APPLE
What do you associate with APPLE?
Do you own any electronic devices made by APPLE?
Are you interested in their new products?
Apple Inc. .......... (be) one of the world’s best-known and perhaps favourite companies. It .......... (have) earned the reputation as being an innovative leader in the fields of personal computers, software, music players, mobile phones and digital music distribution. The company .......... (be) .......... (start) by Steve Jobs and Steve Wozniak in 1976. In 2010, it .......... (become) the world’s most valuable computer company. Apple has .......... (succeed) by providing consumers with high quality, groundbreaking products. Almost everything Apple produces .......... (create) a media frenzy. The brand loyalty the company .......... (enjoy) is the envy of any business. The company’s product range .......... (be) a list of stunning commercial successes, from the iMac to iTunes, the iPod, iPad and iPhone. ‘Fortune’ magazine says Apple .......... (be) the world’s most admired company.
Part 1. Your mission is to increase the profits and sales of Apple. Complete this table with your project partner(s):
INTERVIEWER (Write the questions you want to ask the candidate.)
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Apple's first slogan, "Byte into an Apple", was coined in the late 1970s. From 1997–2002, Apple used the slogan Think Different in advertising campaigns. The slogan had a lasting impact on their image and revived their popularity with the media and customers. Although the slogan has been retired, it is still closely associated with Apple. Apple also has slogans for specific product lines — for example, "iThink, therefore iMac" was used in 1998 to promote the iMac, and "Say hello to iPhone" has been used in iPhone advertisements.
StudentA: Steven ______ (what?) Jobs (February 24, 1955 – October 5, 2011) was the co-founder and CEO of Apple Inc. and former CEO of Pixar Animation Studios. He was the largest individual shareholder in _________(where?). Jobs’ name is associated with innovative products like the iPod, iPhone and iTunes.
Jobs was born in _____________(where?). He became interested in computers when he was a teenager and attended lectures after school at ______________(where?). In 1974, Jobs got a job as a technician at the video game maker Atari. He saved enough money _____________________(why?) and then returned to Atari, where he met Apple co-founder Steve Wozniak.
Jobs and Wozniak founded ___________ (what?) in 1976. Jobs persuaded Wozniak to make a computer and sell it. Together, they developed the Mac. It was the first small computer with a user-friendly interface to be commercially successful. Jobs also built the computer on which ______________________(what?) was created. He developed a passion for style and functional perfection, which became Apple trademarks.
Jobs guided Apple to be a major player in the digital revolution. Jobs also enjoyed considerable success at ________ (where?). He created Oscar-winning movies such as ‘Toy Story’ and ‘Finding Nemo’. Jobs’ advice for success is: “_____________________________________.“(What?)
STUDENT B: Steven Paul Jobs (______________(when?) – October 5, 2011) was the co-founder and CEO of Apple Inc. and former CEO of Pixar Animation Studios. He was the largest individual shareholder in Walt Disney. Jobs’ name is associated with innovative products like the ______________________(which?).
Jobs was born in San Francisco. He became interested in computers when ______________(when?) and attended lectures after school at Hewlett Packard. In _______(when?), Jobs got a job as a technician at the video game maker Atari. He saved enough money to backpack around India and then returned to Atari, where he met Apple co-founder __________________(who?).
Jobs and Wozniak founded Apple in 1976. Jobs persuaded Wozniak to make a computer and sell it. Together, they developed ____________(what?). It was the first small computer with a user-friendly interface to be commercially successful. Jobs also built the computer on which the World Wide Web was created. He developed a passion for style and functional perfection, which became Apple trademarks.
Jobs guided ___________ (what) to be a major player in the digital revolution. Jobs also enjoyed considerable success at Pixar. He created Oscar-winning movies such as _______________ and ____________ (what?). Jobs’ advice for success is: “You’ve got to find what you love."
Write a letter to Apple. Complain about one of its products. Ask for a refund.
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