Ankoor yogesh kulkarni dhruv poojari aarthy chellsamy
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| 13. Suggestions To increase the effectiveness of FDI promotions and to increase the overall inflow, the following measures should betaken- Since, there maybe an issue with the STP model, the advertisements should be done on a more international scale that will target the key markets with regards to the sector being considered. This will increase the efficiency of these advertisements. Also, since only the key markets and the key investors are targeted for particular sectors, there would be savings made on expenditure that would be better utilized for other purposes. The promotional activities should be highly digitalized. For this purpose, other promotional vehicles (apart from newspapers) should be utilized especially in today‟s digital era. There should be various press conferences that promote FDI advantages and promotion should be done with the help of media and subtle political support which will greatly help in promoting these sectors since political backing will have a greater positive impact on FDI inflow. The MAKE IN INDIA initiative should betaken full advantage of. Herein, more and more sub-initiatives and Tathapi (UGC Care Journal) ISSN:2320-0693 Vol-19-Issue-24-June-2020 Page Copyright ⓒ Author removal of other restrictions should be done. Especially in sectors that are profitable fora developing economy like that of India without loosening the governmental control on each of these individual sectors. Major focus should be laid on sectors that do not show any considerable improvement despite the presence of FDI promotions and the factors that form the roadblocks to inflow should be analyses. At the same time, some sectors may show higher inflow than others even when the promotions are of similar quantity and quality and the spending is comparable. This maybe the result of sector specific incentives being provided or prevalence of conducive factors, which can be analysed for their effectiveness and applicability to other similar sectors. Since India is a developing Economy and Investment promotion agencies have a significant positive impact for developing economies, IPAs and the governments at the central and state level should work in cohesion for better promotional activities and the government should provide complete support to such agencies in terms of data and finance.Some of the sectors also received a spike in the inflow owing to particular seminars or other initiatives, if these factors are properly coordinated and managed along with promotional expenditure, a higher boost in terms of the inflow can occur.Indian economic sectors have been long plagued with ridiculous issues like labour laws and lack of infrastructure. It is high time that Indian Government should look into these issues and solve them as soon as possible.Some of the sectors are plagued with particular issues, for example, the textiles sector that presents lower productivity due to women not being allowed to work at night. Since women contribute majorly to this sector, government should specifically address these issues on a sector-to- sector basis since no amount of initiatives, incentives or promotional expenditure will increase the inflow when such a roadblock exists at the root level. Each sector has prime cities or states throughout the nation that should be promoted and emphasized in order to have growth in that particular sector. Thus, there should be identification of such Tathapi (UGC Care Journal) ISSN:2320-0693 Vol-19-Issue-24-June-2020 Page Copyright ⓒ Author geographical areas that are of prime importance to the economic sectors, in terms of good availability of infrastructure or development opportunities, for example, Tirupur is a prime city for the textile sector. Such zones need to be promoted on an international level for the key investors, in the lines of factors like socioeconomic and political stability that will encourage the investors to invest in such zones, further boosting the inflow.FDI inflow should bethought of in a long-termsense rather than providing short term temporary incentives. This will help FDI inflows and related business integrate better and be apart of the Indian economy. Download 494.04 Kb. Share with your friends:
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