While there are increasing customers
purchasing tech products, they are also more price sensitive thus the major competitors are offering a similar product with the similar specifications at a lower
price compared to the apple, since the apple is considered to be as a luxurious product or brand it doesn’t decrease its price and in response it adds new features and innovative products for its customers. Firms are also needed to select entry modes by considering their advantages and disadvantages. So, firms should consider the impact
of environmental factors, while formulating
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