Academic Affairs Committee Meeting Minutes Tuesday, February 5, 2013
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- Impact on existing academic programs
- Proposed changes
- College of Business – Department of Marketing/Resort Tourism Management
- : Impact on existing academic programs
- Semesters offered: Fall Date change is to be effective
- College of Business – Department of Management / Decision Sciences
- Justification
- Justification
- Course change
Committee action: This proposal was approved as written and will be submitted to Faculty Senate for the March, 2013, meeting. ECON 310 Money and Banking Proposed changes: Course change: Change in prerequisites from: ECON 202 and CBAD 363 to: ECON 202 Remove current cross-listing: FIN 403 Proposed catalog description: Prereq: Grade of C or better in ECON 202) An examination of the long-run profit motive in banking, the movements of interest rates, the history of U.S. central banking, and how money and credit influence the macroeconomy. S Justification: Given increased student demand for a separate course to study only Money and Banking behavior, the department has decided to separate the topics into two courses. There we are requesting the removal of the cross-listing and have two separate courses, FIN 403 for finance majors and ECON 310 for economics majors. Impact on existing academic programs: Courses will no longer serve as substitutes, effective spring 2012. The ECON 310 course will serve as a major elective option for economics majors. Each discipline will offer a section of their respective course. Semesters offered: Spring Date change is to be effective: Spring 2013 Committee action: This proposal was approved as written and will be submitted to Faculty Senate for the March, 2013, meeting. FIN 301 Business Finance Proposed changes: Course change: Change in prerequisites from: ECON202, CBAD 202, CBAD 291 or STAT 201, MATH 132 or MATH 160 to: ECON 201, CBAD 201, CBAD 291 or STAT 201, MATH 131 or MATH 132 Proposed catalog description: Theoretical foundation of optimal financial policy with an emphasis on working capital, capital budgeting, financing, and dividend decisions and how they affect the valuation of the firm. F, S Justification: The reason for this change is to allow students to take this course earlier in their program. This will allow them to spread out their upper level classes to create a balanced scheduled. It also revisits the prerequisite classes to gauge which classes are necessary, given changes in those classes. Impact on existing academic programs: This change will allow students to take the course earlier in their program and will not change the courses that they have to take. Change will only impact when a student can take the course. Semesters offered: F, S, SU Date change is to be effective: Fall 2013 Committee action: This proposal was approved as written and will be submitted to Faculty Senate for the March, 2013, meeting. College of Business – Department of Marketing/Resort Tourism Management MKTG 450 Advertising Proposed changes: Restore course to catalog Change in course number from : CBAD 450 to: MKTG 450. Proposed catalog description: This course provides a basic introduction to the planning and execution of advertising and promotion in the context of marketing goals and objectives. It offers a clear and comprehensive examination of the roles that marketing practitioners play from three perspectives including: 1) from a firm's marketing/advertising/public relations department; 2) the firm's advertising agency of record, and 3) from the perspective of the media executives who provide the bridge from the company's products to its target audience via its selling propositions. It combines information from marketing communications, psychology, sociology, anthropology, and other social science research as it relates to the practice of advertising. F. Justification 1. Needs of Business Stakeholders-Consistency w/ Wall College-CCU Mission The role of advertising in a free economy and its place in mass communications and social media is more important today than ever for business. In a successful business, advertising plays an essential and important role. Although advertising does not mean selling of products and services, it does create product awareness, trial, and sometimes use. The digital age has brought new tools that businesses need to understand and use to market products and services and research their markets and customers. Today, Google and Microsoft are leading the way in new modes of advertising development, use, and improvement on the internet. The tools available range from search engines as research tools, test marketing landing pages for head-to-head testing of effectiveness, measuring competition intensity, identifying and measuring trends, estimating traffic flow, all offered by Google; to using a Microsoft Excel add-in and adCenter to measure relevance, historical cost, query volume, geographical location, and demographics to improve ad campaign performance and help boost ROI for online ads. While digital advertising is growing, traditional mass media and social media are also growing in parallel channels. Regardless of the media or delivery channels involved, advertising is still a key part of marketing and is needed by both domestic and international businesses. This course will give our students and the businesses they will work in a solid foundation in advertising concepts and procedures. 2. Competitive with Other AACSB Business School Curricula AACSB Business Schools vary widely in offering an Advertising course. Some have degree programs offering a major, others offer a minor, and some only have a single course in Advertising. Some universities offer Advertising in a Communications major. In the Department of Visual Arts at Coastal, the New Media and Digital Culture Minor does not include an Advertising course. Wall College of Business currently offers an Integrated Marketing and Communications (MKTG453) course that only tangentially touches on Advertising as a content area. The proposed course will assist in improving the competitive presentation of programs both within the Wall College of Business and in other departments on campus. 3. Student Interest and Demand During Fall 2012, a survey was conducted among 89 Marketing students concerning a list of Marketing courses commonly offered by Schools of Business. They were asked to indicate their relative level of interest in each of 16 topic areas using a scale of 1 (No Interest) to 5 (Very Interested). The data showed the Greatest Level of Interest (largest mean value) and the Greatest Level of Agreement (smallest standard deviation) for a course in Advertising and Promotion. In total, 80 of 89 responses (90%) were either a 4 or 5 indicating strong interest.: Impact on existing academic programs: The course will help enhance the value and breadth of the Marketing Major at CCU. The course also provides an additional elective opportunity for other business students and students of other CCU majors with interest in either in Marketing or Advertising industry. The course does not displace or compete with other courses. The course is anticipated to run once a year as an elective or more frequently based on demand. Course requires 1 faculty reallocation. There are currently 3 faculty in the Wall College Marketing and Resort Tourism Department who could teach this course. Semesters offered: Fall Date change is to be effective: Fall 2013 Committee action: This proposal was approved as written and will be submitted to Faculty Senate for the March, 2013, meeting. RTMA 475 Resort Operations Management Proposed changes: Course change Change in course number from: RTMA 475 to: RTMA 364 Proposed catalog description: None given Justification: The equivalent cross-listed course was changed from CBAD 475 to CBAD 364 last year (2011-2012); this change will maintain consistency and eliminate confusion. Impact on existing academic programs: None. Change in course number only. Semesters offered: F, Sp Date change is to be effective: Fall 2013 Committee action: This proposal was approved as written and will be submitted to Faculty Senate for the March, 2013, meeting. College of Business – Department of Management / Decision Sciences MGMT 421 Initiation and Management of a New Business Enterprise Proposed changes: Course change Change in title of course from: Initiation and Management of a New Business Enterprise to: Initiation of a New Business Enterprise Proposed catalog description: This course enables students to consider the full set of business issues that exist in a business start-up and the appropriate analyses to complete a business plan proposal. Students will learn the tools and processes needed to create a business plan, what needs to be included in the business plan, why, and for whom. Students will evaluate the feasibility of an opportunity, determine preliminary marketing and financial management plans and design an organization to fit its business model. As part of building the business plan, this class will focus on communicating new ideas to a professional audience that may include potential investors, lenders, and customers. Justification: We have added MGMT 422, which focuses on managing small business (hence the name change that shows this class focuses on the initiation phase). We also created a more detailed course description for this course to better ensure consistency amongst instructors. Impact on existing academic programs: None We only changed the name and course description. Semesters offered: F, S Date change is to be effective: Fall 2013 Committee action: This proposal was approved as written and will be submitted to Faculty Senate for the March, 2013, meeting. MGMT 422 Managing Family/Small Business Growth & Innovation Proposed changes: Course change Change in prerequisites from: C or better in MGMT 301 and MGMT 320 to: C or better in MGMT 301 Proposed catalog description: Managing Family/Small Business Growth & Innovation. (3) (Prereq: C or better in MGMT 301). This course will enable a student to consider a full set of growth and innovation issues along with change implementation issues that exist in family and small businesses. The course surveys the unique aspects of family and small businesses and addresses sources of change initiatives ranging from simple growth, transitions of leadership, and implementation of innovations. Topics include transfer of power from founder/family member to non-founder/non-family member, hiring and acquiring additional resources, managing networks, international opportunity identification and issues, advanced internet technology and the small/family business. F, S. Justification: We are afraid requiring MGMT 320 as a prereq will not enable students to take this course. MGMT 320 is not a prereq for the other selective option in this portion of the Entrepreneurial Concentration, MGMT 421. Faculty teaching this course suggest CBAD 320 is not needed as a prerequisite (in terms of knowledge). Impact on existing academic programs: Enable more students to register. This is only a change in prereqs. Semesters offered: F, S Date change is to be effective: Fall 2013 Committee action: This proposal was approved as written and will be submitted to Faculty Senate for the March, 2013, meeting. MGMT 482 Global Supply Chain Management Proposed changes: Course change Change in prerequisites from: CBAD 304 and CBAD 364 to: CBAD 364 Proposed catalog description: Global Supply Chain Management. (3) (Prereq: CBAD 364) This course covers supply chain management from a global perspective. Topics include supply chain strategy, global sourcing, procurement strategies, purchasing, outsourcing, offshoring, global logistics, warehouse management, inventory management, risk pooling, global supply chain integration, and supply chain information technologies. F, S. Justification: CBAD 304 doesn't exist Impact on existing academic programs: None. Semesters offered: Fall Date change is to be effective: Fall 2013 Committee action: This proposal was approved as written and will be submitted to Faculty Senate for the March, 2013, meeting. MGMT 483 Business Process Management Proposed changes: Course change: Change in prerequisites from: CBAD 304 and CBAD 364 to: CBAD 364 Proposed catalog description: Business Process Management. (3) (Prereq: CBAD 364) This course covers the concepts and techniques of business process analysis and improvement as they relate to operations. Topics include process mapping, process modeling, lean systems, six-sigma, business process reengineering, and quantitative total quality management techniques. F, S. Justification: CBAD 304 does not exist. Impact on existing academic programs: None. Semesters offered: Spring Date change is to be effective: Fall 2013 Committee action: This proposal was approved as written and will be submitted to Faculty Senate for the March, 2013, meeting. MGMT 484 Business Decisions Support Systems Proposed changes: Course change: Change in prerequisites from : CBAD 304 and CBAD 364 to: CBAD 364 Proposed catalog description: Business Decisions Support Systems. (3) (Prereq: CBAD 364) This course provides an introduction to Decision Support Systems as they pertain to business and managerial decision-making through the use of computer-based systems for creating business intelligence. Visual Basic for Applications is used in this course to create, analyze, and automate business decisions. Topics include DSS definitions and terminology, DSS creation using Excel, the Excel Object Model, introduction to VBA and macros, custom user interface creation, and VBA interface components. Integration of other business data representations such as web data and other external databases will also be included in this course. F, S. Justification: CBAD 304 does not exist. Impact on existing academic programs: None. Semesters offered: Spring Date change is to be effective: Fall 2013 Committee action: This proposal was approved as written and will be submitted to Faculty Senate for the March, 2013, meeting. MGMT 485 Process Planning and Control Course change: Course change: Change in prerequisites from : CBAD 304 and CBAD 364 to: CBAD 364 Proposed catalog description: Process Planning and Control. (3) (Prereq: CBAD 364) This course provides an introduction to process planning and control systems for business and industry. Topics include manufacturing planning and control (MPC) systems, demand management, master production scheduling (MPS), material requirements planning (MRP), capacity management, production activity control (PAC), and Just-in-Time manufacturing and production. Justification: CBAD 304 does not exist. Impact on existing academic programs: None. Semesters offered: Spring Date change is to be effective: Fall 2013 Committee action: This proposal was approved as written and will be submitted to Faculty Senate for the March, 2013, meeting. Academic Affairs Committee February, 2013 Page Directory: media -> academics media -> Tsunami Terror Alert: Voices of Youth media -> Biblical Eschatology Presentation by: D. Paul Beck May 4, 2016 Ground Rules media -> Guide to completing the collection using the Omnibus system media -> The milk carton kids media -> Events Date and Location media -> The Gilded Age: The First Generation of Historians by H. Wayne Morgan University of Oklahoma, April 18, 1997 media -> Analysis of Law in the United Kingdom pertaining to Cross-Border Disaster Relief Prepared by: For the 30 June 2010 Foreword media -> Cuba fieldcourse 2010 academics -> Academic record 2010 – 2013 East Tennessee State University, Johnson City, tn academics -> John shepard education mfa Download 286.25 Kb. Share with your friends:
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