Assessment summary and purpose


Would you be more willing to purchase a Plug-in Hybrid or Electric Vehicle if this vehicle entitled you to free parking in designated metered areas?



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6. Would you be more willing to purchase a Plug-in Hybrid or Electric Vehicle if this vehicle entitled you to free parking in designated metered areas? 



#

Answer










Response

%

1

Yes










63

53%

2

No










41

34%

3

Not Sure










15

13%




Total




119

100%

The larger part of respondents (53%) said they would be more willing to purchase a Plug-in Hybrid or Electric Vehicle if it entitled them to free parking in metered areas.

7. Would you be more willing to purchase a Plug-in Hybrid or Electric Vehicle if there were a network of public charging stations already in place?



#

Answer










Response

%

1

Yes










101

85%

2

No










8

7%

3

Not Sure










10

8%




Total




119

100%

The overwhelming majority of respondents indicate they would be more willing to purchase a Plug-in Hybrid or Electric Vehicle if there were a network of public charging stations already in place.

8. If you were to purchase a Plug-in Hybrid or Electric Vehicle, what is the likelihood you would sign up for Maine's renewable green power option as your electricity provider?



#

Answer










Response

%

1

Very Unlikely










3

3%

2

Unlikely










3

3%

3

Undecided










55

51%

4

Likely










15

14%

5

Very Likely










21

19%

6

I Currently Receive This Service










11

10%




Total




108

100%

Since Question 8 was largely hypothetical (“if” you were to purchase such a vehicle, “would” you sign up for green power…) it is not surprising that the most common response is ‘undecided’ (51%). It is also possible that some respondents do not know enough about the service to make an informed decision.

With that said, there is a noticeable trend that respondents are more likely to sign up for green power than not. Taken together, those who indicate they are ‘likely’, ‘very likely’ or ‘currently receive the service’ comprise 43% of responses, compared to just 6% of respondents who indicate they are ‘unlikely’ or ‘very unlikely’ to sign up for the service. It should also be noted that 10% of respondents are already signed up for Maine’s renewable power option.



9. Among the concerns and potential barriers associated with Plug-in Hybrids and Electric Vehicles listed below, please adjust the sliders to indicate how much they would factor in your decision-making process to purchase a Plug-in Hybrid or Electric Vehicle.



Overall Ranking

Answer

Min Value

Max Value

Average Value

Standard Deviation

Responses

1st

Accessibility of Charging Infrastructure

1

10

7.68

2.47

111

2nd

Price

1

10

7.51

1.98

112

3rd

Vehicle Range (distance driven between charges)

1

10

7.47

2.57

111

4th

Cold Weather Performance

0

10

7.43

2.79

112

5th

Lifespan of Batteries

0

10

6.85

2.66

109

6th

Availability of Vehicles

0

10

5.50

2.74

108

7th

Safety Concerns With Having a Charging Station in Your Garage

0

10

3.35

3.23

101

Question 9 asked respondents to rate how the above concerns might factor into their decision to purchase a Plug-in Hybrid or Electric Vehicle. Respondents used a slider to show on a scale of 0-10 –with 10 being a ‘critical factor’- which concerns weigh most heavily. The average value (highlighted in yellow in the table above) was then used to rank order the responses from most to least critical -the average value is also represented in the graph above. As is evident, ‘accessibility of charging infrastructure’ (7.68) is the most critical factor in respondents’ decision-making process, closely followed by ‘price’ (7.51), ‘vehicle range’ (7.47), ‘cold weather performance’ (7.43) and (5.5) ‘availability of vehicles’. The only factor that respondents do not appear to be too concerned about is having a charging station in their garage (3.35).


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