Apple Computers Prepared for Donna Lazdowski by: Justin Eder Jermyn Voon Maria Atienza George Isac Table of Contents
Apple Inc.’s Timeline/Major Milestones
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- Appendix E Table 1 Quarter 2, 2012
- Company 3Q12 Shipments 3Q12 Market Share (%)
- Total 87,504,080 100.0
Apple Inc.’s Timeline/Major Milestones
(Gale Business Insights, 2012) Appendix B Interview with Wayne Rothe, owner of Wayne Rothe and Associates Wealth Management/Manulife Securities 1. What market does your business specialize in? Full-service financial planning, as well as investment management. 2. Who did you choose to be your provider of computers for your business? Lenovo for my computer, Dell for my assistant. Her computer is older and when it's replaced I may go to a Dell. 3. How many computers did you buy? About three, replaced about every four years. 4. Where did you purchase the computers? Did a salesperson come to you, or did you reach out to the company? Always have purchased online from Lenovo or Dell. No salesperson was used. 5. What were the factors that lead to your decision for choosing the company you did? In order of importance: quality/reliability, brand awareness, price, customer service and support. 6. When buying these computers, how important was the OS to your decision (Windows, OS X, etc.)? Not that important. 7. Assuming you did market research before purchasing your computers, why did you NOT choose the competitors? Lenovo was researched online and found to be highly regarded. Dell was not researched as I know Dell well and have used their products for many years and found them to be of good quality. Appendix C Interview with Hatem Alkadri, owner of Seniore’s Pizza Ltd. 1. What market does your business specialize in? Food service. 2. Who did you choose to be your provider of computers for your business? HP computers were bought for the non-order related business activities. For the POS systems they are Stealth Touch computers which are made by Pioneer. 3. How many computers did you buy? Four computers were bought, two using a POS system, and two for other business related activities. 4. Where did you purchase the computers? Did a salesperson come to you, or did you reach out to the company? We purchased from Futureshop and directly from the POS system company as they are partnered with Pioneer. 5. What were the factors that lead to your decision for choosing the company you did? In order of importance: price, quality/reliability, customer service and support, and finally brand awareness. 6. When buying these computers, how important was the OS to your decision (Windows, OS X, etc.)? Somewhat important because I wanted the transition to the new system to be easy and as everyone was familiar with Windows it was a smooth transition. 7. Assuming you did market research before purchasing your computers, why did you NOT choose the competitors? HP was simply the cheapest computers to buy and we didn’t need the highest powered computers so they seemed to be fine. For our POS system, they were partnered with the company we chose to install the systems. We sought the best POS system though and the Stealth Touches are among the best in the market. Appendix D Interview with Shelly Eder, owner of Endura Consulting. 1. What market does your business specialize in? Project Manager for most companies I consult with. I deal in a variety of markets as I am a consultant. Currently I am consulting for Plains Midstream Canada and they are in the oil and gas industry. 2. Who did you choose to be your provider of computers for your business? I chose Dell computers because I’ve had them in the past and they were reliable as well as price; they were cost effective. 3. How many computers did you buy? I bought 3 computers for our company. 4. Where did you purchase the computers? Did a salesperson come to you, or did you reach out to the company? I purchased directly from Dell through their online website. 5. What were the factors that lead to your decision for choosing the company you did? In order of importance: price, quality/reliability, customer service and support, and then brand awareness. 6. When buying these computers, how important was the OS to your decision (Windows, OS X, etc.)? Important because I have been using Windows in business for the past two decades so I am familiar with everything involved with the operating system. To switch to Apple now would take me a while to get used to and as my consulting jobs are contracts that only last for roughly 6 months, the transition period would be killer for me. 7. Assuming you did market research before purchasing your computers, why did you NOT choose the competitors? I am familiar with Dell and I saw no incentive from any other company to switch to another brand. They have always been very good with me customer service wise, I like their products and they are a good valued product. Appendix E Table 1 Quarter 2, 2012 
Table 2 Quarter 3, 2012 Preliminary Worldwide PC Vendor Unit Shipment Estimates for 3Q12 (Units)
Note: Data includes desk-based PCs and mobile PCs, including mini-notebooks but not media tablets such as the iPad. Source: Gartner (October 2012) Appendix F 
Appendix G  Directory: wp-content -> uploads -> 2013 2013 -> International post doctoral research fellowship programme final report title of the research 2013 -> Seals Family History 1565 to 2004 2013 -> Rao bulletin 15 July 2013 html edition this bulletin contains the following articles 2013 -> R institute of technology school of foreign languages 2013 -> Provisional Programme – subject to change thursday 10th april 2013 -> June, 2013 National hiv testing Day Month Men’s Health Week Hurricane Safety Month 2013 -> In memory of the residents of the Parish Chesham Bois that served their country during wwii 2013 -> Federal contract awards in georgia april 2013 Download 143.25 Kb. Share with your friends:
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