Assessing Readiness to Offer New Degree Programs


(2001). Using Community Resources to Make Learning More Meaningful: Assessing Rural Educational Settings, Journal of Hospitality & Tourism Education, 13 (5) 51-57, with C. S. Deale and R. Rolfs



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(2001). Using Community Resources to Make Learning More Meaningful: Assessing Rural Educational Settings, Journal of Hospitality & Tourism Education, 13 (5) 51-57, with C. S. Deale and R. Rolfs.

(2001).Using Historical Advertisements to Teach Hospitality Students in the 21st century, Journal of Hospitality & Tourism Education, 13 (3/4) 56-59, with C. S. Deale.


(2001). Creativity: A Key Factor for Decision Making, Journal of Hospitality & Tourism Education, 13 (2) 13-18, with C.S. Deale.

(2001). Recommending Rubrics as Teaching and Learning Tools, Journal of Hospitality & Tourism Education, 13 (2), 55-58, with C.S. Deale.

(2000). Diversity as an Instructional Asset, Journal of Hospitality & Tourism Education, 12 (2) 41-45, with C.S. Deale.

(2000). Video Cases: An Alternative to the Term Paper, Journal of Hospitality & Tourism Education, 11 (2/3) 18-21, with C.S. Deale.

(2000). Comprehensive Assessment in the Hospitality and Tourism Classroom, Journal of Hospitality & Tourism Education, 11 (2/3) 31-33, with C.S. Deale.

(2000). Nutrition Education: the Interpretive Model, Journal of Hospitality and Tourism Education, 11 (1) 19-21, with C.S. Deale.

(2000). Service Learning in the Hospitality and Tourism Business Classroom, Journal of Hospitality and Tourism Education, March, 10 (4) 18-21, with C.S. Deale.

Book/ Chapters

(2007). Communication Skills, Chapter 7; in Woods & King, Leadership and Management in the Hospitality Industry, (revised edition) Educational Institute of American Hotel & Lodging Association, Orlando, Fla.

(2006). Cases in Hospitality: and Tourism Management, Co -Editor with A. Allen-Chabot, K. Jarvis, Pearson Prentice Hall, Upper Saddle River, New Jersey: Authored cases; Redesign of a High School Cafeteria, pp.12-16, Marketing and Ingenuity and Product Development, pp. 19-24, Vending Opportunities, pp. 25-29, Rebidding the Contract, pp. 34-40, Partnership Marketing: The Forte Hotels Exemplar, pp. 53-57, Franchise Services Evaluation, pp. 63-67, The Adirondacks: Human and Nature Partnership, pp. 95-98, Developing Jordan Tourism Products and Services, pp. 99-103, Mt. Evans Scenic Byway: Is it Being Loved to Death ? Or is it a Business Opportunity? pp. 104-109, Border Tourism Synergies in the North Country: New York and Quebec, pp. 110-117.

(2006) Solutions Manual: Cases in Hospitality and Tourism Management, Co-Editor with A. Allen-Chabot, K. Jarvis, Pearson Prentice Hall, Upper Saddle River, New Jersey, Suggested Solutions to cases Redesign of a High School Cafeteria, p. 4, Marketing and Ingenuity and Product Development, p. 5, Vending Opportunities, p. 6, Rebidding the Contract, p. 11, Partnership Marketing: The Forte Hotels Exemplar, p. 13, Franchise Services Evaluation, p. 18, The Adirondacks: Human and Nature Partnership, p. 24, Developing Jordan Tourism Products and Services, pp. 24, Mt. Evans Scenic Byway: Is it Being Loved to Death ? Or is it a Business Opportunity? pp. 25, Border Tourism Synergies in the North Country: New York and Quebec, p. 26.

(2006). Case Studies in Food Service: and Clinical Nutrition Management, Co-Editor with A. Allen-Chabot, K. Jarvis, Pearson Prentice Hall, Upper Saddle River, New Jersey: Authored case; Changing from Self-Operated to Contract and Back Again, pp 84-88.

(2006) Solutions Manual: Cases in Food Service: and Clinical Nutrition Management, Co-Editor with A. Allen-Chabot, K. Jarvis, Pearson Prentice Hall, Upper Saddle River, New Jersey, Suggested Solutions to cases.

(2004). Service Learning Best Practices in Hospitality & Tourism Education, “Hospitality with a Heart,” Chapter 4, American Association of High Education (AAHE) Service Learning Series, with C.S. Deale, American Association of Higher Education, American Hotel & Lodging Association and The National Restaurant Association.

(2003) Mise en Place for Teaching: A Handbook for Hospitality & Tourism Educators and Trainers, Educational Institute of the American Hotel & Lodging Association, Orlando, Florida, with C.S. Deale.

(2002). Communication Skills, Chapter 7, in Woods & King, Leadership and Management in the Hospitality Industry, Educational Institute of American Hotel & Lodging Association, Orlando, Fla.

(2000). Crisis Management for Lodging & Hospitality Operations, Chapter 11, 238-249, and Planning and Managing Lodging Special Events, Chapter 6, Hospitality Operations and Management, A. H. Wheeler & Co. Ltd., New Delhi, India.

(2006). Hospitality Research and Scholarship; Setting Standards, Southeast CHRIE Conference, Memphis, Tenn. October 26-28.

(2006). An Assessment of the Corporate and Community Citizenry of the Lodging Industry: A Pilot Study, International CHRIE Conference, Washington, DC, July.

(2004). Community Service and Charitable Giving in the Hotel Community: Research in Progress, Southeast CHRIE Fall Conference, Lexington, Ky. October 22.

(2004). Creating an Education Brand, International CHRIE, July, Philadelphia, Pa.

(2004). So You Moved to the College of Business: Issue of Fit and Misconceptions, ICHRIE, July, Philadelphia, Pa.

(2004). Service Learning Best Practices, International CHRIE, July, Philadelphia, Pa.

(2004). Food Tourism Supply Chain Management, ASAC, June, Quebec, Quebec, Canada with C. Deale.

(2004). Food Supply Chain Management, SE CHRIE, 2/13/04, Atlanta, Ga. With C. Deale.

(2003). The Importance of Writing in Hospitality & Tourism Curriculums, International Society of Travel & Tourism Educators, October, Providence, R.I. with C. Deale.

(2003). (A) How do you balance Tourism and Cultural Identity?: Issues of Sovereignty

(B) Border Synergies for Tourism Development: New York & Quebec Administrative Science Association of Canada (ASAC), Halifax, Nova Scotia June 2003, with C. Deale.

(2002). Sun Shines Bright on International Hospitality Education, International CHRIE.

(2002). Writing Across the Hospitality Curriculum, International CHRIE.

(2002). Mise en Place for Teachers, New York State Restaurant Association Education Foundation, ProStart Teacher Conference, Schenectady Community College, Schenectady, New York, June 18.

(2002). Effective PR from Crisis to Critical Acclaim, Moderator, Session at the Hotel Food and Beverage Forum (HOTFAB), February 17-19, Capital Hilton, Washington, DC.

(2001). Assessment in the Hospitality & Tourism Classroom and Course Development: Thinking Outside the Box Symposium Track Workshop, International CHRIE Conference, Toronto, Canada, July 27.

(2001). SBE 21st Century Teaching & Research Colloquy, Creativity in the Classroom, SUNY Plattsburgh, April 13th.

(2000). Lodging Education Best Practices, Conference Call Presentation, Special Interest Group on Lodging, International CHRIE Conference, New Orleans, La., July 22, 2000.



Application & Integration : Publications

Metro Memphis Hotel & Lodging Association Newsletter

  • (2007) Management Styles; What kind of manager are you?, (2007) Dial “O” for O’Halloran, (2007) Case Studies, (2007) Hola! International Connection; KWS and Panama, (2007) KWS Year 5, (2006) How are we learning?, (2006) Customer Service in Europe, (2006) What students can teach us!, (2006) Hospitality Leadership: In Search of a Definition, (2006) Are you looking for Employees?, (2005) Year 2: Kemmons Wilson School, (2005) Think Globally Work Locally, (2005) The Quiet Good, (2005) Namaste; (an all purpose hello and goodbye), (2004) The Kemmons Wilson School Plans A Curriculum That Will Launch Careers in Tourism & Hospitality, (2004) The Kemmons Wilson School Makes Plans To Work with the MMHLA & the Community for a Mutually Beneficial Future, (2004) Branding an education!, (2004) Approaching Its 2nd Year of Operation, (2003) Service Learning: Business and Education Partnerships, (2003) Partnerships: A Vehicle for Education Success, (2002) Recruitment, (2002) First Steps to Our Future

(2005) Education Where the Business of Hospitality Began, Tennessee Hotel & Lodging Association Overnight Review, Inaugural hospitality program column, May.

(2004). Foundation I: the Classroom, Courier, National Tour Association, July, p. 7.

(2004). CHE INTRO Video, Video tape demonstration and production for CHE INTRO video to be used in the AH&LA Educational Institute’s Certified Hospitality Educator program (Interest, Need, Time, Range, Objective), six scenarios presented and video taped. 1) Juggling session, the lesson is task breakdowns and the juggling is the intro 2) Food and beverage class uses standard recipes, 3) Dice: property development, 4) Power point, lesson on clubs, 5) Coins in the trash, lesson food cost control, 6) Second juggling, different method.

(2003). Kemmons Wilson School Newsletter, Inaugural edition October, publisher and contributor, monthly. Contributions: From the directors chair column, plus features, published September-December, February –May.

(2003). Classroom Exercises for Hospitality and Tourism Educators, the Educational Institute of the American Hotel & Lodging Association, Orlando, Fla.

(2002). Food as Tourism Promotion: Michigans and More! Strictly Business, Northeast Group Publication, June, 18-19, 33, 13, 4.

(2002). Education & Industry: The Internship Partnership Strictly Business, Northeast Group Publication, May, 13 (3) 20-21, 36-38 with C.S. Deale.

(2002). On the Job Training Programs: Useful Development Tools, Strictly Business, Northeast Group Publication, March, 13 (1) 18-19, 30, with C.S. O’Halloran.

(2001). Crises in the Workplace, Strictly Business, Northeast Group Publication, October 2001, 12 (8) 22-24 with C.S. O’Halloran.

(2001). Evaluation of Lodging Franchise Brands, Strictly Business, Northeast Publication. 12 (7) 18 with O’Halloran, C. S., September.

(2001). Vending an Entrepreneurial Opportunity, Strictly Business, Northeast Publication, July, 24-25, 36, with O’Halloran, C. S.

(2001). Planning for the Business of Tourism: Livability and Visitation, February, 11 (12) 20, Tourism Communication & Community Relations, April, 12, 2, 16, Managing Tourism, May, 12 (3) 16, (three part series) Strictly Business, A Northeast Publication. with O’Halloran, C. S.

(2001). Employer Recruitment Guide, Monograph for the Colorado Hotel & Lodging Association, Denver, Colorado. http://www.coloradolodging.com/chla-members/allcontent/employment/ownersguide.pdf. with O’Halloran, C.S. & Kamsler, I.

(2000). Think Like an Owner Project, Best Practices in Lodging Operations Education, Educational Institute of AH & LA for the CHRIE Lodging Special Interest Group, July.

(2000). The Encyclopedia of Tourism, Definitions commissioned definitions; visitor bureaus, tourist traps.

b. Status of Grants & Contracts submitted related to proposed degree (including agency names, years of funding, collaborative partners)

none


c. Invited research presentations outside ECU

Professional presentations

2006:


Breaking into Case Writing and Effective Case Teaching; Invited Speaker, International Society of Travel and Tourism Educators (ISTTE), annual Conference, Las Vegas, Nevada, October.

2005:


Revenue Management in the 21st Century: Panel Facilitator, International Hotel/Motel & Restaurant Show, New York, November 15.

Just In Case: Planning for a Crisis: October meeting of the Metro Memphis Hotel & Lodging Association, October 19.

Certified Hotel Administrator (CHA), Mumbai, India, Kohinoor College of Hotel Management, January 14, Educational Institute of the American Hotel & Lodging Association.

Service Learning, Lecture to faculty of the Kohinoor College of Hotel Management, January 13.

Crisis Management, Lecture to the student body of the Kohinoor College of Hotel Management, January 13.

2004:


Service Learning: Hospitality with a Heart; Education with a Twist, Florida Hotel and Lodging Association Education Foundation, LMP Teachers Conference, Orlando, Florida, November 22-24.

Crisis Management, 2004 Governor’s Tourism Conference: Tennessee Tourism Rocks, Tennessee Tourism Roundtable and Tennessee Tourism, Peabody Hotel, Memphis, Tenn., Sept. 15.

Business Technology Panel, Mississippi State Lodging Association Annual Conference, Tunica, Mississippi, September 14.

Food and Beverage Marketing, May 11-12, Meeting and Conventions Management May 13-14, InterContinental Hotels Group Mexico, Guadalajara, Jalisco, Mexico.

Profile of the Kemmons Wilson School, North Mississippi Hotel Association, Mississippi, April 1.

Certified Hotel Administrator (CHA), Shanghai Labor Board in conjunction with the Asian American Training & Marketing Inc., February 25-March 10.

The Kemmons Wilson School and the Holiday Inn-U of M a Partnership, National Association of Catering Executives (NACE) Memphis Chapter, January 13, Memphis.

Certified Hospitality Educator (CHE), Art Institute of New York City: Culinary Arts (AINYC), January 6-9.

2003:


The Kemmons Wilson School, Hospitality Financial & Technology Professionals Mid-South Chapter, Memphis Chapter, Dec. 11.

Management of Contract Catering Companies, Ecole hoteliere de Lausanne, Lausanne, Switzerland, Dec. 1-5.

Cleanliness Project: The Hotel Housekeeping Example, La Bonheur/Methodist Healthcare, August 19, Fogelman Executive Conference Center.

Profile of the Kemmons Wilson School, Metro Memphis Attractions Association, Memphis Botanic Gardens, May 20.

Service Organization Success: Kemmons Wilson “An American Original”, The TruGreen Companies, National People Services Conference, Memphis, Tennessee, Feb. 26.

Certified Hospitality Educator (CHE), Farleigh Dickinson University, Hakensack, New Jersey, January 13-16.

2002 :


Meetings and Convention Management, China Travel & Tourism Press, Beijing, China, Second Foreign Language University, December 14-16, 2002.

Management of Contract Catering Companies, Ecole Hoteliere de Lausanne (EHL), Lausanne, Switzerland, November 18-22, May 21-25.

Certified Hospitality Supervisor (CHS), Kingdom of Morocco, OFPPT, Casablanca, Morocco, October 14-18, World Bank Grant; Certified Hospitality Department Trainer, CHDT, Certified Hotel Administrator, CHA, Certified Rooms Division Executive, CRDE, Certified Food & Beverage Executive, CFBE, Certified Human Resources Executive, CHRE, Kingdom of Morocco: OFPPT, Agidar & Marrakech, Morocco, October 14-22, January 19-February 2, World Bank Grant.

2001:


Management of Contract Catering Companies, Ecole Hoteliere de Lausanne (EHL), Lausanne, Switzerland. December 3-7, May 28-June 2, January 8-12, June 13-17, 2000, June 21-25, 1999, Conference: Critical Thinking, Crises & Communication, June 14, 2000

Certified Hospitality Educator (CHE), Bermuda College, Paget, Bermuda, October 17-20, Emirates Academy of Hospitality Management, Dubai, United Arab Emirates, August 27-30, Johnson & Wales University, Providence, Rhode Island, May 22-25.

Successful Marketing Strategies, Plattsburgh North Country Chamber of Commerce/Lake Placid Visitors Bureau, Lake Placid, N.Y., April 3.

Certified Hospitality Educator (CHE), Hong Kong Polytechnic University, Hong Kong, January 17-20.

2000:


Certified Hospitality Educator (CHE), Culinary Institute of America, Hyde Park, New York, Sept.

Profitable Bar Management, Colorado Hospitality Show, Denver, Colorado, April 11.

Certified Hospitality Educator (CHE), University of Denver, Denver, Colorado, April 7-10.

Train the Trainer, Spirit Cruises, Annual Meeting, Norfolk, Virginia, Jan. 7.

d. Patents/disclosures/copyrights

none


e. Participation in scholarly collaborations with other universities, laboratories, & centers

Grants

(2007) Methodist Healthcare Foundation; Emerging Leaders Program, Methodist Le Bonheur Hospitals, Memphis, Tennessee $50,000; first cohort group August 2007; $10,000.



f. Service on related state/national/international boards or committees

Board of Editors: Journal of Social Justice In Context (CFBISJ). Coordinate with HMGT Advisory Board. Dean’s Council; College of Human Ecology; Advisory Committee: Carolyn Freeze Baynes Institute for Social Justice (CFBISJ);



Industry Professional Service

2006 to present; Member; Educational Institute of AH &LA Faculty Advisory Committee.

2005 to present: Board of Trustees, Board Member, American Hotel & Lodging Association Educational Foundation.

2004 to present; Member Academic Think Tank; National Restaurant Association Education Foundation 1997 to present; Certification Commission, Commissioner, Educational Institute of the American Hotel & Lodging Association, Policy-setting commission for the administration of professional certification programs; Certified Hotel Administrator, Certified Lodging Manager, Certified Food and Beverage Executive, Certified Hospitality Housekeeping Executive, Certified Human Resource Executive, Certified Engineering Operations Executive, Certified Rooms Division Executive, Certified Hospitality Supervisor, Master Hotel Supplier and Certified Hospitality Educator, Hospitality Skills Certification, Certified Security Manager, Certified Government Property Manager/Supervisor, Certified Hospitality Sales Professional: Orlando, Fla.

2007-2002; Member, Board of Directors, Memphis Convention & Visitors Bureau, Memphis, Tennessee: Training Committee, Member, Executive Committee; Member, Board of Directors, Memphis Tourism Education Foundation, Memphis, Tennessee.

2007-2004; Board Member, Metro Memphis Hotel & Lodging Association, Memphis, Tennessee.

2007-2003; Board Member, Tennessee Hotel & Lodging Association, Nashville Tennessee.

2007-05; Appointed Officer: Memphis Restaurant Association, Tennessee Restaurant Association representative.

2006: Regional Competition Judge, DECA, Hospitality Services Division, January 30.

2005- 2003; Board Member, National Tourism Foundation, Lexington, Kentucky.

2005: Judge: Cooking Competition Spaghetti Gravy, Memphis Italian Festival, June 3-4.

2005; Judge: Memphis/ Shelby County DECA High School Competition, January 25.

(2004). Member, Education Committee, Asian American Hotel Owners Association (AAHOA).

2003: Judge: Memphis Italian Festival, May 30-31., Judge: Memphis in May World Championship Bar-B-Que Contest, People’s Choice Contest, May 14.

2003: Member, Scholarship Committee, Metro Memphis Hotel & Lodging Association (MMHOA) to present.

2002 : Member, New York State Restaurant Association Board of Directors, New York State Restaurant Association, Government Affairs Committee 2000

2002-1996: Educational Advisory Council, National Tourism Foundation, Lexington Kentucky.

2002-1998: Educational Foundation of the National Restaurant Association College Consortium, November ‘98, March, May ’99; Focus: High School Hospitality Educators; Curriculum, resources, articulation.

2002-2001: Board Member, Adirondack Kitchen, Plattsburgh, New York, May to present.

2000: Invited Participant: Recreation Summit, USDA Forest Service, Rocky Mountain Region, May 2, USDA Forest Service Regional Office.

Proctor: Certified Club Manager (CCM) Examination, May 1, 2000, for Club Manager Association of America (CMAA).
5. Other

2007: Paper Reviewer APTA – APAC-CHRIE Conference, The Secretariat,5th APacCHRIE&13th APTA Joint Conference, School of Tourism Management, Beijing International Studies University, February.

2005: External Reviewer, Faculty member promotion to full professor, Syracuse University.

External Reviewer, Faculty member promotion to full professor, University of Massachusetts-Amherst.

2004: Paper Reviewer: Refereed Track, International CHRIE, (ICHRIE) Conference 2004, Gaming SIG, Lodging SIG.

Paper Reviewer: Hospitality and Tourism, ASAC Conference, Administrative Sciences of Association of Canada

2003: Paper Reviewer: Refereed Track, International CHRIE, (ICHRIE) Conference 2003, Gaming SIG, Lodging SIG.

Paper Reviewer: Refereed Track, Administrative Sciences Association of Canada (ASAC) Conference, 2003, Tourism.

External Reviewer: Faculty review for promotion to full professor, University of North Texas.

2002: Reviewer: Symposium Track, International CHRIE, Annual Conference, August, Orlando, Fla.

2001: Reviewer: Hospitality Business Alliance Buda di Beppo ProStart Teacher Hospitality Management Training Award, April

Reviewer, Ice Carving Handbook, John Wiley & Sons, Publishers.

Reviewer, Tourism, Hospitality & Recreation Track, American Marketing Association, Summer Marketing Educator’s Conference, February 2001.

Reviewer, Symposium Track Review Committee, International CHRIE Conference, Toronto, Ontario, Canada, January 2001.

2000: External Reviewer, Faculty Tenure and Promotion, School of Hotel, Restaurant & Recreation Management, College Health and Human Service, the Pennsylvania State University, June.

Delmar Publishing, Book review, Quality Service, May 2000.

Editorial Review Board, Journal of Human Resources in Hospitality and Tourism Management, The Haworth Hospitality Press, January 2000 to present.

Consulting Editor, Journal of Hospitality Education, published by Council on Hotel, Restaurant and Institutional Education, (CHRIE), Washington, DC, appointed 1993-present.

Professional Memberships:


  • American Hotel & Lodging Association (AH&LA),

  • International Council on Hotel, Restaurant and Institutional Education (CHRIE), Southeast CHRIE

  • National Restaurant Association (NRA), Educational Foundation of the National Restaurant Association (NRAEF)

  • North Carolina Restaurant and Lodging Association

Professional Affiliations:

  • Asian American Hotel Owners Association (AAHOA)

  • Educational Institute of American Hotel & Lodging Association (EI)

  • National Restaurant Association Education Foundation


Name: William L. Obenour Department: Recreation and Leisure Studies

College: Health and Human Performance

1. Rank

Associate Professor



2. Degrees

PhD, Clemson University, 1999

MEd, Bowling Green State University, 1993

BS, Business Management, Field of Marketing, 1980



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