31 assist a business to fully understand
how well it would cope, affect and integrate itself in the mainstream of things.
(iv) International environment The international environment of business refers to all those elements on the international scene, which can help or inhibit the decisions and operations of the business enterprise.
Changes in the economic, social, technological, political and public policy issues affect the operations of businesses. This is because most companies depend on imported raw materials, technology and other services or export their goods and services overseas. Business enterprises also seek to adopt standards and best practices that can enable them compete effectively.
Various environmental, social and legal issues, which emanate from the international scene, influence decision-making in domestic organisations. For example, protection of the environment has become a major issue which all business enterprises take into account in their operations. Other issues including compliance with standard established by the International Labour Organisation (ILO), the
rights of women and children, promotion of competition and protection of intellectual property rights, through various international agreements, especially under the World Trade Organisation (WTO.
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