CHAPTER THREEMETHODOLOGY3.1 IntroductionThis chapter delved into the methodology to embrace this research study. This chapter will concentrate
on the research strategy, approach, and design,
how the population, sample frame, and size will be decided, and the procedures to be
utilized for data collecting,
processing, and analysis. It is appropriate to define the difference between research methods and research methodology at this juncture. The term "research methods" refers to all of the procedures and strategies used to conduct a study (Kothari, 2004). On the other side, research methodology refers to the complete approach to the design process, from theoretical foundations to data collecting and analysis (Collis & Hussey, 2014). It is a method for systematically solving a research problem. It may easily be mistaken for science that studies how scientific research is conducted (Kothari, 2004).
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3.2 Research StrategyQuantitative, qualitative, and triangulation are the three main research methodologies
(Baiden, 2006). Fellows and Liu (2015) noted that research methods and types
are not completely unrelated, yet only one or a few strategies are frequently used because of the research's resource constraints. According to Fellows and Liu (2015), data collection strategies determine the types of analyses that maybe performed and, as a result,
the study outcomes, hypotheses, utility, relevance, and reliability.
However, the primary issue dealt with under the research strategy is how the objectives of a research are questioned. The rationale for adopting a specific research strategy depends on the study’s
objective, the type, and the availability of material for the study. Therefore, the quantitative research strategy was chosen as the overarching method for this investigation.
The three main research strategies are outlined hereto help you understand your study's decision.
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