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DATA ANALYSIS & DISCUSSION OF FINDINGS



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OFFICIAL MSC RESEARCH PROJECT
4.2 DATA ANALYSIS & DISCUSSION OF FINDINGS

Each of the 15 questionnaire items were designed to provide answers to at least one of the three research questions.




      1. RESEARCH QUESTION ONE: To what extent do children read Newspapers?

To answer the research question one, items 2, 3, and 5 in the questionnaire were respectively analyzed.
From the table of analysis that followed each question, it was identified in Table 2 that 69% of the respondents read newspapers when it is available, but in determining the in-depth frequency they read, when it is available, only 7% say they would read newspapers everyday.
In truth, availability of the newspaper determines greatly how often it would be read, but if the readers are Casual who do enjoy reading newspapers, it shows indicates that the readers are more for leisure than for knowledge gathering (Alabi, 2008). Table 5 showed that 61% of the respondents are likely casual readers since they do not read newspapers on a daily or weekly basis.
Another indicator that determines the extent the respondent read could be elicited from what they actually aspire to read. Most newspapers have consistent sections which describe the newspaper as a daily, such as News, Pictures, Feature Stories and Editorials. However some have incorporated entertainment fillers to excite readers and keep their attention. These fillers however are not always consistent, which could determine how much of the readers can be polled when they are published.

From Table 3, it was identified that 64% of the respondents collectively preferred fillers like Sports, Entertainment and Fashion. The reality is, publishers have capitalized on the segregated choices of readers to create specialized newspapers. The individual differences theory best explains that readers would settle for diverse choice, and that probably explains the diverse section available in a typical newspaper.






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