Amolo emmanuel N
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| RESEARCH QUESTION THREE: What are children’s perceptions about specialized children newspapers?
To answer the research question two, items 10, 11, 12, 13, 14, and 15, in the questionnaire were respectively analyzed. Table 9, showed that 78% of the respondent thought it was a good idea to have a children newspaper to probably compete with the adult versions. This statistics, following the deductions from the Diffusion of Innovation theory shows that a large percentage of the respondents would form the innovators, early adopters, and early majority audience of the project. It also could mean that the late majority can easily be convinced to embrace the project, while the laggards may need some deeper convincing being that it is a project they are not so familiar with. Children are naturally inquisitive and a new activity as to learning a production skill would be a welcome development. However, the 20% of respondent who did not feel interested, could be the same set of people who did not see the need for children newspapers in a technologically advanced and driven society. However the form in which the newspaper should take varied closely. While 46% of the respondent thought it should be as colourful and captivating like comic books, with more pictures and simple words, 42% prefer the children’s newspaper should come as internet versions. This is a compelling angle which will require a consistent internet access, but would the audience be willing to pay for such service? Table 11 shows they probably would not. 90% of the respondents were not willing to own the children newspaper by paying for it, irrespective of the format it comes with, but when it is provided at almost no cost to them 95% of the respondents indicated a high willingness to engage with the children newspaper. This kind of relationship which the respondents show/prefer is indicative that the publisher of the children’s newspaper would need to seek alternatives source of capital to fund the project if its cost can be managed. Luckily, results from Table 14 shows that a larger statistics of respondents prefer to want the newspapers available to them on a weekly basis rather than the conventional daily newspapers. Meanwhile, in event that the publisher can still not meet a cost for a weekly newspaper, it defeats the idea of using a newspaper, and a monthly magazine is recommended, despite it being cost intensive. The ultimate aim of every product is to get to its intended consumer. Children newspapers would be insignificant if the target audience do not read it in the end. Knowing the ideal avenue/channel to get the newspapers to the children easily could add significantly to its success. Fortunately, the respondents help to provide an ideal suggestion to any publisher. In Table 12, 59% of the respondents prefer to access the children’s newspaper in their school. It is only logical as it is expected that children should spend more of their days in school, and at the same time being young readers, would find read such newspapers as ideal. Despite 33% of the respondents preferring to read the newspapers at home, the decision may well lie on the publisher, considering cost of delivery and transportation to individual homes. Unless it is a subscribed issue or on demand, and there is the indication that the children cannot access the newspapers at school, availability at homes could provide a plausible alternative. Download 261.2 Kb. Share with your friends:
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