Internationalization Strategy Apple uses differentiation strategy as its major international strategy to deliver high customer value through its innovative brands in overseas market. Through the help of this strategy, the organization has developed a strong market share in overseas market. Apple uses this strategy to make a differentiation in the offerings across the national boundaries. There are several reasons behind using differentiation as international strategy. These can be discussed as below Wide Acceptance: Product offerings of Apple like iPod, iPad, iPhone, iTunes etc have attained large level acceptance by the target market at international level that reflects the reasons of using differentiation strategy as major international strategy. Brand Value: Differentiation strategy of Apple Inc also offers brand value to the company by developing stronger position in overseas markets as compared to rivals. Competitive Advantage: Differentiation strategy of Apple Inc also offers competitive advantage to the firm. With the help of this competitive advantage, Apple Inc handles the challenges and issues posed by its rival firms like Dell Computers, Google, Research in Motion, Microsoft etc in overseas market.
