Almost a fifth of drivers have driven the morning after a night of festivities
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- THE FACTS: The latest estimates of drink drive casualties are for 2012 and show that there were 230 drink drive deaths
- Breath test data
- For more information, please contact
| The anti-drink driving campaign is digitally-focused and exclusively aimed towards 18-34 year old men. The message will reach the target audience effectively through programmatic buying; focusing on consumers whose internet behaviour demonstrates their interest in pubs, clubs and going out – making them an ideal audience to highlight a responsible drinking message from Jameson. The targeted digital ads will run over the festive season into January 2015 on websites such as: Time Out, Metro and Transport for London and will feature straplines including, ‘Driving? Enjoy a Jameson some other time’ and ‘The key to a great night. No car key’.
The AA survey also showed that people try various approaches the morning after heavy drinking to attempt to alleviate a hangover. the most popular tactic amongst more than one third (37%) of drivers is to drink lots of water, while almost half of younger drivers aged 18-24 years old will have a fried breakfast (45%). However, although some doctors have indicated that these techniques may help sooth a hangover1, it is less clear that they reduce alcohol levels more quickly. Therefore, Pernod Ricard UK and the AA recommend that if people are going to drive, even early the next day, then they should not drink.. Commenting, Edmund King, AA president, said: “It is encouraging to see that many people are choosing to select a designated driver before a night out but it’s really important that they also consider arrangements for the morning after too. Alcohol levels in the body can still mean that drivers are over the limit the following morning and we want to ensure that people are fully aware of this when they are making the decision whether or not to get behind the wheel.” Denis O’Flynn, Managing Director of Pernod Ricard UK, added: “This year we are leveraging our marketing expertise through the Jameson brand to grab the attention of young adults who may be tempted to drink-drive. It’s clear that a lot of people are making the right choices but often they don’t realise the dangers of driving in the morning after a night of festivities. “The Christmas period is a key time for our customers in the on trade and they can also play a role in encouraging people to make sensible decisions when it comes to driving. We would suggest implementing simple ideas in-outlet, such as having a local taxi list accessible on the bar or allowing customers to leave their car in the car park overnight, to collect later the following day.” In total, Pernod Ricard UK and the Automobile Association have run eight anti-drink driving campaigns over the summer and Christmas periods since December 2010. Further details on Pernod Ricard’s responsible drinking campaigns are available in its ‘Wise Drinking’ brochure: http://pernod-ricard.com/5970/csr/responsible-drinking/wise-drinking or acceptresponsibility.org/drinkdriving. - ENDS - Notes to Editors * Populus received 19,887 adults, aged 18+, responded to the AA-Populus online panel between 18-26 November 2014. Populus is a member of the British Polling Council and abides by its rules. For more details go to www.populus.co.uk. THE FACTS: The latest estimates of drink drive casualties are for 2012 and show that there were 230 drink drive deaths in 2012, not significantly different to the previous two years. Following a sharp drop in deaths between 2009 and 2010 (a fall of around 40 per cent) drink drive deaths have been stable since 2010, between 230 and 240. These are the lowest figures seen since detailed reporting began in 1979. There were 1,430 drink drive killed or seriously injured casualties (KSIs) in 2012, a fall of 5 per cent from 2011. Drink drive KSIs fell each year from 2002 to 2010, with an average fall of around 10 per cent each year. Since then, the KSI numbers have been relatively stable. In 2012, 6 per cent of killed motorcyclists and around a quarter of vehicle drivers were found to be over the legal alcohol limit when they died. These proportions have fluctuated over the past decade, but without a significant upward or downward trend. However, the overall number of killed drivers and riders has fallen, which has contributed to a fall in the number of drink drive deaths. Breath test data shows that in 2013, 3 per cent of drivers and riders failed a breath test following a reported personal injury accident. This proportion has been broadly stable since 2010, following falls earlier in the decade from 4 per cent in 2004. https://www.gov.uk/government/statistics/reported-road-casualties-great-britain-annual-report-2013 Pernod Ricard UK initiatives to promote responsible drinking include product labelling, responsible marketing practices, active membership of social responsibility organisations such as the Portman Group and trade bodies including the WSTA, plus contributions to the Drinkaware Trust and the Campaign for Smarter Drinking. Pernod Ricard UK also actively participates in the Group’s Responsib’ALL Day – when all Group employees, on the same day and in all subsidiaries, take part in initiatives to take concrete steps against irresponsible drinking. For more information, please contact: Suzanne Surridge, Associate Director, Cirkle: suzanne.surridge@cirkle.com Simon Mowbray, Associate Director, Cirkle: simon.mowbray@cirkle.com Amy Searle, Senior Account Manager, Cirkle: amy.searle@cirkle.com Pernod Ricard UK is part of the Pernod Ricard Group, co-leader of the global wines and spirits industry. Globally, Pernod Ricard now represents 91 million cases of spirits and 25 million cases of wine, and owns 19 of the world’s top 100 brands. Pernod Ricard UK has identified the following key brands in the UK market: ABSOLUT, Brancott Estate, Campo Viejo, Chivas Regal, G.H. Mumm, Havana Club, Jacob’s Creek, Jameson, Malibu, Martell, Perrier-Jouët and The Glenlivet. Pernod Ricard UK is a member of The Portman Group promoting responsible drinking. @ PernodRicardUK 
1 http://www.telegraph.co.uk/topics/christmas/8193745/Hangover-cures-the-doctors-view.html Directory: files -> 154 files -> Integer programming and game theory files -> 4 Integer Programming files -> Bpa vehicle Window Repair Scenario #1 task: Procure vehicle window relacement. Objective files -> Pop Warner History files -> North Carolina Inclusion Initiative Mapping Where Children with ieps are Being Served Purpose files -> Fall 2013 Spring 2014 Program Data: Standard 1 Exhibit 4d files -> Hanban – asia society confucius classrooms network 2010 request for proposal files -> Northern England’s set-jetting locations 154 -> Secretariat general Download 0.89 Mb. Share with your friends:
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