Almost a fifth of drivers have driven the morning after a night of festivities
Download 0.89 Mb.
|
December 8th 2014 ALMOST A FIFTH OF DRIVERS HAVE DRIVEN THE MORNING AFTER A NIGHT OF FESTIVITIES PERNOD RICARD UK MARKETING CAMPAIGN WILL WARN AGAINST DRINK DRIVING IN IN PARTNERSHIP WITH AUTOMOBILE ASSOCIATION Although half of drivers (54%) try to avoid drink driving by agreeing a designated driver before an event, almost a fifth (19%) have driven the morning after a night of heavy drinking, even when they think they could have been over the limit, according to an Automobile Association (AA) survey*. To help provide guidance for drivers about these dangers, this year’s Christmas anti-drink driving campaign from Pernod Ricard UK and the AA will be fronted by a brand from the premium spirit company’s portfolio for the first time ever; Jameson Irish Whiskey. The decision was made in order to effectively target the Jameson brand’s young adult audience, by delivering the serious nature of the message in a visually engaging way. 
Directory: files -> 154 files -> Integer programming and game theory files -> 4 Integer Programming files -> Bpa vehicle Window Repair Scenario #1 task: Procure vehicle window relacement. Objective files -> Pop Warner History files -> North Carolina Inclusion Initiative Mapping Where Children with ieps are Being Served Purpose files -> Fall 2013 Spring 2014 Program Data: Standard 1 Exhibit 4d files -> Hanban – asia society confucius classrooms network 2010 request for proposal files -> Northern England’s set-jetting locations 154 -> Secretariat general Download 0.89 Mb. Share with your friends:
|