338 a coordinated balance of theses seven factors. In
times of change and adjustment, it should be noted that the modification of one factor also impacts on the other factors. A well-functioning organization must aspire towards aright balance between the above introduced factors. In practice, it is often the case that leaders are only focusing on the hard factors. Peters and Waterman Jr. (1982) argue, however, that the most successful organizations put their attention also on the optimum balance of the soft factors as they can be decisive for success because new structures and strategies can barely be built on completely opposed cultures and values. This praxis proven
model has the advantage that 1) it takes into consideration hard as well as soft factors, and 2) that it emphasizes the importance of a balance between those factors. Figure 7.5: The S Model (Peters & Waterman Jr, 1982)
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