their university intranet mainly for movies, occasionally or sometimes for study. P05 seldom used it for surveillance while P08 did not mention any such usage. Three male participants reported usage of university intranet for surveillance. But only P01 still used it very frequently then. P02 and P03 only used it for surveillance frequently as would-be students or fresh students and they only used it occasionally after they knew better the environment and their intent to surveil weakened.



Table 45. University Intranet: participants as communicators

Ref

Message

Channel

Why

Frequency

P01

Comments “on something I know.”

Campus BBS




Perhaps sometimes

P02

Sharing of news about university events.

University microblog




Occasionally

P03







Just to know what is happening.

Just read, no comments

P05

Did not report problems through the Intranet.




I have not encountered any big problem at all.

Never

The usage as communicators was neither common nor frequent.

4.5.2 Online forums


BBSs and online forums or communities are interchangeable terms in China. Online forums have never been on the list of the most popular Internet services in China (CNNIC, 1997-2013). Their best time was in 2006 when it ranked 4th in the list of Internet users’ most frequently used Internet services next to news reading, search engines, and emails. 43.2% of Internet users reported using online forums most frequently. Usually, it ranked from 7th to 9th in the list of the most frequently used Internet services in the early 2000s. Since 2009, it began to fall out of the top ten in terms of penetration rate. The latest report of CNNIC in 2013 demonstrates that it is now the last of 17 Internet services with a penetration rate of 19.5%. Moreover, online forums are subject to government control. BBSs are required to ‘record user information for at least 60 days to facilitate police work’ (Qiu, 2003, p.11). Like most sites operating in China, BBSs and online forums or communities police themselves to stay out of trouble (Abbott, 2001). Therefore, scholars like Harwit and Clark (2001) suggested that online forums were contributing little to the development of Chinese civil society.

Despite limited popularity and government control, however, online forums had been a central topic in the heated debate about the democratic potential or the political implications of the Internet in China before blogs took their place in the late 2000s (MacKinnon, 2007). And its users believe that the forum and the Internet in general is a freer space for public discussion of national affairs, and expression of their opinions, concerns and complaints (Yang, 2003a). Featured by publicity and long-lasting content, online forums are distinct from other Internet services like QQ, microblog, etc. Guo (2005) believed that online forums had ‘the most influence’ thanks to their long-lasting content, despite their relatively low popularity.

Online forums serve as a public sphere for Internet users to express and exchange their political ideas, for wide-ranging political discussions with unlike thinkers, for articulation of social problems, and for supervising the government and public affairs, and as virtual communities for the development of civil society (Yang, 2003a; Yang, 2003b; Soong, 2005). According to Yang (2003b), there exist thousands of active online forums in China. He argued that the degree of control and censorship varied from forum to forum and discussion on a wide range of topics was lively on popular forums due to both the hosts’ intent to gain popularity and the users’ counter-control strategies to circumvent key-word filtering. Ironically, even the Strong State Forum of the People’s Daily, one of the leading official newspapers of the Chinese government, is utilised by Internet users for political debates (Qiu, 2003). Thanks to the ‘sheer volume of postings on large sites’ and the post-manner of manual censoring, politically sensitive information and opinion could often survive on online forums ‘for hours and sometimes even days before it is discovered and taken down’ (MacKinnon, 2007, p.36). Moreover, Yang (2003b), asserted that ‘online publics have proliferated along with online forums’ (p.461). In addition, online forums are utilised by groups like Huaxia Zhiqing (the Chinese Educated Youth) to create virtual communities for social interaction, personal expression, mutual help, political debate, artistic expression, online publishing, organising online and offline activities, and more (Yang, 2003a). Zhiqing (the Educated Youth) is a special term in China. It refers to the urban youth who were sent or forced to the countryside to become peasants or to build farms from the early 1950s to the end of the Cultural Revolution.

However, some scholars argue that online forums, especial those of official websites, have been utilised by the CPC to legitimise its own claim to power or used for diplomatic tactics (Weiss, 2014) with countries like Japan and the United States, by mobilising nationalism. The Strong State Forum of the People’s Daily is a hotbed of nationalist fervour (Hughes, 2002; Kalathil, 2003). In September 1996, Peking University’s Untitled BBS Station coordinated the first web-based grassroots nationalism protest. It was against Japanese occupation of Daioyu Island (Qiu, 2003). Other such protests in which online forums played a part include demonstrations targeting Indonesia (summer 1998), NATO (May 1999), Taiwan (July 1999), Japan (January 2000 and February-March 2001), and the United States (April-May 2001). Online forums acted as a public place for heated discussion and mobilisation when a triggering event happened (Qiu, 2003). However, employment of nationalism is a dangerous game. The party-state runs the risks of looking weak in its diplomacy and looking unpatriotic when suppressing nationalist protests, which undermines its legitimacy (Weiss, 2014). Moreover, Weiss (2014) argues that nationalism mobilisation may lay the foundation of other social mobilisation which the party-state fears most. The organisers and participants of nationalism mobilisation practice the skills and accumulate the experiences needed for social mobilisation. In addition, it gives birth to such autonomous organisers and organisations.

Caution is needed when researchers interpret their results of content or discourse analysis of online forum contents. For example, Yang’s (2003a) assertion of users’ belief in the freedom of the online forum came from an analysis of the discourse in the Strong State Forum. It is because that full-time cyber-police and part-time state information security liaison personnel are not only employed to filter out the undesirable content, but also to post content favourable to the Chinese government and to make it look like a free public sphere. On 20th June 2008, President Hu Jintao communicated with the Strong State Forum’s users for several minutes. Such a symbolic communication sent out two messages. Firstly, the Chinese government recognised the political importance of online forums. Secondly, the Chinese government has been strategically utilising the online forum to increase its legitimacy.

Thirdly, scholars like Leibold (2011) argue that equipped with a freer space, Chinese forum users employ them mainly for discussing matters of common interest and for sharing life experiences rather than meaningful political debate. In addition, users tend to misuse their online freedom for whispers or ‘verbal violence’ instead of critical or rational discourse (Leibold, 2011). Survey evidence demonstrates that only 11% of surveyed participants considered information on online forums as reliable compared with three-quarters on government websites (Guo, 2007, pp.9-11).

Baidu Tieba is one of the most popular online forums or communities in China. It is based on the notion of bringing like-minded people together to communicate with and help each other on a topic of common interest through key word search. Any registered user can search with a key word the topic he or she is interested in. if such a forum, or so-called bar, has not been established and then a forum named by that key word is automatically set up. ‘Once the bar is created, it will become searchable within the Baidu Tieba’ (Yip, 2010, p.38). As a result, on its website (http://tieba.baidu.com/) it claims that it has 8,192,794 topic-based forums when the author is consulting its website on 10th May, 2014. Liyi Bar, one of its most popular bars, has 10,184,593 visits and 421,951,261 posts.

Democracy needs not only freedom of speech, but also constant exposure to competing ideas (Sunstein, 2009). Such an interest-based model of communication and interaction is criticised for fragmentising and localising Chinese society as a self-aggregating “hive mind” and “cloistered cocoons of cognitive consonance” (Lanier, 2006; Lawrence, et al., 2010, p.152). Leibold (2011) argued that ‘the ease with which individuals can create their own fragmented speech markets and interest-based communities encourages misinformation, group polarisation, and extremist thoughts and actions’ (p.13).

Table 46. Online forum: topic, purpose and participant’s contribution

Ref

Topic

Purpose

Participant’s contribution

P01

Study: MSC entrance examination

To investigate why others want to do master’s course;

To collect (learning) materials.






Hobbies: An online hiking forum;

Youth Hotels Association China (http://www.yhachina.com/bbs/ ).



Wants to travel or go out

Participated in no activities

Hobbies: A Chongqing-based online local bicycling forum (http://www.717c.com/):

Prices of bicycle accessories and bicycles, especially second-hand;

Bicycling blogs (words and pictures: beautiful sceneries, routes, restaurants and hotels recommendation, posts of bicycling activities);

Reports about local bicycling events.

It seems that the forum has lots of members. They are people in Chongqing.

“The participants are people with incomes and older than me.” “I felt I did not belong to them.”

“I once met two of the members. They were newly graduated and about 30 years old.”


Wanted to buy a second-hand bike for bicycling because of limited budget;

Found the forum by searching online.






P02

Hobbies: Information about digital products, especially mobile phones

To seek information about digital products;

To seek answers or solutions to the questions or problems of his digital products.



Vote to support the post, if the message is helpful.

P03

Hobbies: Web-games; things to make people laugh; digital products; nothing serious







P06

Hobbies: 58 city community0 (http://cq.58.com/): information about second hand commodities, part-time jobs, travelling together, local group of Chinese Li Wen fans (about dining or KTV together)

Have a look

Going to hang out together




Baidu Tieba: The same with Weibo. “I post the same content on two platforms”

To attract followers




P07

Study: Specialised websites and forums:

Information about functions and offered prices of computer hardware and software, and servers;

Information about applications in her field; www.pconline.com.cn0

www.zol.com.cn0

Searching for information about, download and upload codes; http://www.csdn.net/0 (an online IT community in Chinese)

Discussion on hot and difficult issues in her area.


To search for or learn information in her field, to share codes

Upload codes




Tianya: a popular Chinese online forum







The online forums that participants used concentrate on two topics: hobbies and study. The purpose of utilising online forums is usually to search for or learn information in a specialised area. Participants did not only visit the forums, but also made contributions by voting to support useful posts, participating in activities, or posting useful content. Participants did not report using online forums for public debate or mobilisation that has been much discussed academically. Their usage was interest-based and leisure-and-study oriented as argued by Leibold (2011).

Table 47. Online forum: topic, number, and effect



Ref

Topic

Number

Effect

P01

Study: MSC entrance examination

Two




Hobbies: A online hiking forum


Collect many such forums, but visit a few of them




Hobbies: A Chongqing-based online local bicycling forum (http://www.717c.com/)




“I want to go travelling after reading their blogs.”

P02

Hobbies: Information about digital products, especially mobile phones

One is www.zol.com.cn0




P03

Hobbies: Web-games; things to make people laugh; digital products; nothing serious







P06

Hobbies: 58 city community0 (http://cq.58.com/)

One




Hobbies: Baidu Tieba

One

Someone will follow your posts and make comments. Downloading

P07

Study: Specialised websites and forums

Several







Tianya







P01’s understanding of the effect of visiting a bicycling forum adds a perspective to better understand the effect of entertainment and life content online. He believed that reading travel blogs made their readers want to go travelling.

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