Advanced competitive Positioning Assignment -apple Introduction

Exhibit 2
The product life cycle of iPod
Exhibit 3
Diversification Matrix.

APPLE DELL &
LENOVO MICROSOFT LOW HIGH Industry Attractiveness Business Unit- Competitive Advantage

Exhibit 4
Stakeholder Map
Customers/Consumers

Apple prioritizes customers as its top stakeholders in devising corporate social responsibility strategies. This stakeholder group is composed of individual and organizational buyers of Apple products. The main interest of customers is to have effective and efficient products that are reasonably priced. Apple products have higher price points. However, Apple’s premium pricing strategy is acceptable because it matches the high quality and aesthetics of these products.

Apple
’s Employees

Employees are the second-priority stakeholders in Apples approach to corporate social responsibility. This stakeholder group is composed of employees at Apple’s facilities. The main interests of these stakeholders are proper compensation and career development. Employees as a stakeholder group are important because they directly determine Apple’s human resource capabilities to innovate and develop profitable products. The firm addresses the interests of its employees through compensation packages competitive in Silicon Valley. Thus, Apples corporate social responsibility efforts satisfy the concerns and interests of employees as a major stakeholder group.

Investors

Investors are typically major stakeholders and determinants of corporate social responsibility programs in businesses. In Apple’s case, investors are interested in maximizing the returns on their investments. The company effectively addresses this stakeholder group through excellent financial performance.

Employees
of
Suppliers
and
Distributors

Workers in Apple’s supply chain are also significant considerations in the company’s corporate social responsibility efforts. These workers are indirect stakeholders in Apple’s business, but determine the firm’s corporate social responsibilities. The main interest of this stakeholder group is similar to the interests of Apples own employees, such as proper compensation and job security. Also, this stakeholder group is interested in ethical employment practices. To address these interests, Apple has a Supplier Code of Conduct.

References.

1.Competitive Landscape https://whatis.techtarget.com/definition/Apple
2.
Diversification Strategy https://rochandubey.wordpress.com/2017/01/25/ansoff-matrix- of-apple-inc/
3. Internationalization Strategy a) https://realbusiness.co.uk/the-secret-sauce-behind-apples-success/
b.)
https://www.assignmenthelpexperts.com/blog/apple-globalization-global-strategic- planning-assignment/
4. Stakeholders Map http://panmore.com/apple-inc-stakeholders-csr-analysis