Using the Active Voice in pr writing

Use Active Voice (From Purdue University’s Online Writing Lab)

In an active sentence, the person or agency who is taking an action is the subject of the sentence. In a passive sentence, the person or item that is acted upon is the subject of the sentence. Passive sentences often do not identify who is performing the action.

The lake was polluted by the company.	The company polluted the lake.
New regulations were proposed.	We proposed new regulations.
The following information must be included in the application for it be considered complete.	You must include the following information in your complete application.
Bonds will be withheld in cases of non-compliance with all permits and conditions.	We will withhold your bond if you don't comply with all permit terms and conditions.

More than any other writing technique, using active voice and specifying who is taking an action will change the character of our writing.

How do you identify passive sentences?

Passive sentences have two basic features, although both do not appear in every passive sentence.

• 
  A past participle (generally with "ed" on the end); and
  
• 
  A form of the verb "to be."
  

Regulations have been proposed by the Department of Veterans Affairs.	We have proposed regulations.
The permit will be approved by the agency's State office.	Our State office must approve your permit.

In a very few instances, passive voice may be appropriate. For example, when one action follows another as a matter of law, and there is no actor (besides the law itself) for the second action, a passive sentence may be the best method of expression.

If you do not pay the royalty on your mineral production, your lease will be terminated [by the action of the law].

At the heart of every good sentence is a strong, precise verb; the converse is true as well--at the core of most confusing, awkward, or wordy sentences lies a weak verb. Try to use the active voice whenever possible.
Active vs. passive voice		Active voice: Subject of sentence does the action. Passive voice: Subject receives the action. Active voice Passive voice The candidate believes that Congress must place a ceiling on the budget. It is believed by the candidate that a ceiling must be placed on the budget by Congress. Researchers earlier showed that high stress can cause heart attacks. It was earlier demonstrated that heart attacks can be caused by high stress. The dog bit the man. The man was bitten by the dog.
Converting sentences to active voice			Here are some tips and strategies for converting sentences from the passive to the active voice. Look for a "by" phrase (e.g., "by the dog" in the last example above) If you find one, the sentence may be in the passive voice. Rewrite the sentence so that the subject buried in the "by" clause is closer to the beginning of the sentence. If the subject of the sentence is somewhat anonymous, see if you can use a general term, such as "researchers," or "the study," or "experts in this field."
When to use passive voice	There are sometimes good reasons to use the passive voice. Use passive voice . . . Example To emphasize the action rather than the actor After long debate, the proposal was endorsed by the long-range planning committee. To keep the subject and focus consistent throughout a passage The data processing department recently presented what proved to be a controversial proposal to expand its staff. After long debate, the proposal was endorsed by . . . . To be tactful by not naming the actor The procedures were somehow misinterpreted. To describe a condition in which the actor is unknown or unimportant Every year, thousands of people are diagnosed as having cancer. To create an authoritative tone Visitors are not allowed after 9:00 p.m.