Accounting technicians scheme west africa
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- C.8.3 Sales Promotion
- (b) Cash refund
| C.8.2 Public Relations Public relations seek to ensure that the organisation establishes and maintains mutual understanding between it and its publics. The term publics refer to the company’s stakeholders, such as employees, shareholders, customers, government, competitors, the press, the community and distributors of the company’s products. Activities often included in Public relations in many organisations area) Preparation of newsletters, calendars, leaflets, brochures and other sales aid to support promotion activities. b) Publication of house journals (i.e. internal company magazines) for distribution to staff 249 and members of the public. c) Ensuring good relations with the press and reacting to press criticisms d) Educating the public on the activities of the organisation. e) Arranging publicity activities such as news conferences and press releases. f) Handling customer complaints about the organisation’s products and services A good public relations programme executed by an organisation helps to lay a good foundation for its marketing activities. It promotes public goodwill and favourable corporate image. Through the publication and distribution of newsletters, brochures, leaflets, souvenirs, house journals and other publicity materials, the organisation explains its activities and policies to the public, thereby promoting better understanding of its operations. C.8.3 Sales Promotion Sales promotion seeks to (a) induce customers to increase their purchases, (b) non- customers to try the product, (c) introduce new products, (d) educate customers on the use of the product, (e) encourage intermediaries to stock the product and (f) push up the sale of weak products in the product line. Sales promotion techniques used include ab Ad Materials: In this case, the manufacturer distributes some ad materials for display on purpose. (b) Cash refund: In this case, customer purchase proof is sent to manufacturer which then refunds some part of price is called (c) Download 3.37 Mb. Share with your friends:
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